contact us
sales department
contact us
sales department
contact us
sales department
contact us
sales department
contact us
sales department
contact us
sales department
contact us
sales department
contact us
sales department
contact us
sales department
contact us
sales department
We work closely with founders and teams across stages, from early launches to scaled ecosystems. If you’re exploring a campaign, looking for support, or just want to get a sense of how we work, reach out. We’re easy to talk to.
open hours
Mon-Fri 09:00 — 18:00
Jack Haldorsson
Managing Partner
Luka Mrkić
Head of BD
Emil Lindström
BD & Investor Relations
e-mail
info@lunarstrategy.com
Start Live Chat
Book a Meeting
menu

Crypto TikTok Marketing & Content Creator Campaigns

We help crypto projects reach beyond Twitter through creator-led campaigns on TikTok, Instagram, and YouTube. Real reach. Real users. Real volume.

Book a Meeting
about
Crypto marketing stays trapped on X. Projects spend months building CT engagement while the traders and users who would actually buy their token are scrolling TikTok, watching YouTube explainers, and discovering projects through Instagram creators. CT engagement does not translate to user growth. Platform reach does.

Breaking out requires creator relationships across TikTok, Instagram, and YouTube. These platforms reach audiences you cannot access through Twitter. Without creator partnerships and platform expertise, your project stays invisible to the people who drive volume, adoption, and sustained community growth.

Our content creator marketing services connect crypto projects with creators who convert on TikTok, Instagram, and YouTube. We handle everything from campaign strategy and creator sourcing to multi-platform coordination and performance tracking. Whether you are launching a token, scaling user acquisition, or entering new markets, we structure campaigns that drive measurable results.
Book a Meeting
open hours
Mon-Fri 09:00 — 18:00

Who Content Creator Marketing Is For

Projects Stuck in the CT Bubble

You keep posting on X and getting the same 100 accounts engaging. Meanwhile, the traders and users who would actually use your product are on TikTok and Instagram. You need distribution beyond Twitter to reach audiences that convert.
[
01/06
]

Teams Without Creator Relationships

You know crypto content creators exist on TikTok and YouTube, but you have no way to reach them. You cannot tell which creators drive real results and which ones fake engagement. Without existing relationships, you are starting from zero.
[
02/06
]

Campaigns That Do Not Move the Needle

Previous influencer campaigns delivered millions of impressions but zero measurable growth. The budget went to creators who posted once and disappeared. You need campaigns designed around actual business outcomes, not engagement theater.
[
03/06
]

Founders With No Time to Manage Creators

Running creator campaigns takes time you do not have. Between product development, team management, and fundraising, you cannot spend weeks sourcing creators, negotiating rates, and tracking deliverables. You need someone to own the entire process.
[
04/06
]

Teams That Do Not Know What Good Looks Like

When a creator quotes you $5K for a TikTok, you have no idea if that rate is reasonable. You cannot judge if 2% engagement is good or terrible. Without benchmarks from hundreds of campaigns, you are guessing.
[
05/06
]

Projects That Need Crypto-Native Expertise

Generic influencer agencies do not understand how to explain tokenomics in 15 seconds or why launch timing matters for content drops. You need a team that has run campaigns through multiple crypto cycles and knows how to speak to buyers, not tourists.
[
06/06
]
←
→

Projects Stuck in the CT Bubble

You keep posting on X and getting the same 100 accounts engaging. Meanwhile, the traders and users who would actually use your product are on TikTok and Instagram. You need distribution beyond Twitter to reach audiences that convert.
[
01/06
]

Teams Without Creator Relationships

You know crypto content creators exist on TikTok and YouTube, but you have no way to reach them. You cannot tell which creators drive real results and which ones fake engagement. Without existing relationships, you are starting from zero.
[
02/06
]

Campaigns That Do Not Move the Needle

Previous influencer campaigns delivered millions of impressions but zero measurable growth. The budget went to creators who posted once and disappeared. You need campaigns designed around actual business outcomes, not engagement theater.
[
03/06
]

Founders With No Time to Manage Creators

Running creator campaigns takes time you do not have. Between product development, team management, and fundraising, you cannot spend weeks sourcing creators, negotiating rates, and tracking deliverables. You need someone to own the entire process.
[
04/06
]

Teams That Do Not Know What Good Looks Like

When a creator quotes you $5K for a TikTok, you have no idea if that rate is reasonable. You cannot judge if 2% engagement is good or terrible. Without benchmarks from hundreds of campaigns, you are guessing.
[
05/06
]

Projects That Need Crypto-Native Expertise

Generic influencer agencies do not understand how to explain tokenomics in 15 seconds or why launch timing matters for content drops. You need a team that has run campaigns through multiple crypto cycles and knows how to speak to buyers, not tourists.
[
06/06
]
←
→

Our Content Creator Marketing Process

Our crypto TikTok marketing services follow a structured approach designed to maximize reach, conversion, and ROI.

Strategy & Campaign Design

We start with campaign planning to define your objectives, target audiences, platform priorities, and success metrics. This foundation determines which creators we activate, what content formats we use, how we structure messaging, and where we allocate budget. We develop campaign positioning, creator briefs, and multi-platform strategies that coordinate TikTok, Instagram, YouTube, and X into one unified push.
01.

Creator Sourcing & Coordination

We source and vet creators across TikTok, Instagram, and YouTube. Our network includes major KOLs, high-engagement micro creators, UGC specialists, and platform experts. We handle all outreach, negotiations, contracts, and briefings. Creators receive detailed content guidelines covering your narrative, key messages, and platform requirements. Timing gets coordinated, so content creates momentum.
02.

Campaign Execution & Live Monitoring

Campaigns go live with coordinated content across multiple creators and platforms simultaneously. We monitor content delivery in real-time, track engagement as it develops, and coordinate follow-up content or adjustments based on performance signals. Our team stays active throughout the campaign window to handle creator questions, content issues, or pivots based on data.
03.

Performance Tracking & Reporting

We report on creator performance, platform metrics, conversion data, and ROI. You get breakdowns and recommendations for future campaigns based on what drove results. Where possible, we track attribution connecting creator content to registrations, transactions, and volume.
04.

What's Included in Our Creator Campaigns

Our crypto content creator marketing covers every aspect of multi-platform creator activation:

Campaign Strategy & Planning

[
01/05
]
We define campaign objectives, success metrics, and platform priorities based on your goals. This includes determining budget allocation across platforms, deciding which creator tiers to activate (major KOLs, micro creators, or UGC specialists), and planning content formats that work for each platform. Our strategy work ensures TikTok, Instagram, YouTube, and X activations coordinate into one unified campaign rather than scattered posts.

Creator Sourcing & Management

[
02/05
]
We source and vet creators across TikTok, Instagram, YouTube, X, and Telegram, analyzing audience quality and engagement authenticity. Our team handles all outreach, rate negotiations, contract management, and ongoing relationship coordination. Creators receive comprehensive briefs covering your narrative, key messages, and platform-specific guidelines. We maintain these creator relationships across multiple campaigns, building partnerships that improve with each activation.

Content Production & Optimization

[
03/05
]
We coordinate UGC campaign production, direct creator content to align with your narrative, and review content before it goes live when needed. Our production approach includes platform-specific optimization (what works on TikTok differs from Instagram), livestream coordination and clipping for YouTube, and multi-language content direction for regional campaigns. Content maintains creator authenticity while hitting campaign objectives.

Campaign Execution & Monitoring

[
04/05
]
We coordinate multi-platform launches so content drops create momentum across TikTok, Instagram, YouTube, and X simultaneously. Our team monitors content delivery in real-time, tracks engagement as it develops, and optimizes performance during live campaigns. We handle creator support and troubleshooting throughout the campaign window, managing timing shifts, content issues, or performance pivots based on live data.

Performance Tracking & Analysis

[
05/05
]
We track platform-specific metrics (views, engagement, shares, saves), compare creator performance to identify top performers, and implement conversion tracking and attribution where possible. Our reporting includes ROI analysis showing which creators and platforms drove real results versus vanity metrics. Every campaign report includes recommendations for future activations based on what actually moved the needle.

Content Creator Marketing Case Studies

PinLink

[
01/03
]

Challenge:

PinLink needed to increase token awareness beyond Crypto Twitter through a narrative-driven TikTok campaign that would drive measurable market impact.

What We Did:

We ran a coordinated UGC push across TikTok and Instagram, activating 359 creators in a concentrated window. Each creator received narrative guidance while maintaining their natural content style. The volume and timing created sustained platform presence throughout the launch period.

Results:

$40M to $80M market cap growth during campaign period
$2.5M to $5M average daily volume increase
2.7M views across TikTok UGC content
359 videos posted from coordinated creator activations
[
01/03
]

Allora

[
02/03
]

Challenge:

Allora needed to cut through to crypto and AI audiences on TikTok during a compressed 3-week window, driving awareness in a competitive narrative cycle.

What We Did:

We compressed a full TikTok campaign into three weeks, producing 190 videos across that window. The brief emphasized Allora's positioning at the intersection of AI and crypto, targeting both existing crypto traders and people discovering crypto through AI narratives.

Results:

$17M to $21M market cap growth during 3-week pilot
$15M to $20M average daily volume increase
280K views from TikTok UGC content
190 videos posted in coordinated 3-week campaign
[
02/03
]

D3 (Doma)

[
03/03
]

Challenge:

D3 needed to drive massive user acquisition for their DomainFi launchpad on TikTok, converting platform reach into registered users and transaction volume.

What We Did:

We ran parallel TikTok campaigns: high-volume UGC for broad reach and targeted influencer content for conversion. The focus was educational content explaining launchpad participation, with clear calls to action driving registrations.

Results:

1,066% new user growth during campaign period
$35M peak TVL on the launchpad
3.95M transactions driven by campaign
700K views across TikTok content
[
03/03
]

Crypto-Native Since 2019

We have been running crypto campaigns since 2019. We understand how to explain token mechanics in platform-native formats, when to coordinate content around launches, and what messaging actually resonates with people who buy and hold versus people who watch and scroll. Our content reflects crypto culture while optimizing for platform algorithms.
[
01/05
]

Multi-Platform Campaign Coordination

We coordinate campaigns across TikTok, Instagram, YouTube, X, and Telegram simultaneously. You get one team managing the complete creator stack: UGC production, influencer partnerships, KOL activations, and platform-specific optimization. No coordination across multiple agencies. No gaps in execution. We handle everything.
[
02/05
]

Crypto-Native Content Strategy

We understand how to translate token mechanics, DeFi protocols, and ecosystem narratives into 15-second TikToks and Instagram reels that actually land. Generic creator agencies brief creators on products they do not understand. We have been in crypto since 2019, running campaigns across bull and bear markets. We know what resonates with buyers versus tourists, when to emphasize utility versus speculation, and how to explain complex products in formats that convert.
[
03/05
]

Why Lunar for Crypto Content Creator Marketing

Full Marketing Amplification

Creator campaigns are launch points for sustained marketing pushes. We can also handle post-campaign content distribution, social media amplification, PR coverage coordination, and community activation that extends your reach beyond initial creator posts. Our in-house capabilities mean your TikTok campaign becomes weeks of coordinated content across multiple channels. When you work with us, creator production and marketing amplification are integrated.
[
05/05
]

Performance Tracking & Attribution

We track views, engagement, shares, and conversion metrics across platforms. Our reporting shows which creators drive real results and which partnerships underperform. Where possible, we connect creator content to registrations, transactions, and volume through attribution tracking. Every campaign builds knowledge that makes your next activation more effective.
[
04/05
]
Why Lunar for Crypto Content Creator Marketing

Crypto-Native Content Strategy

We understand how to translate token mechanics, DeFi protocols, and ecosystem narratives into 15-second TikToks and Instagram reels that actually land. Generic creator agencies brief creators on products they do not understand. We have been in crypto since 2019, running campaigns across bull and bear markets. We know what resonates with buyers versus tourists, when to emphasize utility versus speculation, and how to explain complex products in formats that convert.
[
01/05
]

Full Marketing Amplification

Creator campaigns are launch points for sustained marketing pushes. We can also handle post-campaign content distribution, social media amplification, PR coverage coordination, and community activation that extends your reach beyond initial creator posts. Our in-house capabilities mean your TikTok campaign becomes weeks of coordinated content across multiple channels. When you work with us, creator production and marketing amplification are integrated.
[
02/05
]

Crypto-Native Since 2019

We have been running crypto campaigns since 2019. We understand how to explain token mechanics in platform-native formats, when to coordinate content around launches, and what messaging actually resonates with people who buy and hold versus people who watch and scroll. Our content reflects crypto culture while optimizing for platform algorithms.
[
03/05
]

Multi-Platform Campaign Coordination

We coordinate campaigns across TikTok, Instagram, YouTube, X, and Telegram simultaneously. You get one team managing the complete creator stack: UGC production, influencer partnerships, KOL activations, and platform-specific optimization. No coordination across multiple agencies. No gaps in execution. We handle everything.
[
04/05
]

Performance Tracking & Attribution

We track views, engagement, shares, and conversion metrics across platforms. Our reporting shows which creators drive real results and which partnerships underperform. Where possible, we connect creator content to registrations, transactions, and volume through attribution tracking. Every campaign builds knowledge that makes your next activation more effective.
[
05/05
]

Crypto TikTok Marketing FAQ

What platforms do you run creator campaigns on?

We coordinate campaigns across TikTok, Instagram, and YouTube. We recommend a platform mix based on your objectives and target audiences.
[
01/08
]

What types of creators do you work with?

We work with three creator tiers: major KOLs (100K+ followers) for credibility and reach, micro creators (10K-100K) for engagement and niche audiences, and UGC specialists for volume content production. Which tier we prioritize depends on your goals.
[
02/08
]

How do UGC campaigns work?

UGC campaigns activate dozens or hundreds of creators simultaneously to produce authentic platform content. We recruit creators, provide narrative direction, and coordinate timing. Each creator produces content in their own style while hitting key messages. The result is volume and sustained platform presence rather than a few isolated posts.
[
03/08
]

How do you measure campaign success?

Success metrics depend on campaign objectives. We track platform metrics (views, engagement, shares, saves), creator performance (CPM, engagement rate, content quality), and business outcomes (registrations, transactions, volume, market cap movement). Where possible, we implement attribution tracking to connect creator content to user actions. We deliver reports showing what worked, what did not, and recommendations for future campaigns.
[
04/08
]

How long does it take to launch a creator campaign?

Timeline depends on campaign scope and creator availability. Small UGC campaigns (20-50 creators) can launch within 2-3 weeks. Large multi-platform campaigns (100+ creators across TikTok, IG, YouTube, X) typically require 4-6 weeks for strategy development, creator sourcing, briefing, and coordination. Time-sensitive launches can be accelerated but may limit creator selection or require premium rates.
[
05/08
]

Do you work with creators in specific regions?

Yes. We coordinate campaigns across English markets, Asia, EMEA, and Latin America. Our creator network spans regions and languages, allowing us to execute localized campaigns with native creators who understand regional market dynamics, cultural nuances, and platform preferences. Multi-region campaigns require additional coordination time but deliver significantly broader reach.
[
06/08
]

Can you work with our existing creator relationships?

Absolutely. We can incorporate existing creator partnerships into broader campaigns, handle coordination and briefing for creators you have already engaged, or expand your network with new partnerships that complement existing relationships. Many clients come to us with a few creator contacts and leave with a structured network of 50+ activated creators across multiple platforms.
[
07/08
]

What makes your approach different from other agencies?

We have been exclusively in crypto since 2019, building relationships with creators and refining campaign strategies across multiple market cycles. We understand what crypto audiences expect, how platform algorithms work, what content formats drive conversion, and how to coordinate multi-platform campaigns that create sustained momentum. We optimize for real outcomes (volume, users, revenue) rather than vanity metrics (impressions, likes).
[
08/08
]
30 min Free Call
Flexible Scheduling
Ask Us Anything
Calendly
Start Your Journey
Let’s Talk Strategy
We’ll get to the point. You explain what you’re building and we’ll explain how we’d support it.
Book a Meeting
Jack Haldorsson
Jess Declercq
Jess Declercq
Jack Haldorsson
Projects that stay on X stay small. The users, traders, and communities that drive volume are on TikTok, Instagram, and YouTube, scrolling past content that either makes crypto accessible or gets ignored. Creator-led campaigns are how you break out of Crypto Twitter and access the audiences that actually convert.

Our crypto TikTok marketing services connect you with creators who drive results, coordinate campaigns across platforms that matter, and track the metrics that prove ROI.

This is how crypto projects grow beyond CT and build reach that drives sustained volume.
e-mail:
info@lunarstrategy.com
calendly
book a meeting
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.