Do your ads lead to many visits to your website but few conversions? Is your site good, up-to-date and user-friendly? In this week's blog post, we discuss how important it is for your website to cover a few points in order to convert.
For it to be worth advertising online, your website must also be smooth and easy to navigate. If the website that the ads lead to isn’t user-friendly, mobile-friendly or if it loads slowly it can lead to frustrated visitors that leave your page faster than they entered it. If so, it doesn’t matter how good the ads you pay for are - after all, it is your website that must be great and interesting enough to attract customers.
There are some aspects that Google Ads but also Google organic search has in mind when they rank your website. Here are some common examples that you should implement for higher and better rank and visibility.
Of course, it's nice when you enter a page and everything shows clearly. You immediately understand what it’s about and it’s easy to find what you are looking for. It’s also easy to skim through short but informative text and most things are found in the menu. A well-organized website with visually stimulating content is highly recommended.
It’s frustrating when a website loads slowly, shows partial information or none at all. Normally, visitors wait no more than a few seconds before moving on to the next search results option. With Google's own tool you can check the speed of your website. In the upper left corner of the page, you choose between the mobile version and the desktop version. This is Google's own speed checker. After you have entered your website in the search field and pressed ‘Enter’, some information will also appear below, which your programmer can use to check and improve the website.
More and more people are using their mobile phones to surf. The number of mobile phone users is increasing exponentially every year since 2013. According to Statcounter more than 55% of all internet users use the mobile phone. Just over 41% use a desktop or laptop and less than 3% surf on their tablet. In other words, there is more than a 50% chance that those who click on your website, via advertising or other, will use their mobile phones. Therefore, it’s very important that your website is mobile-friendly.
Not only for the sake of credibility is it important that the contact information on your website is easily found. It’s also a must if you use shopping ads, for example. It should be easy to find, above all, an email address, contact form or a chat popup. Communication with customers is important for the matter of trust and confidence, but also for your reputation and reviews.
When you advertise with Google Ads, there is a feature that allows the ads to intercept content from your website to make advertising smoother. Therefore, it is important to ensure that all information on the website is as relevant as possible to your product or service. Relevant information for the organic search results is also very important.
Google Ads and Google don't like broken links and dead ends. Links and sub pages that lead to 404 or 505 pages are not appreciated nor accepted. You should therefore be aware that no link through your site leads to one. This tool can help you. You can also easily check by right-clicking on your website → click on inspect → clicking on network → refresh the page and see how all the links on your page come up in the box to the right. Every line that appears in red should be reviewed and resolved by your programmer.
This was briefly about what helps you having a good and smooth website. These things are worth implementing to make it profitable to use Google Ads, but also in general.
So, it's not enough to pay a lot of money and add a bunch of keywords and phrases to end up high on the first page of Google. To get a better position among the organic results, a number of other things are required as well. Maybe we'll tell you more about that another time!
Want to learn more about creating a website for you SaaS Business? then contact: email@example.com