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Social media is a regular recreation for the majority of web users on a global scale. There are so many to choose from, so what really are the best web3 social media platforms of 2023 that you should look out for?
The popular social media platforms that we use on a daily basis are part of the second evolution of the web, known as Web 2.0, and the evolution came to an abrupt end with the birth of the new generation of the internet: Web 3.0.
Although Web 3.0 is still in its relatively early stages in comparison to Web 2.0, this evolved version of the internet has already proven more beneficial to users in multiple ways.
You might be asking how the widespread adoption of Web 3.0 social media platforms is occurring and which platforms are leading the charge.
Good question! To find your answer, let’s first turn back the clock and contextualize social networking sites in Web 2.0 and Web 3.0.
Social media platforms like Facebook, Twitter, and Instagram are all examples of Web 2.0. These platforms allow two-way communication between users and the internet, where users can post comments, create content, and interact with other users in real-time.
In contrast, Web 3.0 social media platforms focus on three-way communication and decentralized internet technology with the mission of giving more power and privacy back to the user.
Web 3.0 platforms aim to connect users with each other to shape communities and exchange information and idea in a more efficient, private, community-centric, and transparent way.
While Web 2.0 social networking services are still popular and used in great volumes, Web 3.0 platforms are gaining traction due to the benefits it offers and the inherent concerns of Web 2.0 it addresses.
As an evolved and new version of the internet, Web 3.0 is rerouting the future of many industries like DeFi, GameFi, art, real estate, fashion - and much more.
The future of social media marketing lies in the hands of Web 3.0-enabled apps and platforms, and below, we’ll outline some of the best Web 3.0 social media applications that you can consider in 2023.
Click the video below if you want to journey through time and reminisce about the most popular social media platforms in Web 2.0.
What characterizes your favourite social media platforms? Is it communicating with your local community and staying up-to-date with the latest trends from your favorite influencers and famous people?
The reality about Web 2.0 is that there was a concerning lack of privacy for users.
After the Cambridge Analytica scandal, disillusionment around the safety of Web 2.0 social networking sites spread like wildfire in the online community.
Internet users felt violated as BBC News reported that the data of 87 million users was shared in an improper and unethical way by Big Tech giant, Facebook.
In retrospect, the evolution of the web could not have come at a more convenient time, as the event sparked the Great Privacy Awakening.
Enter Web 3.0: Where privacy, transparency, community, and decentralization reign supreme.
Not only does the recent evolution of the web offer multiple benefits for various industries, but it is said that decentralization is likely the path we are all currently treading into the future.
Click below to view a short video about why many people see Web 3.0 as the future of the internet.
Now that you have a bit more context about how the internet evolved to how it is today let’s look at the Web social networks emerging as pioneers on the way to decentralized social media.
Diamond allows creators and their audiences to build an engaging online community around content, incentives, and ownership, built on DeSo (the Decentralized Social Blockchain).
The platform is a new type of social network that combines investments with social media, and it’s built from the ground up as its own custom blockchain.
Its architecture is similar to Bitcoin, with the addition of supporting complex social network data at a larger scale.
Diamond is a fully open-source project with no centralized authority behind it, and it still gives the online community the same functionality they used on Web2 platforms, like posting, sharing, and messaging.
Mastodon is a user-friendly microblogging platform that has been called an upgraded version of Twitter.
The platform is not a single website but a global network of communities not run by a centralized authority.
Mastodon has been around since 2016 but only recently experienced rapid growth as users are looking for a decentralized Twitter alternative.
Unlike other social media networks, Mastodon is free to use, ad-free, developed by a nonprofit organization, run by creator Eugen Rochko, and supported via crowdfunding.
Audius is a blockchain-powered, decentralized music streaming service employing social media features to empower creators.
The platform is owned and run by an open-source community of artists, fans, and developers and has its own crypto token, AUDIO, providing artists with greater profits and increased control.
Audius has one million songs on the platform, over 250 000 active artists, and roughly seven million monthly users.
Although Audius does not intend to compete with mainstream music streaming platforms like Apple Music, the upstart streaming platform has instead carved out a niche of its own where music meets Web3.
Steem is a social blockchain that grows communities and makes direct revenue streams possible for users by rewarding them for sharing content to bring the qualities of blockchain to the online social networking domain.
Steem empowers the online community to become shareholders and earn value for creating and publishing content over Steem-based social apps and is currently the only blockchain that can power real applications via social apps like Steemit.
The platform flips the model of conventional social networks, presenting a fast, free, and scalable blockchain-based solution.
Minds is an open-source, decentralized crypto social network dedicated to internet freedom, freedom of speech, and privacy.
The networking platform hosts video content and blogs, and users can earn crypto tokens for their contributions to the network.
Minds is using blockchain technology to enhance the experience and benefits for the community, aiming to give privacy back to the people and reward engagement on creator’s channels.
The blogging platform and crypto network has 200K+ monthly active users and 1.25M+ registered users and is exploring a decentralized reputation system to further help users comprehend the trustworthiness of individual users as judged by peers.
With that said, there are still Web3 companies that need to use centralized, Web2 platforms to reach wider audiences than what is currently available on contemporary decentralized platforms.
Because many people are still browsing centralized platforms daily, they cannot yet be removed from the equation for marketing purposes.
So what are the best centralized social media platforms to market your Web3 project?
Twitter is a centralized social network for users and community members to share their user-generated content creation, short-written Tweets, retweet posts from other community members, and join Twitter spaces.
There are 217+ million active daily users on the platform, with 350 000 tweets sent per minute, totaling half a billion tweets every day.
Due to the high volumes of users on the platform and the amount of crypto and Web3 accounts, Twitter has become a hub for Web3 marketing.
Telegram is a cloud-based social media platform with a user base of over 550 million active users per month.
Known for its privacy features, the platform has become popular with people concerned about online privacy, hence the preferred platform for Web3 enthusiasts. Telegram also has a number of crypto marketing-friendly features and customizations that make it an attractive option for Web3 marketing.
Telegram enables users to create public and private channels, making it easy to target specific audiences, create hype around your project, and persuade community members with your Web3 marketing messages.
Discord is an instant messaging network that evolved from a gamer hub to a Web3 hub, as many users and Web3 companies are employing the platform to promote their projects and scale their communities.
The platform has an estimated 140 million active monthly users and 300 million registered accounts, making it a prominent channel for Web 3.0 companies and projects to focus their marketing efforts.
Discord offers services related to cryptocurrencies, DeFi, and Web3 ventures, making it a great platform for building and managing communities successfully.
It is only a matter of time before decentralized platforms pave the way for more decentralized platforms. It is speculated that the standards of Web 3.0 platforms will drive the improvement of Web 2.0 platforms in order to stay relevant.
Users are no longer blindly accepting the lack of privacy of Web 2.0 networks, and more are prioritizing the interactive process, creator economy, and general safety measures present in Web 3.0 to benefit users.
Do you think Web3 social media networks will become the new media norm?
Web 3.0 technology is ushering in an era of new media networks to enable users to communicate with one another to build an online network.
The fact of the matter is that our favourite social media platforms in Web2 often don’t have the evolved priorities of data privacy, and this is becoming more of a concern for old and young people alike.
Any excellent platform cannot be sustainable if the privacy of community members is not upheld to high standards.
Do you think Web 3.0 social networking is just the tip of the decentralized iceberg?
Lunar Strategy gives projects an early advantage in the ever-evolving world of Web3 and crypto.
Get in touch with our team of experts to take your Web3 social media campaigns to the moon and beyond.
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