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We work closely with founders and teams across stages, from early launches to scaled ecosystems. If you’re exploring a campaign, looking for support, or just want to get a sense of how we work, reach out. We’re easy to talk to.
open hours
Mon-Fri 09:00 — 18:00
Jack Haldorsson
Managing Partner
Luka Mrkić
Head of BD
Emil Lindström
BD & Investor Relations

Crypto Social Media Marketing

Strategic X management, high-impact content, and real-time engagement for Web3 projects that want to build a credible, lasting presence in the space.

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about

Building a presence in social media takes consistent effort and strategic positioning. Without it, early momentum fades quickly. Great tech gets overlooked, while projects with a sharper presence become the names everyone recognizes and remembers.

That's where crypto social media marketing makes the difference. Done right, it drives ecosystem recognition, attracts partnerships, and turns casual followers into community members who care about what you're building.

Since 2019, we've done this for 250+ blockchain projects that turned their social presence into a growth engine. We can help you do the same.

Book a Meeting
open hours
Mon-Fri 09:00 — 18:00
Who Crypto SMM is for

Pre-Launch Projects

You're building toward TGE but have no social presence yet. We help you establish credibility and build initial community before launch, so when you go live, you're not starting from zero. Our crypto social media management for early-stage projects focuses on narrative development, strategic positioning, and creating the momentum that turns into a real community when it matters most.
[
01/06
]

Post-TGE Protocols

Launch momentum faded, and now your social media feels like an afterthought. We rebuild presence through consistent content, strategic engagement, and positioning that keeps your community active and attracts new users. Our crypto social media management keeps you visible during quiet periods and ready to capitalize when narratives shift your way.
[
02/06
]

Crypto Ecosystems

You're coordinating multiple projects, partnerships, and developer initiatives. We manage ecosystem-level social media that highlights wins across your network, amplifies partner projects, and positions your ecosystem as the obvious choice for builders. Our blockchain social media marketing services balance technical credibility with accessible communication.
[
03/06
]

L1s/L2s

Your tech is solid, but your social presence doesn't reflect it. Developers, VCs, and potential users judge blockchain infrastructure by how it shows up on X. We create content that explains complex concepts clearly, engages with the right technical communities, and positions your chain as a credible choice in an oversaturated market.
[
04/06
]

DeFi Protocols

You need to maintain trust while communicating complex financial mechanisms. We handle social media for DeFi projects that want to balance technical accuracy with accessible communication. Our content explains your protocol's value, engages with DeFi communities, and positions you as a reliable player in a space where credibility matters.
[
05/06
]

AI x Crypto Projects

You're building at the intersection of two massive trends. We position AI x crypto projects through content that speaks to both audiences: technical depth for crypto natives, accessible explanations for AI enthusiasts. Our crypto social media marketing captures attention in both spaces and positions your project as a leader in this emerging category.
[
06/06
]
←
→

Pre-Launch Projects

You're building toward TGE but have no social presence yet. We help you establish credibility and build initial community before launch, so when you go live, you're not starting from zero. Our crypto social media management for early-stage projects focuses on narrative development, strategic positioning, and creating the momentum that turns into a real community when it matters most.
[
01/06
]

Post-TGE Protocols

Launch momentum faded, and now your social media feels like an afterthought. We rebuild presence through consistent content, strategic engagement, and positioning that keeps your community active and attracts new users. Our crypto social media management keeps you visible during quiet periods and ready to capitalize when narratives shift your way.
[
02/06
]

Crypto Ecosystems

You're coordinating multiple projects, partnerships, and developer initiatives. We manage ecosystem-level social media that highlights wins across your network, amplifies partner projects, and positions your ecosystem as the obvious choice for builders. Our blockchain social media marketing services balance technical credibility with accessible communication.
[
03/06
]

L1s/L2s

Your tech is solid, but your social presence doesn't reflect it. Developers, VCs, and potential users judge blockchain infrastructure by how it shows up on X. We create content that explains complex concepts clearly, engages with the right technical communities, and positions your chain as a credible choice in an oversaturated market.
[
04/06
]

DeFi Protocols

You need to maintain trust while communicating complex financial mechanisms. We handle social media for DeFi projects that want to balance technical accuracy with accessible communication. Our content explains your protocol's value, engages with DeFi communities, and positions you as a reliable player in a space where credibility matters.
[
05/06
]

AI x Crypto Projects

You're building at the intersection of two massive trends. We position AI x crypto projects through content that speaks to both audiences: technical depth for crypto natives, accessible explanations for AI enthusiasts. Our crypto social media marketing captures attention in both spaces and positions your project as a leader in this emerging category.
[
06/06
]
←
→
Our crypto social media marketing process
Our process follows four phases designed to build a consistent presence and drive measurable growth:

Onboarding & Strategy Workshop

[
01.
]
We start with a deep dive into your project, competitors, and target audience. Lunar strategists conduct analysis, develop your core narrative, and define your tone of voice. We align on KPIs and success metrics specific to your goals.

Content Production

[
02.
]
Our team creates content calendars built around your project milestones and market opportunities. Every piece includes branded visuals and strategic timing for maximum reach across global crypto audiences.

Campaign Goes Live

[
03.
]
We publish high-impact posts, monitor conversations across crypto X in real-time, and engage where your audience is most active. Lunar handles community replies, amplifies partner content, and capitalizes on trending narratives when they align with your positioning. We track sentiment and identify opportunities to amplify momentum as they happen.

Optimization & Reporting

[
04.
]
We analyze performance data to see what's actually working, tracking impressions, engagement rates, profile clicks, follower growth, smart metrics, and reply activity. We continuously refine the approach based on real metrics to improve performance and maximize impact.

Reporting & KPI

[
05.
]
We track the metrics that indicate growth and community health in crypto social media management:
Impressions & Reach: Total visibility and how many people see your content across the campaign
Engagement Rate: Total engagements (likes, comments, bookmarks, retweets) divided by reach, showing what percentage of people who see your content engage with it
Profile Clicks: Users actively seeking more information about your project
Follower Growth: New followers gained and retention rates over time
Reply Activity: Community interaction and conversation participation
Smart Reach & Smart Followers: Quality audience metrics using tools like Cookie3 that show you're attracting engaged, high-value community members rather than passive scrollers
Content Performance: Which post formats, topics, and timing drive the strongest results
What you get from our crypto social media marketing services:
Monthly performance reports with clear insights into what's working and what needs adjustment. We show you impression trends, engagement patterns, audience quality metrics, and growth trajectory. Every report includes actionable recommendations based on real data.
SMM Case Studies
[
01/03
]
DualMint
A social media campaign designed to position DualMint as a credible, attractive project for Layer 1 partnerships and investors while supporting their fundraising efforts.
What We did:
A web3 security client had strong content but zero organic visibility. Pages weren't indexed properly, metadata was incomplete, and internal linking didn't exist.
Results:
554.5K impressions
13.3% engagement rate
23.5K new followers
4.1K profile visits
All product launches sold out
[
01/03
]
Warden Protocol
[
02/03
]
A high-intensity social media campaign designed to build massive traction before TGE and validate product-market resonance by positioning Warden as "The ChatGPT moment for crypto
What We did:
Executed a high-intensity social media campaign with 90+ strategically planned content pieces over 19 days. We crystallized Warden's big idea - solving crypto's UX disaster - and made it the North Star for every piece of content. Our messaging positioned Warden as making crypto accessible the way it should have been from day one, driving consistent visibility and engagement during the critical pre-TGE window.
Results:
3M+ impressions
97K follower growth (127K → 224K)
22.25M+ smart reach
[
02/03
]
Crypto AI:Con
[
03/03
]
Crypto AI:CON was Lisbon's premier AI x Web3 event, uniting 1,250+ builders and thought leaders. The two-day conference bridged the gap between crypto innovation and AI advancement through networking, panels, and workshops.
What We did:
Built a comprehensive social media presence for the event through consistent content creation and strategic promotion over three months. We created pre-event buzz, live coverage during the conference, and post-event highlights that kept the conversation going. Our social media strategy turned the event into a must-attend for the AI x crypto community and amplified speakers, sponsors, and key moments to maximize reach.
Results:
1,250+ attendees driven through social promotion
7M+ social media impressions
[
03/03
]
Crypto-native Team since 2019
We’re a crypto agency founded in 2019, trusted by 250+ blockchain projects to turn social media into a growth engine. Our team has been building in Web3 through multiple market cycles, giving us an authentic understanding of what resonates with crypto audiences.
[
01/05
]
250+ Crypto Orojects managed
We’re a crypto agency founded in 2019, trusted by 250+ blockchain projects to turn social media into a growth engine. Our team has been building in Web3 through multiple market cycles, giving us an authentic understanding of what resonates with crypto audiences.
[
02/05
]
800+ Content Creators Relationships ready to Deploy
Our marketing services extend beyond your account. We can activate our network of influencers, analysts, and ecosystem players to amplify your message when it matters.
[
03/05
]
Why Lunar
for Crypto SMM
Full-stack Crypto Marketing Coordination
Social media + PR + Influencers can be coordinated under one strategy if needed: no fragmented agencies, no misaligned messaging across channels, no extra hassle.
[
05/05
]
InfoFi-powered approach
We use tools like Kaito and Cookie3 to make data-driven decisions about content, timing, and narrative positioning. Our blockchain social media marketing is built on real-time data and informed decision-making.
[
04/05
]
Why Lunar
for Crypto SMM
Crypto-native Team since 2019
We’re a crypto agency founded in 2019, trusted by 250+ blockchain projects to turn social media into a growth engine. Our team has been building in Web3 through multiple market cycles, giving us an authentic understanding of what resonates with crypto audiences.
[
01/05
]
250+ Crypto Orojects managed
We’re a crypto agency founded in 2019, trusted by 250+ blockchain projects to turn social media into a growth engine. Our team has been building in Web3 through multiple market cycles, giving us an authentic understanding of what resonates with crypto audiences.
[
02/05
]
800+ KOL Relationships ready to Deploy
Our marketing services extend beyond your account. We can activate our network of influencers, analysts, and ecosystem players to amplify your message when it matters.
[
03/05
]
InfoFi-powered approach
We use tools like Kaito and Cookie3 to make data-driven decisions about content, timing, and narrative positioning. Our blockchain social media marketing is built on real-time data and informed decision-making.
[
04/05
]
Full-stack Crypto Marketing Coordination
Social media + PR + Influencers can be coordinated under one strategy if needed: no fragmented agencies, no misaligned messaging across channels, no extra hassle.
[
05/05
]
Social Proof
What Crypto Founders Say About Our Social Media Marketing:
Jason Cole
CMO of Optio
Professional and thoughtful engagement. Would recommend
Trustpilot
Umer Mirza
Founder of Omimiz.Eth
The company is organized and offers multiple solutions
Clutch
Lidia Yadlos
Founder of Blockster
Everything I ask for, they just always do it right.
Clutch
SMM FAQ
Common Questions About Crypto Social Media Marketing Services:
What makes a crypto social media marketing agency different from regular agencies?
Crypto moves faster, demands authenticity, and requires a deep understanding of Web3 culture. Generic social media agencies don't know how to navigate crypto X culture, and can't spot trending narratives before they explode. That’s why effective Web3 social media marketing goes far beyond generic posting schedules.
[
01.
]
How many posts per week do you recommend for crypto projects?
We typically recommend 1-2 posts per day on X, with 10-20 strategic replies to ecosystem conversations. Consistency matters more than volume.
[
02.
]
How long before we see results from crypto social media marketing?
Initial traction typically shows within 4-6 weeks. Meaningful growth (10K+ followers, consistent engagement, ecosystem recognition) usually takes 3-6 months of consistent execution.
[
03.
]
Can you help with pre-launch social media presence?
Absolutely. Building presence before TGE is critical. Our approach for pre-launch includes narrative development, community building, and creating anticipation without overpromising.
[
04.
]
How do you measure success?
While tracking engagement metrics like impressions and follower growth matters, the real indicators come from smart data platforms. We use Cookie3 to monitor Smart Reach and Smart Followers to ensure a client is attracting engaged, high-value community members. Kaito rankings tell us its share of voice in your category and mindshare positioning against competitors.
[
05.
]
30 min Free Call
Flexible Scheduling
Ask Us Anything
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Start Your Journey
Let’s Talk Strategy
We’ll get to the point. You explain what you’re building and we’ll explain how we’d support it.
Book a Meeting
Jack Haldorsson
Jess Declercq
Jess Declercq
Jack Haldorsson
Your audience spends hours on X every day. They're researching protocols, evaluating projects, and deciding where to put their attention. When they scroll, you should be there. When they research, your presence should make the choice obvious.

As a crypto agency, we manage social media for projects that want measurable results. Our team creates content that resonates, drives engagement that converts, and builds positioning that attracts the right people.

We handle strategy, execution, and optimization so you can focus on building.
e-mail:
info@lunarstrategy.com
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