sales department

We work closely with founders and teams across stages, from early launches to scaled ecosystems. If you’re exploring a campaign, looking for support, or just want to get a sense of how we work, reach out. We’re easy to talk to.

open hours

Mon-Fri 09:00 — 18:00

Jack Haldorsson

Managing Partner

Luka Mrkić

Head of BD

Emil Lindström

BD & Investor Relations

Go-To-Market-Strategy

A structured launch plan that defines your narrative, timing, positioning, and channel strategy to drive early traction.

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About

We help crypto projects launch with precision by aligning narrative, messaging, and timing across every touchpoint. Through focused workshops and research, we define your positioning, segment your audiences, and structure how your story is told across social, Content Creators, PR, and more. Whether you are preparing for a TGE, product launch, or revival, we deliver a GTM plan designed to drive traction, not just awareness.

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open hours

Mon-Fri 09:00 — 18:00

What Includes

We help define your positioning, messaging, target audiences (and more) through collaborative workshops, competitor analysis, and market research, setting a clear foundation for your KOL, PR, and social campaigns.

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Foundation

[ 01 ]

We run a collaborative workshop to understand your product, vision, and key milestones. This gives us what we need to build tailored messaging, positioning, and narrative direction.

Strategy & Prep

[ 02 ]

We develop and present a go-to-market strategy aligned with your goals — including messaging framework, campaign angles, and channel tactics. Then we start building content, visuals, KOL briefs, and PR concepts.

Launch & Execution

[ 03 ]

The campaign goes live. We coordinate delivery across all channels, manage the rollout, and track performance in real time.

Report & Next Steps

[ 04 ]

We wrap with a full campaign report: results, learnings, and actionable next steps for continued growth or future sprints.

Bold ideas deserve bold execution. We don’t just market — we craft digital movements that spark attention and drive lasting impact. From strategy to storytelling, our team blends creativity with precision to help brands lead, not follow.

We create purposeful, original work that makes an impact. It’s what drives us — and why + 250 clients worldwide choose Lunar Strategy.

e-mail:

info@lunarstrategy.com

callendly:

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open hours

Mon-Fri 09:00 — 18:00

Since 2019