Dark Frontiers

Dark Frontiers

Challenge

Dark Frontiers is a DAO virtual world governed by the players. The goal is to bring quality blockchain gaming to mass adoption and introduce a unique approach of utilizing NFTs and yield farming.

Scope of Work

Influencer Marketing

We carefully select influencers in accordance with the needs.

Content Writing

We provide relevant keyword-optimised content.

Public Relations

We identify publications for paid press releases.

Coming Soon

Objectives

Solution

Dark Frontiers was going to launch an NFT collection on Binance with 3,500 NFTs for their new game. Each NFT represented a character in the game. Their goal was to build up the hype and press around the launch.

Initiatives

Campaign details

Lunar Strategy team supported Dark Frontiers with finding suitable NFT influencers on YouTube, Twitter to do reviews of the project. As well as creating articles for press release about the launch.

Key Results

The whole collection sold out within 2 minutes on Binance and it was a huge success. The trading volume was over 3 million dollars in the first weeks.

Key Numbers Growth

Discord/Telegram Growth

Market Cap

Dark Frontiers

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