Blog

The “State of Ecosystem Growth in 2025” report compiles lessons from ten leading blockchain networks—Sui, Avalanche, Syscoin, and others—to reveal how developer incentives, tight-knit community building, and mature, metrics-focused marketing form the new blueprint for crypto success.

This article explores how AI agents are transforming decentralized finance by unifying fragmented data, delivering split-second precision in yield optimization and risk management, and automating governance. It highlights Virtuals Protocol’s explosive 2024 performance and introduces Lunar Strategy’s AI Agent Accelerator for founders.

In 2025, Token Generation Events (TGEs) demand rock-solid tech, sensible tokenomics, genuine communities, and compliance. This article dissects winning and failing launches—Arbitrum, Virtuals Protocol, Sui—and showcases Lunar Strategy’s TGE Accelerator playbook.

Unlock the secrets of community growth in the age of AI. Explore 5 expert tips to foster engagement and expand your community.

We trace the evolution of NFTs from early experiments to a mature $264.6 billion market by 2025, highlighting key technological breakthroughs—ERC-721, ERC-1155, ERC-6551, dynamic standards, and cross-chain interoperability—and their real-world applications across gaming, supply chains, identity, and asset tokenization. It also examines the post‑2022 shift from speculative hype to utility-driven projects, regulatory clarity’s stabilizing role, and how Lunar Strategy’s NFT marketing approach prioritizes community engagement and lasting value over fleeting trends.

We've observed that silence in a bear market becomes a powerful signal for authentic crypto marketing. Rather than chasing viral trends, founders are encouraged to pause, reflect, and rebuild their brands—focusing on core values, genuine reputation-building, and true community engagement to create long-lasting market impact.

This article explores the crucial role of venture capital in crypto’s evolution. It highlights how top VC firms are accelerating Web3 innovation, offering strategic support, and enabling groundbreaking blockchain startups to scale and shape the future.

With the crypto market nearing $3.54 trillion, success depends on precise go-to-market (GTM) strategies. This article outlines market evolution, upcoming trends, and why 2025 is a golden moment for launching or investing in crypto.

Crypto marketing heavily relies on KOLs (Key Opinion Leaders) who build trust, simplify complex concepts, and influence market behavior. Top agencies leverage strategic KOL partnerships, utilizing data-driven insights and AI tools for measurable, sustainable success.

The article highlights the critical role of strategic marketing—including influencer outreach, powerful PR storytelling, and focused social media engagement—in ensuring crypto projects achieve market adoption and ecosystem stability, featuring Lunar Strategy’s data-driven success methods.

After FTX collapsed in 2022, crypto rebounded by rebuilding trust through strategic reserve announcements. Successful projects employed tactics like AI-driven marketing, community events, media funnels, influencer partnerships, and strategic engagement, fueling sustainable ecosystem growth.

Highlighting 2025's top five crypto CMOs—Jack Haldorsson, Emily L., Alon Keren, Blaze Arizanov, and Ariane Murphy—this article showcases their unique strengths in strategy, influence, speed, precision, and emotional connection, collectively shaping crypto marketing's future.

This article explains why crypto projects should increase marketing efforts during bear markets. Reduced noise means cheaper attention and stronger community building, positioning savvy projects to outperform competitors once the market rebounds.

Kaito uses AI to filter crypto noise, ranking quality content with Yaps. It enhances decision-making and trust in the Web3 ecosystem.

Kaito uses AI to boost crypto branding by measuring mindshare, helping projects stay relevant, engage communities, and outshine competitors in the Web3 ecosystem.

Top 5 Kaito marketing strategies to maximize Kaito mindshare before TGE. Learn how to use data, influencers, and community engagement for impactful pre-launch visibility and success.

AI agents are transforming crypto finance, but without verification, they pose risks. Ethical safeguards and transparency are crucial for a secure decentralized future.

Crypto influencer marketing has seen major failures due to hype, lack of transparency, and misaligned audiences, demanding more ethical promotion strategies.

Master Web3 marketing in the age of Kaito Connect and Yaps. Learn how Lunar Strategy uses Kaito Yaps to foster genuine community engagement and drive project success.

Learn about ICOs, their mechanics, risks, and rewards, alongside a guide to top ICO platforms like CoinList and TokenSoft for token launches.