contact us
sales department
contact us
sales department
contact us
sales department
contact us
sales department
contact us
sales department
contact us
sales department
contact us
sales department
contact us
sales department
contact us
sales department
contact us
sales department
We work closely with founders and teams across stages, from early launches to scaled ecosystems. If you’re exploring a campaign, looking for support, or just want to get a sense of how we work, reach out. We’re easy to talk to.
open hours
Mon-Fri 09:00 — 18:00
Jack Haldorsson
Managing Partner
Luka Mrkić
Head of BD
Emil Lindström
BD & Investor Relations
e-mail
info@lunarstrategy.com
Start Live Chat
Book a Meeting
menu

Crypto Community Management

Build engaged, loyal communities with 24/7 moderation, strategic growth planning, and expert community management for crypto and blockchain projects.

Book a Meeting
about

Your Discord and Telegram communities are your project's foundation. They're where early adopters become brand advocates, where questions turn into trust, and where momentum builds or dies.

Crypto projects often lack the resources to manage communities efficiently. Effective crypto community building requires dedicated teams who can deliver 24/7 coverage, strategic engagement programming, and the operational infrastructure needed to scale thriving communities.

We provide complete turnkey crypto community management services that turn Discord and Telegram channels into engaged ecosystems. From strategic planning and daily operations to crisis response and performance tracking, we handle everything required to build, maintain, and scale communities that drive genuine project growth.

Book a Meeting
open hours
Mon-Fri 09:00 — 18:00

Who Crypto Community Management Is For

Pre-Launch Projects

You're building toward TGE but don't have a community yet. Early crypto community building means you launch with engaged members who already understand and support your project, rather than scrambling to build community after the fact. In this phase, teams often evaluate internal hires versus a crypto community management agency to establish early engagement without delaying launch timelines.
[
01/06
]

Post-TGE Protocols

The launch buzz faded and your Discord went quiet. Most projects struggle to maintain engagement after TGE: sustaining community activity during this period separates projects that last from ones that fade away.
[
02/06
]

DeFi Protocols

Your community needs to trust your protocol with their funds. Active, well-managed Discord presence where questions get answered and concerns get addressed builds the confidence that drives TVL growth.
[
03/06
]

Gaming & NFT Projects

Community is your product's heartbeat. Engaged Discord members become your biggest advocates, drive secondary market activity, and create the culture that attracts new users.
[
04/06
]

L1s/L2s & Crypto Ecosystems

You're coordinating developers, projects, and users across a complex ecosystem. Strong community management keeps everyone informed, engaged, and working toward shared goals.
[
05/06
]

Projects Preparing for Major Launches

You have a capital raise, node sale, or product launch coming. Active, mobilized community makes the difference between hitting targets and falling short.
[
06/06
]
←
→

Pre-Launch Projects

You're building toward TGE but don't have a community yet. Early crypto community building means you launch with engaged members who already understand and support your project, rather than scrambling to build community after the fact. In this phase, teams often evaluate internal hires versus a crypto community management agency to establish early engagement without delaying launch timelines.
[
01/06
]

Post-TGE Protocols

The launch buzz faded and your Discord went quiet. Most projects struggle to maintain engagement after TGE: sustaining community activity during this period separates projects that last from ones that fade away.
[
02/06
]

DeFi Protocols

Your community needs to trust your protocol with their funds. Active, well-managed Discord presence where questions get answered and concerns get addressed builds the confidence that drives TVL growth.
[
03/06
]

Gaming & NFT Projects

Community is your product's heartbeat. Engaged Discord members become your biggest advocates, drive secondary market activity, and create the culture that attracts new users.
[
04/06
]

L1s/L2s & Crypto Ecosystems

You're coordinating developers, projects, and users across a complex ecosystem. Strong community management keeps everyone informed, engaged, and working toward shared goals.
[
05/06
]

Projects Preparing for Major Launches

You have a capital raise, node sale, or product launch coming. Active, mobilized community makes the difference between hitting targets and falling short.
[
06/06
]
←
→

What Crypto Community Management Includes

Our crypto community management services provide everything you need to build, manage, and scale a thriving Discord community:

Community Growth Manager

[
01/04
]
Your dedicated strategic lead handling all planning, engagement programming, and growth initiatives for your crypto community management. Direct point of contact who coordinates weekly/monthly sentiment reports and ensures quality delivery across all cryptocurrency community management services.

24/7 Moderation Coverage

[
02/04
]
Three dedicated moderators providing round-the-clock coverage for your Discord community. Trained and coordinated by your Community Growth Manager to handle day-to-day web3 community management and member support.

Project Coordination & Quality Assurance

[
03/04
]
Dedicated oversight ensuring professional workflow and service delivery across all crypto community management operations.

Services We Offer

[
04/04
]

Strategic Planning & Analysis

We assess your community's current state through comprehensive audits, then develop growth strategies covering member journeys, onboarding, and retention. Our crypto community management includes quarterly performance reports with actionable KPIs, competitor analysis, sentiment tracking, and custom dashboards for real-time metrics. Churn analysis reveals why members leave and how to improve retention.

Engagement & Programming

We design initiatives that keep your community active: hosting AMAs, coordinating monthly activations, and running weekly engagement drivers like contests and discussion prompts. Our community management services include welcome sequences for new members, recognition programs for contributors, and virtual events that strengthen bonds and deliver value beyond passive content.

Operations & Management

We coordinate moderator teams, manage budgets, and oversee community guidelines enforcement. Our operational approach handles escalation of complex issues, provides tools and bot recommendations, establishes crisis protocols, and manages reputation during controversies to protect community trust.

Content & Communication

We create monthly recap posts, craft announcements for major updates, develop comprehensive FAQs, and manage content calendars. Clear, consistent communication keeps your community informed and aligned with your project's direction.

Growth Initiatives

We handle partnership outreach to complementary communities, develop influencer and ambassador programs, and design referral systems. These growth initiatives ensure community expansion supports your goals rather than inflating empty metrics.

Member Feedback & Research

We conduct regular surveys, facilitate focus groups, and aggregate feature requests in formats your product team can use. This feedback loop ensures your community feels heard while providing data for informed decisions about product direction and community strategy.

Community Management Case Studies

Theoriq

[
01/03
]

Challenge:

Theoriq needed to maximize community engagement and participation for their capital launchpad to demonstrate strong market demand.

What We did:

Executed strategic community engagement campaigns coordinating messaging and participation initiatives throughout the commitment period. Our crypto community building approach maintained momentum by keeping the community informed, excited, and ready to participate when it mattered most.

Results:

40x oversubscription on Kaito Capital Launchpad
$78M in total commitments
Exceptional community mobilization
[
01/03
]

Altura

[
02/03
]

Challenge:

Altura needed to grow their community pre-TGE while maintaining the difficult post-TGE engagement levels that typically drop significantly after token launch.

What We did:

Implemented growth strategies during the critical pre-TGE period to build a strong foundation. We developed a post-TGE engagement framework specifically designed to sustain community activity when most projects see dramatic drops. Our ongoing activation programs maintained member participation well above industry benchmarks, proving that strategic crypto community management prevents the typical post-launch decline.

Results:

85% community growth (1,409 → 2,610 members) in under one month
30%+ sustained engagement rate post-TGE (vs. <20% industry average)
Successfully navigated post-token launch period
[
02/03
]

R0AR

[
03/03
]

Challenge:

R0ar faced declining community engagement post-TGE and needed to reactivate their community to support a major node sales initiative.

What We did:

Designed and implemented a community reactivation strategy that rebuilt participation from the ground up. We developed engagement programs tailored to re-energize dormant members and coordinated community mobilization around the node sales campaign. Our web3 community management approach proved that even declining communities can be revitalized with the right strategy and execution.

Results:

30%+ engagement rate achieved post-reactivation
$1M+ in node sales driven by community participation
Successfully reversed post-TGE engagement decline
[
03/03
]

FAQs About Crypto Comunity Management

What makes crypto community management different from regular community management?

Crypto communities operate 24/7 across global time zones and require understanding of blockchain technology, tokenomics, and market dynamics. Professional crypto community management services need teams who understand these unique demands and can provide constant coverage.
[
01/06
]

When should a crypto project invest in crypto community management services?

The best time is before you need it. Many projects wait until their community is struggling or launch is approaching, but starting early with crypto community management services means you build the right foundation from day one. Whether you're pre-launch without a community yet, post-TGE seeing engagement drop, or preparing for a major initiative like fundraising or product launch, professional community management prevents problems rather than fixing them after they happen.
[
02/06
]

What does a crypto community management agency do?

A crypto community management agency handles complete Discord infrastructure for blockchain projects: strategic planning, 24/7 moderation, engagement programming, crisis management, and performance tracking. We provide the dedicated team and expertise that in-house teams typically can't maintain.
[
03/06
]

Can community management help with fundraising or product launches?

Active, engaged communities drive participation during critical moments like capital raises, node sales, or major product launches. Strategic crypto community building ensures your members are informed, excited, and ready to participate when it matters most.
[
04/06
]

What's the difference between community management and social media management?

Social media management focuses on public-facing content and engagement on platforms like X. Crypto community management handles the private community spaces like Discord where deeper conversations, support, and relationship-building happen. Both serve different but complementary purposes.
[
05/06
]

How do you handle community crises or negative sentiment?

Experienced cryptocurrency community management services include crisis protocols, escalation procedures, and reputation management strategies. Quick response, transparent communication, and coordinated messaging help maintain community trust during difficult periods.
[
06/06
]
30 min Free Call
Flexible Scheduling
Ask Us Anything
Calendly
Start Your Journey
Let’s Talk Strategy
We’ll get to the point. You explain what you’re building and we’ll explain how we’d support it.
Book a Meeting
Jack Haldorsson
Jess Declercq
Jess Declercq
Jack Haldorsson
Choosing the right crypto community management agency makes the difference between communities that drive capital raises, sustain engagement through market cycles, turn launches into successes, and those that fade into quiet Discord servers.

We build and manage crypto communities that stay active from day one. Our team handles the strategy, moderation, and daily engagement that transforms quiet Discord servers into thriving spaces where members participate, contribute, and stick around.

Purposeful and impactful communities are our passion. That's why web3 projects worldwide choose Lunar Strategy.
e-mail:
info@lunarstrategy.com
calendly
book a meeting
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.