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We work closely with founders and teams across stages, from early launches to scaled ecosystems. If you’re exploring a campaign, looking for support, or just want to get a sense of how we work, reach out. We’re easy to talk to.
open hours
Mon-Fri 09:00 — 18:00
Jack Haldorsson
Managing Partner
Luka Mrkić
Head of BD
Emil Lindström
BD & Investor Relations
e-mail
info@lunarstrategy.com
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Crypto SEO & Web3 Search Strategy

Dominate search rankings and capture high-intent organic demand with SEO strategies built for blockchain, DeFi, and web3 brands.

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about
Web3 projects often treat SEO as an afterthought. They launch with strong communities but leave thousands of qualified leads on the table because they are invisible when people search for solutions. Those searches represent high-intent users who are already looking for what you offer. When they cannot find you, they find your competitors instead.

We specialize in crypto SEO and blockchain search strategies that turn your website into a consistent lead generation engine. Our approach combines deep crypto industry knowledge with proven SEO fundamentals, ensuring your project ranks where it matters and converts visitors into users.

When your audience searches, you should be the answer - and we can make sure you are.
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open hours
Mon-Fri 09:00 — 18:00
Who Crypto SEO is for

DeFi Protocols & Blockchain Infrastructure

You have built innovative technology, but developers and institutional players cannot find you when searching for solutions. We optimize technical content so you rank when decision-makers search for blockchain infrastructure, layer 2 solutions, or DeFi protocols. SEO for cryptocurrency infrastructure focuses on capturing high-intent technical searches and positioning your protocol as a credible, authoritative choice.
01.

Web3 Security & Audit Firms

We position security brands as authoritative voices through strategic content and technical SEO. Our blockchain SEO services for security firms focus on establishing you as the go-to authority in your niche through content that demonstrates technical depth and builds backlinks from trusted industry publications.
02.

Web3 SaaS & Tooling Companies

Crypto wallet providers, analytics platforms, and developer tools need consistent inbound traffic. Our SEO for crypto companies captures bottom-of-funnel keywords and turns search traffic into conversions. We optimize product pages to rank for specific use cases, create technical pieces that double as SEO content, and build comparison pages that capture users evaluating multiple options.
03.

Blockchain Projects Launching to Mainnet

Pre-launch visibility matters. We help emerging projects establish organic authority early, ensuring that when you go live, people can find you when searching for solutions in your category. Building SEO before launch means you have momentum from day one instead of starting from zero.
04.
What Crypto SEO Includes
Our crypto SEO services are structured into six core pillars designed to strengthen your organic visibility:

SEO Audit

[
01/06
]
A comprehensive audit to assess your site's current SEO health, identify technical blockers, and uncover high-value keyword opportunities.  We analyze crawlability, indexation, site architecture, metadata, content structure, internal linking, backlink profile, and competitive positioning. You receive a prioritized roadmap with specific, actionable recommendations.

Web3 sites we audit typically have 5-10 critical issues holding back rankings - issues that take hours to fix once identified. Our web3 SEO report goes beyond surface-level checks and digs into the technical foundation that determines whether you rank or remain invisible.
Deliverables:
Technical Review: Crawlability, indexation, robots.txt, sitemap, etc.
On-page & Content Review: Metadata, keyword targeting, content structure, internal linking, and duplicate content recommendations.
Backlink Profile Review: Domain authority, link quality, anchor diversity, toxic links.
Requirements:
Google Search Console access
Google Analytics (GA4) access

On-Page Optimization

[
02/06
]
Ongoing improvements to landing pages and blog posts to align with target keywords, strengthen internal linking, and outperform competitors. Our blockchain SEO services and SEO crypto frameworks address the gap between having good content and having content that ranks. Many Web3 sites have solid technical information but fail to structure it in ways that Google rewards. We benchmark against competitors to understand what it takes to rank, then systematically improve your pages to match or exceed that standard.

This includes optimizing for both search engines and human readers, balancing technical depth with accessibility, so content resonates whether someone is a developer, investor, or end user.
Deliverables:
Keyword Research: Identification of relevant, high-potential keywords.
Optimization Roadmap: Monthly prioritization based on opportunity and traffic value.
Up to 10 pages optimized/month: Landing pages or blog posts.
Best Practices Implementation:
Keyword usage & semantic variations
Strong internal linking (currently lacking)
On-page structure: headlines, FAQs, CTA placement
Competitor benchmarking
Requirements:
CMS access for content updates
List of priority pages/services to focus on
Approval of roadmap and any content consolidation recommendations

Blog Content Creation

[
03/06
]
Publish search-optimized content that grows organic visibility and positions your brand as an authoritative voice in Web3. Effective SEO blockchain content requires answering real questions and positioning your project as the go-to resource in your niche.
‍
We avoid generic industry jargon and focus on content that ranks, converts, and builds trust. Content themes are tailored to your business goals - whether that is educating developers, answering security questions, or creating comparison guides.

Blog content builds authority over time, capturing search traffic that compounds month after month rather than disappearing after publication.
Deliverables:
SEO Content Plan: Target priority keywords, aligned with the brand’s marketing goals.
4 blog posts/month (1,000+ words each):
‍
- Targeting long-tail and mid-funnel keywords
- Linking internally to key landing pages
- Structured using competitor analysis of top-ranking content
Requirements:
Approval of monthly content plan
Brand/style guidelines (if any)
CMS access for publishing (optional)

Technical SEO Projects

[
04/06
]
Our team ensures that the most important technical fixes from your audit are executed correctly and efficiently.

Technical issues can silently kill your rankings, regardless of how good your content is. Recognizing and resolving these blockers upfront sets the stage for every other SEO effort to succeed.

Many Web3 projects use modern frameworks, which can create SEO challenges if not implemented correctly. We have experience navigating these issues and ensuring that technical implementations translate into ranking improvements rather than remaining theoretical recommendations that never get executed.
Deliverables of each project cycle:
Recommendations: Clear, prioritized action items for developers.
Implementation Review: QA of changes applied to the site.
On-going Review: Monitor and re-validate updates post-implementation.
Requirements:
Technical issues identified in SEO audit
Developer contact for coordination
Access to staging (if applicable)

Reporting & Monitoring

[
05/06
]
Track your SEO performance with real-time dashboards and actionable insights.

SEO for blockchain projects without measurement is guesswork. We focus on the numbers that matter: ranking trends, traffic and revenue-driving keywords.

Whether you need to report to stakeholders or optimize your strategy, our reporting gives you clarity on what is working and where to double down. All data is updated in real time, so you always have current insights rather than outdated snapshots.
Deliverables:
Custom Looker Studio Dashboard with real-time SEO data
Weekly Keyword Tracker to monitor target keyword rankings and trends
Monthly SEO Insights Report:
‍
- Overall traffic and rankings trends
- Keyword & keyword group performance
- Page-level & page category performance
- Evaluation of past optimization results
- Actionable “Quick Wins” for the following month
Requirements:
Maintain access to GSC and GA4
Optional: Monthly sync to review insights and next steps

Reddit Marketing

[
06/06
]
Build organic authority in technical crypto communities through expert contributions. Reddit is one of the few platforms where genuine expertise gets rewarded over promotional content. Reddit threads often rank highly in Google search results, especially for long-tail queries and problem-solving searches.

When your contributions provide helpful answers, you gain visibility in search results and position your brand as knowledgeable. When done correctly, Reddit marketing enhances your SEO for web3 by building brand awareness in technical communities, and positioning your project as a trusted voice.
Deliverables:
Subreddit Strategy: Identification of high-signal subreddits and analysis of posting rules.
Weekly Contributions: 3-5 value-first posts/comments per week focused on exploits, security lessons, and practical code review insights.
Community Engagement: Thoughtful responses to threads asking about audits, vulnerabilities, and best practices.
Requirements:
Approval of Reddit content topic themes
Input on content repository (recent audits/exploits) to highlight
Alignment on which services to support quietly through expert commentary
Jesper Mount
Head of SEO
Jesper Mount leads our crypto SEO services with 9+ years of experience managing SEO and analytics for both web2 and web3 brands across his career in the industry.

His experience spans Web3 security platforms, crypto wallet providers, DeFi protocols, and blockchain infrastructure projects. This background gives him deep insight into the technical challenges unique to blockchain SEO and how to navigate them without compromising user experience or search visibility. The approach is data-driven and transparent, built for teams that need measurable results.

When you work with Lunar Strategy for SEO, you work directly with Jesper. Every audit, every optimization, every strategy decision is shaped by someone who has spent nearly a decade managing SEO at scale.
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9
Years of experience
+250
Projects grown
100%
Direct Involvement
SEO Case Studies
Web3 Security Platform
[
01/03
]
"We struggled to understand SEO and what to fix long-term. Jesper exceeded expectations. His deliverables were clean and immediately useful. Within weeks, pages and keywords started to improve. ROI feels strong already."
The Challenge:
A web3 security client had strong content but zero organic visibility. Pages weren't indexed properly, metadata was incomplete, and internal linking didn't exist.
The Results:
In three months, clicks increased 26% (1.28K to 1.61K) while impressions increased 74%. Non-brand keywords saw significant uplift. Despite Google's SERP pagination update, impressions remained noticeably higher and clicks continued improving.
26%
Clicks increase
74%
Impressions increase
Crypto Wallet Security SaaS
[
02/03
]
The Challenge:
Zero organic traffic. The site was invisible in search results, relying entirely on paid acquisition and partnerships.
The Approach:
We performed keyword research, optimized existing pages, and created 4 educational blog posts answering target user questions.
The Results:
Two blog posts generated 2.4K+ clicks and 67K+ impressions in their first year, more than half of sitewide SEO performance despite only starting to rank in mid-February. The site went from zero organic traffic to consistent inbound leads.
2.4K+
Clicks
67K+
Impressions
Ecommerce Brand
[
03/03
]
The Challenge:
An ecommerce company had stagnant SEO performance after 10 years with another agency.
The Approach:
We optimized landing pages with keyword-rich copy, updated XML sitemaps and robots.txt, and improved Core Web Vitals scores.
The Results:
SEO traffic increased 59%, while SEO revenue increased 75%+ in one year.
59%
SEO traffic increase
75%
Revenue increase
FAQ About Crypto SEO
How long does it take to see results from web3 SEO?
Early wins often appear within 4-8 weeks. Technical fixes and on-page optimizations can produce ranking improvements quickly. Blog content typically takes 3-6 months to gain traction. Most clients see measurable increases in impressions and clicks within the first quarter, with compounding growth over time.
[
01/06
]
Do you work with pre-launch blockchain projects?
Yes. Pre-launch is ideal for building SEO foundations. We help establish keyword targeting, optimize site structure, and create educational content before mainnet launch so organic visibility is already generating awareness when you go live.
[
02/06
]
What's the difference between crypto SEO and traditional SEO?
The fundamentals are the same, but web3 SEO requires deep industry knowledge. Crypto audiences are skeptical and technically savvy. We understand the difference between targeting developers, institutional investors, retail users, and marketing decision-makers, and we know which platforms and content formats work in web3. Successful strategies require understanding how SEO and blockchain interact, especially when addressing technical audiences.
[
03/06
]
Can you guarantee first-page rankings?
No reputable SEO provider can guarantee specific rankings. What we guarantee is a data-driven process: thorough audits, strategic targeting, quality optimization, and transparent reporting. Our clients consistently see ranking improvements, traffic growth, and qualified leads, but we focus on outcomes (traffic, conversions, revenue) rather than specific keyword positions.
[
04/06
]
How is SEO different from paid ads for web3 projects?
Paid ads stop the moment you stop spending. SEO builds compounding authority - once a page ranks, it continues driving traffic and leads month after month with no ongoing ad spend. The best approach combines both: paid ads for immediate pipeline, SEO for sustainable long-term growth.
[
05/06
]
How does crypto SEO work with our existing marketing channels?
SEO amplifies your other channels rather than replacing them. Content you create for SEO can be repurposed for social media, newsletters, and community education. High-ranking blog posts become evergreen lead magnets that reduce reliance on paid ads. Reddit Marketing supports both SEO (backlinks, brand mentions) and community engagement. PR campaigns generate backlinks that boost domain authority and improve rankings. When integrated properly, SEO creates a flywheel effect: organic visibility drives more brand searches, stronger community growth, and increased conversions across all channels.
[
06/06
]
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Flexible Scheduling
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We’ll get to the point. You explain what you’re building and we’ll explain how we’d support it.
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Jack Haldorsson
Jess Declercq
Jess Declercq
Jack Haldorsson
The advantage of SEO is simple: every optimization compounds over time. Rankings improve, visibility expands, and qualified leads find you without ongoing ad spend.

When people search for what you're building, we make sure they find you first. Our strategies get you ranked in Google, establish your project as the go-to resource, and turn search traffic into your strongest growth channel. 

This is why web3 projects worldwide choose Lunar Strategy. We deliver purposeful, data-driven SEO work built for sustainable growth - the kind that keeps working long after the initial investment.
e-mail:
info@lunarstrategy.com
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