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We work closely with founders and teams across stages, from early launches to scaled ecosystems. If you’re exploring a campaign, looking for support, or just want to get a sense of how we work, reach out. We’re easy to talk to.
open hours
Mon-Fri 09:00 — 18:00
Jack Haldorsson
Managing Partner
Luka Mrkić
Head of BD
Emil Lindström
BD & Investor Relations
get in touch
info@lunarstrategy.com
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Crypto TikTok Marketing & Content Creator Campaigns

Reach audiences beyond Crypto Twitter. We execute creator campaigns across TikTok, Instagram, and YouTube that connect your project with users who trade, invest, and drive volume.

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about
Crypto projects default to X for marketing. The platform works for announcements and community updates. What X cannot do is introduce your project to people who have never heard of you. Your posts reach followers and their networks. Growth comes from converting people already aware of crypto, already following similar projects, already in your target demographic.

Real growth requires different channels. TikTok, Instagram, and YouTube have recommendation algorithms that surface content based on interest, not existing follows. One video reaches 100,000 people who have never heard of your project. Creator-led distribution changes this. Instead of hoping posts reach new audiences organically, you work with creators whose audiences match your target users.

We run multi-platform creator campaigns for crypto projects, covering campaign design, creator recruitment, content coordination, and performance measurement across TikTok, Instagram, and YouTube. When you need to launch a token, acquire users, or enter new markets, we connect you with creators who reach audiences beyond CT and drive actual conversions.
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open hours
Mon-Fri 09:00 — 18:00

Who Content Creator Marketing Is For

Projects With Strong Tech, Zero Consumer Reach

Your protocol works. The technology is solid. Developer documentation is comprehensive. The problem is visibility: retail users have never heard of you. Your audience is still developers and infrastructure people. You need consumer-facing distribution that explains your product to people who will actually use it, not build on it.
[
01/06
]

Post-Launch Projects With Stalled Growth

Launch went well. Initial users came. Growth plateaued after three months. Your existing channels stopped producing new users. The community is engaged but not expanding. You exhausted your current distribution and need new platforms to reach untapped audiences who have never encountered your project.
[
02/06
]

Teams Expanding Into New Markets

You dominated your home region. Now you are entering Asia, Europe, or Latin America. Your existing marketing does not work there. You lack regional creator relationships and do not understand local platform preferences. You need teams with established networks in target markets who can execute localized campaigns.
[
03/06
]

Projects Burned By Low-Quality Agencies

You hired an influencer agency. They delivered posts. Results were garbage. Creators had fake engagement. Content quality was embarrassing. The agency did not understand your product or crypto. You need professionals who actually know this space and have real relationships with creators who deliver.
[
04/06
]

Products Launching Into Competitive Categories

Your market is crowded. Ten projects offer similar products. Standing out requires more than CT presence. You need distribution advantages: access to creators your competitors cannot reach, content that explains your differentiation clearly, and campaigns that generate enough volume to break through market noise.
[
05/06
]

Established Projects Targeting Younger Demographics

Your community is aging. New users coming from CT are the same profile as existing users. You need to reach younger audiences discovering crypto through TikTok and Instagram. These people learn differently, consume content differently, and respond to different messaging. You need campaigns designed for platforms where they actually spend time.
[
06/06
]
←
→

Projects With Strong Tech, Zero Consumer Reach

Your protocol works. The technology is solid. Developer documentation is comprehensive. The problem is visibility: retail users have never heard of you. Your audience is still developers and infrastructure people. You need consumer-facing distribution that explains your product to people who will actually use it, not build on it.
[
01/06
]

Post-Launch Projects With Stalled Growth

Launch went well. Initial users came. Growth plateaued after three months. Your existing channels stopped producing new users. The community is engaged but not expanding. You exhausted your current distribution and need new platforms to reach untapped audiences who have never encountered your project.
[
02/06
]

Teams Expanding Into New Markets

You dominated your home region. Now you are entering Asia, Europe, or Latin America. Your existing marketing does not work there. You lack regional creator relationships and do not understand local platform preferences. You need teams with established networks in target markets who can execute localized campaigns.
[
03/06
]

Projects Burned By Low-Quality Agencies

You hired an influencer agency. They delivered posts. Results were garbage. Creators had fake engagement. Content quality was embarrassing. The agency did not understand your product or crypto. You need professionals who actually know this space and have real relationships with creators who deliver.
[
04/06
]

Products Launching Into Competitive Categories

Your market is crowded. Ten projects offer similar products. Standing out requires more than CT presence. You need distribution advantages: access to creators your competitors cannot reach, content that explains your differentiation clearly, and campaigns that generate enough volume to break through market noise.
[
05/06
]

Established Projects Targeting Younger Demographics

Your community is aging. New users coming from CT are the same profile as existing users. You need to reach younger audiences discovering crypto through TikTok and Instagram. These people learn differently, consume content differently, and respond to different messaging. You need campaigns designed for platforms where they actually spend time.
[
06/06
]
←
→

How We Run Creator Campaigns

We execute multi-platform creator campaigns following a repeatable process that maximizes reach and conversion.
01.

Campaign Planning

We begin with planning calls to establish campaign goals, target demographics, platform selection, and measurement criteria. This determines creator selection, content direction, messaging strategy, and budget distribution. We build campaign frameworks, write creator guidelines, and develop coordination plans that align TikTok, Instagram, YouTube, and X content into unified launches.
02.

Creator Recruitment
& Briefing

We identify and evaluate creators across target platforms. Our roster includes established influencers, niche content specialists, high-engagement smaller accounts, and UGC producers. We manage outreach, rate discussions, agreements, and onboarding. Each creator gets detailed instructions covering your positioning, key points, and platform requirements. We synchronize timing so launches create concentrated impact.
03.

Live Campaign Management

Content goes live across multiple creators simultaneously. We watch delivery in real-time, monitor performance as it unfolds, and coordinate additional posts or modifications based on early results. Our team remains active throughout campaign windows, managing creator questions, addressing content problems, and making adjustments based on live performance data.
04.

Results Reporting

We document creator output, platform performance, conversion metrics, and ROI. Reports include recommendations for future campaigns drawn from what actually drove growth. When possible, we connect creator content to user actions: signups, purchases, transactions.

Campaign Services

We handle complete creator campaign execution across platforms:

Planning & Strategy

[
01/05
]
We establish campaign objectives, define success criteria, and prioritize platforms based on where your audiences spend time. This includes allocating budget across channels, selecting creator tiers (major influencers, mid-tier accounts, or UGC producers), and determining content formats suited to each platform. Planning ensures all platform activity supports a single coordinated push rather than disconnected posts.

Creator Relations

[
02/05
]
We find and evaluate creators on TikTok, Instagram, YouTube, X, and Telegram based on audience quality and engagement patterns. Our team manages all communication: initial contact, rate negotiation, contract execution, and ongoing coordination. Creators receive complete guidelines addressing your narrative, messaging priorities, and platform-specific requirements. We maintain these relationships across campaigns, developing partnerships that strengthen over time.

Content Direction

[
03/05
]
We orchestrate UGC production, guide creator output to match your positioning, and review content before publication when required. Our approach accounts for platform differences: what performs on TikTok differs from Instagram. Services include livestream planning and clip coordination for YouTube, plus multilingual direction for campaigns targeting specific regions. Content preserves creator voice while achieving campaign goals.

Launch Coordination

[
04/05
]
We synchronize multi-platform launches so content creates momentum across TikTok, Instagram, YouTube, and X at once. Our team watches content go live, tracks engagement in real-time, and adjusts during active campaigns. We manage creator support throughout launch windows, handling schedule changes, content challenges, or tactical shifts based on performance.

Measurement & Analysis

[
05/05
]
We measure platform results (views, engagement, sharing, saves), evaluate creator output to identify strong performers, and implement conversion measurement where feasible. Reports include ROI calculations showing which creators and platforms generated real growth versus empty metrics. Each campaign produces recommendations for subsequent activations based on measured impact.

Content Creator Marketing Case Studies

PinLink

[
01/03
]

Challenge:

PinLink required token awareness outside Crypto Twitter through TikTok content that would produce measurable market movement.

What We Did:

We executed coordinated UGC across TikTok and Instagram, activating 359 creators during a concentrated launch window. Creators received positioning guidance while maintaining authentic content styles. Volume and timing generated continuous platform visibility throughout the launch phase.

Results:

$40M to $80M market cap growth during campaign period
$2.5M to $5M average daily volume increase
2.7M views across TikTok UGC content
359 videos posted from coordinated creator activations
[
01/03
]

Allora

[
02/03
]

Challenge:

Allora needed to reach crypto and AI audiences on TikTok within a tight 3-week timeline, building awareness during an active narrative cycle.

What We Did:

We compressed a complete TikTok campaign into three weeks, producing 190 videos during that period. Briefs focused on Allora's AI-crypto positioning, targeting existing traders and people entering crypto through AI interest.

Results:

$17M to $21M market cap growth during 3-week pilot
$15M to $20M average daily volume increase
280K views from TikTok UGC content
190 videos posted in coordinated 3-week campaign
[
02/03
]

D3 (Doma)

[
03/03
]

Challenge:

D3 required massive user acquisition for their DomainFi launchpad via TikTok, converting views into registered users and transaction activity.

What We Did:

We ran dual TikTok campaigns: high-volume UGC for wide reach and focused influencer content for conversion. Content emphasized education about launchpad participation with direct calls to action driving registrations.

Results:

1,066% new user growth during campaign period
$35M peak TVL on the launchpad
3.95M transactions driven by campaign
700K views across TikTok content
[
03/03
]

Exclusively Crypto Since 2019

We have operated solely in crypto for six years. We know how to compress token mechanics into short-form video, when to time content around launches, and what messaging lands with people who invest versus people who just browse. Our content matches crypto culture while working within platform algorithms.
[
01/05
]

Complete Platform Coverage

We run campaigns across TikTok, Instagram, YouTube, X, and Telegram at once. One team handles the full creator operation: UGC creation, influencer deals, KOL coordination, and platform optimization. You work with a single point of contact. No agency coordination. No execution gaps.
[
02/05
]

Product-Specific Expertise

We translate technical products into accessible content. DeFi protocols, token mechanics, ecosystem structures become 15-second explanations that make sense to newcomers. Generic agencies cannot do this. They lack product understanding. We have spent years learning how to explain complex crypto products in formats that convert viewers into users.
[
03/05
]

Why Work With Lunar

Measurement & Optimization

We measure views, engagement, sharing, and conversion across platforms. Reports identify which creators produce results and which waste budget. When feasible, we link creator content to user behavior: registrations, transactions, volume. Each campaign generates learning that improves subsequent work.
[
05/05
]

Integrated Marketing Support

Creator campaigns become starting points for broader marketing execution. We can extend campaigns through content redistribution, social amplification, media placement, and community mobilization that pushes reach beyond initial creator posts. Internal capabilities mean your TikTok launch transforms into weeks of coordinated activity across channels. Creator work and marketing support operate together.
[
04/05
]
Why Work With Lunar

Exclusively Crypto Since 2019

We have operated solely in crypto for six years. We know how to compress token mechanics into short-form video, when to time content around launches, and what messaging lands with people who invest versus people who just browse. Our content matches crypto culture while working within platform algorithms.
[
01/05
]

Complete Platform Coverage

We run campaigns across TikTok, Instagram, YouTube, X, and Telegram at once. One team handles the full creator operation: UGC creation, influencer deals, KOL coordination, and platform optimization. You work with a single point of contact. No agency coordination. No execution gaps.
[
02/05
]

Product-Specific Expertise

We translate technical products into accessible content. DeFi protocols, token mechanics, ecosystem structures become 15-second explanations that make sense to newcomers. Generic agencies cannot do this. They lack product understanding. We have spent years learning how to explain complex crypto products in formats that convert viewers into users.
[
03/05
]

Integrated Marketing Support

Creator campaigns become starting points for broader marketing execution. We can extend campaigns through content redistribution, social amplification, media placement, and community mobilization that pushes reach beyond initial creator posts. Internal capabilities mean your TikTok launch transforms into weeks of coordinated activity across channels. Creator work and marketing support operate together.
[
04/05
]

Measurement & Optimization

We measure views, engagement, sharing, and conversion across platforms. Reports identify which creators produce results and which waste budget. When feasible, we link creator content to user behavior: registrations, transactions, volume. Each campaign generates learning that improves subsequent work.
[
05/05
]

Crypto TikTok Marketing FAQ

Which platforms do you use?

We run campaigns on TikTok, Instagram, and YouTube. Platform selection depends on your objectives and where your target users spend time.
[
01/08
]

What creator types do you work with?

We work with three categories: major influencers (100K+ followers) for reach and credibility, mid-tier creators (10K-100K) for engagement within specific audiences, and UGC specialists for volume production. Priority depends on goals. Awareness campaigns use major influencers. Conversion campaigns use mid-tier creators. Platform testing uses UGC.
[
02/08
]

How do UGC campaigns function?

UGC campaigns mobilize dozens or hundreds of creators at once to generate authentic content. We recruit participants, provide direction, and synchronize timing. Creators produce content matching their natural style while incorporating key messages. Results come from volume and sustained visibility rather than isolated posts.
[
03/08
]

How do you measure results?

Measurement depends on campaign goals. We track platform data (views, engagement, shares, saves), creator output (CPM, engagement rate, content quality), and business results (registrations, transactions, volume, market cap changes). Where possible, we implement tracking that connects creator content to user actions. Reports show what worked, what failed, and recommendations for future work.
[
04/08
]

What are typical campaign timelines?

Timelines vary by scope and creator availability. Small UGC campaigns (20-50 creators) launch within 2-3 weeks. Large multi-platform campaigns (100+ creators across TikTok, Instagram, YouTube, X) need 4-6 weeks for planning, recruitment, briefing, and coordination. Urgent launches can accelerate but may reduce creator options or increase costs.
[
05/08
]

Do you handle specific regions?

Yes. We coordinate campaigns across English markets, Asia, EMEA, and Latin America. Our network covers multiple regions and languages, enabling localized campaigns with native creators who understand regional dynamics, cultural context, and platform behavior. Multi-region work requires extra coordination but dramatically expands reach.
[
06/08
]

Can you incorporate our existing creator contacts?

Absolutely. We can integrate existing creator relationships into larger campaigns, manage coordination and briefing for creators you already work with, or build out your network with complementary partnerships. Many clients start with a few creator contacts and finish with organized networks of 50+ active creators across platforms.
[
07/08
]

What separates your work from other agencies?

We have worked exclusively in crypto since 2019, developing creator relationships and refining campaign approaches across market cycles. We understand what crypto audiences want, how platform algorithms function, which content formats drive conversion, and how to orchestrate multi-platform campaigns that generate sustained momentum. We optimize for actual results (volume, users, revenue) rather than surface metrics (impressions, likes).
[
08/08
]
30 min Free Call
Flexible Scheduling
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Discuss Your Project
Direct conversation. You describe what you are building and we explain how creator distribution supports your growth.
Book a Meeting
Jack Haldorsson
Jess Declercq
Jess Declercq
Jack Haldorsson
Projects confined to X remain small. Users, traders, and communities driving volume exist on TikTok, Instagram, and YouTube, consuming content that either makes crypto understandable or gets scrolled past. Creator campaigns open access to audiences beyond Crypto Twitter who actually convert into users and drive sustained growth.

We connect crypto projects with creators who generate results, coordinate campaigns across platforms where your audiences exist, and measure performance with metrics that demonstrate ROI.

This is how crypto projects expand beyond CT and develop reach that produces lasting volume.
e-mail:
info@lunarstrategy.com
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