NFTs have absolutely entered the mainstream lexicon in 2022. As an artist, the challenge now lies not in creating the NFT (which is an uncomplicated process and can even be free to make) but in generating enough buzz to get high auction bids for your NFT artwork. The more popular NFTs get, the fiercer the competition becomes, so increasing your visibility as part of a targeted NFT marketing strategy is key to launching a successful NFT art collection. Without one, you'll find it hard to see your NFTs gain the interest they deserve, no matter how impressive they might be.
But how do artists create a successful NFT launch strategy? Here is a rundown of the essential NFT marketing tips for artists in 2022.
An NFT is a non-fungible token, created on the Ethereum blockchain. Artists can convert their works into an NFT through a simple process called minting, which provides a digital certificate of ownership that confirms the art's authenticity. This digital artwork can then be purchased and sold on through NFT marketplaces, with the artist able to receive resale royalties every time the work is sold or changes hands: meaning if the NFTs value skyrockets, you'll profit.
Placing more power into the hands of artists, NFTs provide a new market for creators to montetise their creative endeavours. And if successful, for potentially colossal sums: take the astonishing $69 million sale of Beeple’s 'The First 5000 Days' in February 2021 to the world-famous NFT collections Bored Ape Yacht Club (BAYC) and Crypto Punks that combined brought in $13 million more in sales than the global movie industry for January 2022. In total, an estimated $44 billion has been spent on 6 million NFTs in the past year alone.
You need to provide potential NFT art collectors with a unique selling point: a reason why they should purchase your work over the many others available. Providing exclusive offers to your following can be a great USP.
Possible ideas include providing crypto art collectors with early access to your mints, offering the original artwork or prints with all NFT purchases and gifts to loyal buyers.
You might also want to look at offering exclusive interviews, or access to exclusive events.
Using an NFT PR agency for artists means you can focus on your art while professionals take care of positioning you as an important NFT artist to watch to the right communities.
Leverage PR professionals' media contacts and expertise when it comes to crafting press releases, pitching potential angles to editors, and initiating communication with your audience (for example, through organising podcast appearances and interviews) on your behalf.
Being featured on a popular NFT newsletter is an excellent way to showcase your NFT art to large, targeted audience with many posting multiple NFT collections round-ups each week. Remember this will come at a cost, so factor this into your crypto marketing budget.
Top NFT newsletters include:
Your NFT collection needs visibility on its associated NFT marketplace to stand out from the crowd. Sharing your NFT auction links directly to your legion of followers is crucial to achieving success.
The most important social media platform for promoting and selling your NFT art is Twitter. This may come as a surprise if you aren't already on it, as many artists typically view Instagram as the most visual social platform, and therefore equate it to being better for showcasing portfolios and thus success. But until recently, Instagram only allowed verified users or those with 10k+ followers to insert links to their NFT auctions — unlike Twitter, which allows you not only to put auctions links strategically high in your posts, but also to exhibit several images at once.
If your social media following on Twitter is not sizeable right now, there are a number of ways to gradually build your presence and build an NFT community.
Make it easier to engage and become established in the NFT arena by following the most used hashtags on Twitter and Instagram. It is also worth scattering a few in your profile description and using them liberally in your stories and posts for more exposure.
Trending NFT hashtags in 2022 include:
#nft #nftart #nftartist #nfts #nftarts #nftartwork #naftnews #nft collection #nft collector #nftcommunity #nftdrop #nftart gallery #nifty stories #nft marketplace #cryptoart #crypto artist #nft photography #nfl pixel art #nft launch #nft4art #nfl collectible #nectar collector #nftgram #nxtcrypto
Keep in mind that only including astronomically popular hashtags like #nft can mean your post gets lost in a sea of mentions, especially if you do not have a signifcant following yet. Incorporate more specialised hashtags with fewer mentions (like #nftpixelart) to draw initial attention to your work.
As previously mentioned, NFT communities are key to NFT art success, with Telegram, Discord and Reddit being the key platforms to build awareness alongside social media.
But how? Here are our top community building tips for NFT artists:
Pay-per-click (PPC) ads are an effective marketing strategy for NFT artists, enabling them to target highly specific audience at different stages of the buyer journey. This even includes the ability to re-market your NFT collection to people who have previously browsed your work on an NFT marketplace.
Top pay-per-click channels for crypto artists include
PPC ads can provide you with a high ROI — if you know how to do them correctly. Optimising and using negative keywords is crucial. Crypto art PPC experts like Lunar Strategy can help you create, manage and optimise your campaigns to ensure you get optimal results.
We can provide and implement a bespoke NFT marketing strategy that puts your digital artwork in the spotlight in front of a highly targeted audience. Schedule a discovery call with Lunar Strategy today