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We work closely with founders and teams across stages, from early launches to scaled ecosystems. If you’re exploring a campaign, looking for support, or just want to get a sense of how we work, reach out. We’re easy to talk to.
open hours
Mon-Fri 09:00 — 18:00
Jack Haldorsson
Managing Partner
Luka Mrkić
Head of BD
Emil Lindström
BD & Investor Relations
e-mail
info@lunarstrategy.com
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We Market Prediction
Markets.

The sector projected to hit $1 trillion in annual volume by 2030. Lunar Strategy has been embedded with prediction market teams for over a year, running creator campaigns, social operations, and on-chain growth programmes across multiple protocols.

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$1.97B
Trading volume with Limitless
200x
Community sale oversubscribed
68,874
Monthly active traders at ATH
$240 Billion Projected for 2026.
Up 370% from Last year.
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Prediction markets did $51 Billion in total volume across 2025. In just the first three months of 2026, Polymarket and Kalshi alone cleared $60 billion combined. Bernstein projects $240 billion for the full year and $1 trillion by 2030 at an 80% compound annual growth rate.
Goldman Sachs assigned an internal team. ICE, the NYSE parent, invested $600 million into Polymarket. Coinbase, Robinhood, Binance, and Crypto.com all launched prediction offerings. Monthly active wallets tripled to 840,000 in six months.
The money is here. The protocols are launching weekly. The gap between having a prediction market and having one anyone actually uses is getting wider. That gap is where we operate.
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$240B
Projected 2026 Volume
Bernstein
370%
YoY Growth
Bernstein
840K
Unique wallets, tripled in 6mo
TRM Labs
$3B+
Annualized Revenue
Citizens Bank
$1T
Projected by 2030
Bernstein
what we have learned
Five things that actually move the needle for prediction market growth.
Impressions that do Not Trade are Wasted Budget
Prediction markets live and die on platform activity. Every activation we run ties to an on-chain outcome: trading volume, deposits, new wallets, competition participation. We structured campaigns where creator content drove team-based trading competitions, converting audiences into active traders. The metric is activity.
01.
The flywheel Works when Incentives are Structural
When a protocol runs a points programme and a creator rewards campaign simultaneously, creators have financial incentive to trade on the platform, generate volume, and produce content beyond paid scope. We have seen paid campaigns convert into self-reinforcing loops that sustained organic visibility months after the budget ended.
02.
Vertical curation Beatsvolume Spray
When a protocol runs a points programme and a creator rewards campaign simultaneously, creators have financial incentive to trade on the platform, generate volume, and produce content beyond paid scope. We have seen paid campaigns convert into self-reinforcing loops that sustained organic visibility months after the budget ended.
03.
Speed is the Actual Competitive Advantage
A commodity trader with a real audience talking about a Crypto vs. Commodity prediction campaign does more work than a generic crypto KOL. We curate creators by vertical: data analysts for growth narratives, developer creators for builder ecosystems, subject-matter voices for themed competitions.
04.
Let the Data carry the Narrative
Traders are data-literate. They read Dune dashboards. The content that lands is comparative analysis, growth curve breakdowns, and sector rankings from verifiable on-chain data. We deploy data-focused creators who surface these numbers. That content gets bookmarked.
05.
$1.97B+ in Correlated trading Volume. 213K+ Unique Users driven to Platforms. 2M+ X Impressions. Multiple ambassador Programmes Built and Running.
Aggregate results across Lunar Strategy prediction market Engagements, 2025-2026
FLAGSHIP CASE STUDY

Limitless Exchange

The fastest-growing prediction market on Base
9-Month Partnership
July 2025 to Present
Limitless is the largest prediction market on Base. Short-duration markets across crypto, stocks, commodities, sports, and politics. $10M seed round led by 1confirmation with Coinbase Ventures, DCG, and Arrington Capital. Lunar was embedded from the start: pre-TGE creator campaigns, community sale amplification, post-TGE ambassador programmes, and data-driven growth narrative positioning.
$1.97B
All-time Volume
200x
Community sale Oversubscribed
68,874
Monthly active Traders ATH
213K
Unique users, #3 in Sector
$20M+
Annualized revenue Q1 2026
$10M
Seed round Raised
Pre-TGE: Maximum Attention
July to October 2025
Community Sale Amplification
Coordinated multi-wave creator campaigns timed to build compounding momentum ahead of the sale. 32,686 participants, $201M pledged on a $1M target. Allocation priority rewarded on-chain activity on Limitless, directly incentivising the behaviour campaigns were designed to drive.
Mindshare Growth
Token-backed mindshare campaign: X followers 28K to 57.6K (+106%), smart followers up 65%, X Score up 81%, 6,500+ campaign participants. Limitless hit top-tier mindshare rankings during this period, outperforming projects of comparable size.
Creator-to-Ambassador Flywheel
Creators onboarded for paid campaigns became organic ambassadors through structural alignment. Points programme and mindshare rewards running simultaneously meant creators had direct incentive to trade, accumulate points, and produce content beyond paid scope.
Trader Competition
Team-based competition translating creator influence into on-chain activity. Groups competed on trading volume. The metric Limitless needed pre-TGE was platform activity. This campaign delivered it.
Post-TGE: Sustained Growth
October 2025 to Present
Ambassador Programme
Structured programme leveraging the live LMTS token for long-term alignment. Ambassadors tasked with ongoing amplification of ecosystem news, milestones, and product updates. Built on the pre-TGE foundation where many creators were already organically invested.
Crypto vs. Commodity
Competition-style campaign matching creators from crypto and commodity verticals. Curated for audience relevance and authentic expertise. Drove both content engagement and on-chain trading through corresponding prediction markets.
Data Creators
Analysts positioning Limitless within the prediction market growth narrative using public Dune data. #3 by unique users (213K), 1,565x monthly active trader growth, volume share outperforming all-time share by 4x.
Developer Creators
Creators building on the Limitless API (SDKs in 4 languages, CLI tool, AI agent integrations). Technical content demonstrating builder-friendliness. A growth vector that compounds.
Where Limitless Sits
platform
volume
unique users
transactions
Polymarket
$70.14B
2.49M
396.81M
Kalshi
$62.50B
-
342.81M
Opinion
$23.45B
242.59K
9.62M
Crypto.com
$2.73B
-
-
Predict
$1.87B
66.47K
2.13M
Limitless
$1.76B
213.46K
8.99M
Overtime
$381.73M
10.35K
842.24K
#6 by volume, #3 by unique users. The widest gap between volume rank and user rank in the sector. Disproportionate organic adoption with volume upside as the user base matures.
Developer Creators
Creators building on the Limitless API (SDKs in 4 languages, CLI tool, AI agent integrations). Technical content demonstrating builder-friendliness. A growth vector that compounds.
FLAGSHIP CASE STUDY

Outcome

First prediction market on Hyperliquid. Pre-launch. Kept visible anyway.
10+ Months across three phases
July 2025 to Present
Outcome is building the first prediction market natively on Hyperliquid. The product has not launched. The roadmap shifted multiple times. The team expanded mid-engagement. Through all of it, Lunar kept the account visible, positioned Outcome ahead of HIP-4 before competitors reacted, and adapted to every shift within days.
Phase 1: Pre-Mainnet Growth
July to September 2025
397K+
Page impressions
1.6M+
Engagement Campaign Reach
3K+
Trading comp Sign-Ups
5.9%
Engagement Rate
1,100+
Reply Interactions
GTM strategy delivered. Full social at 6-7 posts/week. Testnet trading competition designed, structured, and supported through a postponement pivot. KOLs activated selectively at milestones. Reply strategy across HL and PM conversations. Outreach to 130+ accounts. 70+ posts in three months.
Phase 2: HIP-4 Positioning
January to February 2026
340K+
Page Impressions
550K+
Smart Reach
8.7%
Engagement Rate (+236%)
12.6K
New Followers
100%
Smart Follower Increase
GTM strategy delivered. Full social at 6-7 posts/week. Testnet trading competition designed, structured, and supported through a postponement pivot. KOLs activated selectively at milestones. Reply strategy across HL and PM conversations. Outreach to 130+ accounts. 70+ posts in three months.
Post-TGE: Sustained Growth
October 2025 to Present
252K
Page Impressions
1M+
Smart Reach
4.6K+
Engagements
20%
Smart Follower Growth
HIP-4: The Revenue Play Nobody is Pricing in Yet" co-developed with the founding team. Educational content shift. Internal reply automation agent built and deployed. BD for Fun.xyz and Jump Trading. Output exceeded contracted scope every period.
The Outcome Story
990K+ page impressions, 3.1M+ total reach, sustained presence in the Hyperliquid ecosystem. For a product that has not launched yet. The foundation is built. When mainnet arrives, the audience is already there.