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How to pick a crypto marketing agency for your GameFi startup

How to pick a crypto marketing agency for your GameFi startup

As a GameFi startup, choosing a crypto marketing agency can help rapidly speed up the time it takes for your project to gain the recognition it deserves, by utilising their crypto-gaming expertise and contacts. As a nascent crypto company, you might be tempted to cut crypto marketing costs, but the reality is that failing to invest can cost you far more than you think — at worst, it could cost the entire project itself. But how do you find a crypto marketing agency that you can trust to help your GameFi project scale up and gain authority? These are our top tips to help you find the right crypto gaming agency to meet your needs.

GameFi Marketing Agency
GameFi Marketing Agency

What are your GameFi goals?

First and foremost, determine exactly what outcomes you are looking for in a GameFi agency. For some startups, it could be that they want an inherent focus on public relations and want to yield a crypto-marketing agency's key contacts in the space. For others, they may simply want to focus on community growth or paid advertising. Be clear on what you want before researching — it isn't a one-size-fits-all approach when it comes to GameFi marketing agencies.

Ask for crypto gaming case studies

If they are a reputed crypto gaming agency, they will be more than happy to share recent project successes with you. If anything, successful agencies will be expecting prospective clients to ask them for examples of their work — it's a key part of the vetting process. Be sure to carefully read through any case studies given to you, so you can determine whether they are likely to provide you with the results you are seeking, as no two GameFi marketing agencies are the same.

Do they have an active online presence?

Much of your crypto community growth building and increasing your GameFi startup's presence is going to be facilitated by social media management — so it makes sense to ensure that the agency has a healthy online presence. After all, how can you put faith in a company to grow your GameFi brand if they can barely build their own?

Get client testimonials

Before you hire an agency to implement your GameFi marketing strategy you absolutely should check out their client testimonials to ensure previous crypto projects have been satisfied with their output, and be sure to check out their online reviews too.

Know your budget

Before beginning any contract with a crypto marketing agency, it's important to know your budget from the get-go. This provides you and the agency with total clarity from the start, and prevents potential fall-outs at a later date over misspending.

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How to pick a crypto marketing agency for your GameFi startup
Tim Haldorsson
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.

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