Prediction Market Marketing

sales department

We work closely with founders and teams across stages, from early launches to scaled ecosystems. If you’re exploring a campaign, looking for support, or just want to get a sense of how we work, reach out. We’re easy to talk to.

open hours

Mon-Fri 09:00 — 18:00

Jack Haldorsson

Managing Partner

Luka Mrkić

Head of BD

Emil Lindström

BD & Investor Relations

$240 Billion Projected for 2026.
Up 370% from Last year.

Book a Discovery

Prediction markets did $51 Billion in total volume across 2025. In just the first three months of 2026, Polymarket and Kalshi alone cleared $60 Billion combined. Bernstein projects $240 Billion for the full year and $1 Trillion by 2030 at an 80% compound annual growth rate.

Goldman Sachs assigned an internal team. ICE, the NYSE parent, invested $600 million into Polymarket. Coinbase, Robinhood, Binance, and Crypto.com all launched prediction offerings. Monthly active wallets tripled to 840,000 in six months.

The money is here. The protocols are launching weekly. The gap between having a prediction market and having one anyone actually uses is getting wider. That gap is where we operate.

Book a Discovery

$240B

Projected 2026 Volume

Bernstein

370%

YoY Growth

Bernstein

840K

Unique wallets, tripled in 6mo

TRM Labs

$3B+

Annualized Revenue

Citizens Bank

$1T

Projected by 2030

Bernstein

What we have Learned

Five things that actually move the needle for prediction market growth.

Impressions that do not Trade are Wasted Budget

Prediction markets live and die on platform activity. Every activation we run ties to an on-chain outcome: trading volume, deposits, new wallets, competition participation. We structured campaigns where creator content drove team-based trading competitions, converting audiences into active traders. The metric is activity.

01.

The Flywheel Works when Incentives are Structural

When a protocol runs a points programme and a creator rewards campaign simultaneously, creators have financial incentive to trade on the platform, generate volume, and produce content beyond paid scope. We have seen paid campaigns convert into self-reinforcing loops that sustained organic visibility months after the budget ended.

02.

Vertical Curation Beats Volume Spray

03.

Speed is the Actual Competitive Advantage

A commodity trader with a real audience talking about a Crypto vs. Commodity prediction campaign does more work than a generic crypto KOL. We curate creators by vertical: data analysts for growth narratives, developer creators for builder ecosystems, subject-matter voices for themed competitions.

04.

Let the Data Carry the Narrative

Traders are data-literate. They read Dune dashboards. The content that lands is comparative analysis, growth curve breakdowns, and sector rankings from verifiable on-chain data. We deploy data-focused creators who surface these numbers. That content gets bookmarked.

05.

Flagship Case Study

Limitless Exchange

The fastest-growing prediction market on Base

9-Month Partnership

July 2025 to Present

Limitless is the largest prediction market on Base. Short-duration markets across crypto, stocks, commodities, sports, and politics. $10M seed round led by 1confirmation with Coinbase Ventures, DCG, and Arrington Capital. Lunar was embedded from the start: pre-TGE creator campaigns, community sale amplification, post-TGE ambassador programmes, and data-driven growth narrative positioning.

$1.97B

All-time Volume

200x

Community sale Oversubscribed

68,874

Monthly active Traders ATH

213K

Unique users, #3 in Sector

$20M+

Annualized revenue Q1 2026

$10M

Seed round Raised

Pre-TGE: Maximum Attention

July to October 2025

Community Sale Amplification

Coordinated multi-wave creator campaigns timed to build compounding momentum ahead of the sale. 32,686 participants, $201M pledged on a $1M target. Allocation priority rewarded on-chain activity on Limitless, directly incentivising the behaviour campaigns were designed to drive.

Mindshare Growth

Token-backed mindshare campaign: X followers 28K to 57.6K (+106%), smart followers up 65%, X Score up 81%, 6,500+ campaign participants. Limitless hit top-tier mindshare rankings during this period, outperforming projects of comparable size.

Creator-to-Ambassador Flywheel

Creators onboarded for paid campaigns became organic ambassadors through structural alignment. Points programme and mindshare rewards running simultaneously meant creators had direct incentive to trade, accumulate points, and produce content beyond paid scope.

Trader Competition

Team-based competition translating creator influence into on-chain activity. Groups competed on trading volume. The metric Limitless needed pre-TGE was platform activity. This campaign delivered it.

Post-TGE: Sustained Growth

October 2025 to Present

Ambassador Programme

Structured programme leveraging the live LMTS token for long-term alignment. Ambassadors tasked with ongoing amplification of ecosystem news, milestones, and product updates. Built on the pre-TGE foundation where many creators were already organically invested.

Crypto vs. Commodity

Competition-style campaign matching creators from crypto and commodity verticals. Curated for audience relevance and authentic expertise. Drove both content engagement and on-chain trading through corresponding prediction markets.

Data Creators

Analysts positioning Limitless within the prediction market growth narrative using public Dune data. #3 by unique users (213K), 1,565x monthly active trader growth, volume share outperforming all-time share by 4x.

Developer Creators

Creators building on the Limitless API (SDKs in 4 languages, CLI tool, AI agent integrations). Technical content demonstrating builder-friendliness. A growth vector that compounds.

Where Limitless Sits

platform

volume

unique users

transactions

Polymarket

$70.14B

2.49M

396.81M

Kalshi

$62.50B

342.81M

Opinion

$23.45B

242.59K

9.62M

Crypto.com

$2.73B

Predict

$1.87B

66.47K

2.13M

Limitless

$1.76B

213.46K

8.99M

Overtime

$381.73M

10.35K

842.24K

#6 by volume, #3 by unique users. The widest gap between volume rank and user rank in the sector. Disproportionate organic adoption with volume upside as the user base matures.

Developer Creators

Creators building on the Limitless API (SDKs in 4 languages, CLI tool, AI agent integrations). Technical content demonstrating builder-friendliness. A growth vector that compounds.

Flagship Case Study

Outcome

First prediction market on Hyperliquid. Pre-launch. Kept visible anyway.

10+ Months across three phases

July 2025 to Present

Outcome is building the first prediction market natively on Hyperliquid. The product has not launched. The roadmap shifted multiple times. The team expanded mid-engagement. Through all of it, Lunar kept the account visible, positioned Outcome ahead of HIP-4 before competitors reacted, and adapted to every shift within days.

Phase 1: Pre-Mainnet Growth

July to September 2025

397K+

Page impressions

1.6M+

Engagement Campaign Reach

3K+

Trading comp Sign-Ups

5.9%

Engagement Rate

1,100+

Reply Interactions

GTM strategy delivered. Full social at 6-7 posts/week. Testnet trading competition designed, structured, and supported through a postponement pivot. KOLs activated selectively at milestones. Reply strategy across HL and PM conversations. Outreach to 130+ accounts. 70+ posts in three months.

Phase 2: HIP-4 Positioning

January to February 2026

340K+

Page Impressions

550K+

Smart Reach

8.7%

Engagement Rate (+236%)

12.6K

New Followers

100%

Smart Follower Increase

Post-TGE: Sustained Growth

October 2025 to Present

252K

Page Impressions

1M+

Smart Reach

4.6K+

Engagements

20%

Smart Follower Growth

HIP-4: The Revenue Play Nobody is Pricing in Yet" co-developed with the founding team. Educational content shift. Internal reply automation agent built and deployed. BD for Fun.xyz and Jump Trading. Output exceeded contracted scope every period.

The Outcome Story

990K+ page impressions, 3.1M+ total reach, sustained presence in the Hyperliquid ecosystem. For a product that has not launched yet. The foundation is built. When mainnet arrives, the audience is already there.

Beyond Campaigns

We are inside the Prediction Market Vertical. Not Observing it from an Agency Desk.

Twitter Spaces & Clips

We host live audio sessions exploring prediction market dynamics, then repurpose each into short-form clips for X. Spaces draw engaged audiences. Clips extend reach. A high-credibility format we run across the vertical.

Reply Infrastructure

Internal automation tooling for targeted reply strategies at scale. Prediction market clients present in the right conversations consistently.

BD & Proposal Support

Partnership proposals, outbound templates, pitch materials. Consensys, Wintermute, Hidden Road, Fun.xyz, Jump Trading. When BD needs speed, we deliver.

Prediction Market & Stablecoins Afterwork

IRL event at Lunar Strategy HQ in Lisbon. Founders, developers, and analysts building on-chain financial infrastructure. Keynote from Limitless. Roundtable with prediction market and stablecoin founders. 308 attendees.This is what being embedded in a vertical looks like. We host its builders in our office.

View the Event on Luma

FORMAT

Keynote + panel + networking over drinks and food

KEYNOTE

Jacques Whales, Head of BD at Limitless

ATTENDANCE

308 registered, Lunar Strategy HQ, Lisbon

HOSTS

Tim Haldorsson, Luka Mrkic, Serhii Dynnyk, Jess Declercq, Amanda Arrage, Arya Ghobadi, Adam Westeren

We Market Prediction
Markets.

The sector projected to hit $1 trillion in annual volume by 2030. Lunar Strategy has been embedded with prediction market teams for over a year, running creator campaigns, social operations, and on-chain growth programmes across multiple protocols.

Limitless Exchange

Outcome

We Market PredictionMarkets.

The sector projected to hit $1 trillion in annual volume by 2030. Lunar Strategy has been embedded with prediction market teams for over a year, running creator campaigns, social operations, and on-chain growth programmes across multiple protocols.

Limitless Exchange

Outcome

We Market Prediction
Markets.