The Full Guide to Strategic Fundraising with KOLs in the Crypto Space

10 Web3 Growth Hacking Tips for Your Project in 2023

11 min read
Jan 9, 2023


Are you looking to grow your Web3 venture in 2023? With innovations leading the way - blockchain projects are becoming more popular. Now is the time to implement some new growth hacking techniques to increase your success.

Growth hacking can be used to access new markets, create awareness of your brand, connect with clients and customers, and generate buzz around your service.

What is the Difference between Growth Hacking and Traditional Marketing?

growth hacking

Growth hacking and traditional marketing are two approaches to driving growth and success for companies.

Traditional marketing focuses on more established and proven methods for attracting and retaining customers to a business.

Growth hacking is a more experimental and innovative approach that uses data and creativity to identify and test new ways to drive growth.

One key difference between growth hacking and traditional marketing is the focus on data, experimentation, and the web.

Growth hackers use data to identify growth opportunities and then test different strategies to see what works best for their companies.

Benefits of Growth Hacking

This approach is often faster and more efficient than traditional marketing, which relies more on long-term planning and larger budgets.

Another difference is the focus on innovation. Growth hackers are always looking for new and creative ways to drive growth at their companies, whereas traditional marketing often relies on more established and proven strategies.

Overall, growth hacking is a more agile and data-driven approach to marketing that is focused on identifying and testing new ways to drive growth. Well suited to the Web3 environment!

While traditional marketing is a more established and proven approach that relies on long-term planning and larger budgets.

The Challenges Facing Web3 Marketers

challenges facing web3 marketers

When considering how to growth-hack for Web3 projects, it is important to take into account the challenges of driving adoption and growth.

Once you know what your challenges are, you can begin to build campaigns around these.

Existing challenges facing Web3 marketers include:

  • Competition
  • There are many new companies launching projects every day, making it difficult for yours to stand out. Many projects are entering the Web 3 space and
  • Lack of understanding:
  • Many people may not fully understand what Web 3 companies are creating or how they work, making it harder to communicate the value of your offering.
  • Technical complexity:
  • Web3 projects often involve new and complex technologies, which can be intimidating or confusing for new users.
  • Limited access:
  • Web 3 projects often require special software or hardware to access the technology, limiting your reach and making it harder to draw in new customers.
  • Lack of community:
  • Building a strong and engaged community around your project can be a challenge, especially if you're just starting out.
  • Regulation:
  • Web 3 projects often operate in uncharted legal territory, which can create uncertainty and make it harder to drive adoption.
  • A lack of Trust:
  • With explosions at crypto exchanges - for example, Sam Bankman-Fried's FTX - and other centralized services causing massive turmoil in the crypto ecosystem - newer users and potential users are highly sensitive and on edge.
  • No one should ever use customer assets as collateral for their marketing campaigns and the bulk purchase of defi projects.
  • The bear market:
  • Of course, many companies in the industry at the moment are running on limited revenue and business is slower than it was in the bull market.
  • With what's happening in the global financial market - there's no doubt the bear is creating a lot of pressure on every Web 3 team.
  • It is vital at this time to increase your engagement and invest in your network as your team continues to build out your technology.

Opportunity in the Issues

As you can see, quite a lot of the opportunities related to the issues above can be addressed by two simple concepts: clear communication and building trust.

two vital qualities

The Importance of Clear Communication and Trust

Clear communication and trust are important for the web3 community because they help to establish credibility and build relationships.

It's important to clearly communicate the value and capabilities you bring to the table in a way that is easy for people to understand.

In addition, trust is important because it helps to foster a sense of community and encourages the adoption of your solution.

When people trust your projects, they are more likely to share them with others. This can help to drive growth and increase your reach.

Overall, clear communication and trust are crucial for companies building in Web3.

By effectively communicating your value and building trust with your community and stakeholders, you can set your initiative up for long-term victory.

A large part of your growth hacking efforts will certainly go towards these two endeavors.

The Top 10 Web3 Growth Tips to Build Community

top 10 tips to build

By following these 10 growth hacking tips, you can stay ahead of the curve in 2023 and ensure that your Web 3 community is growing and your initiative is successful.

When it comes to web3 projects, there are a variety of growth hacking techniques that can be used to build trust and grow your community

Companies leveraging social media and online communities to collaborate with influencers and thought leaders have seen great uptake of their solutions.

Selecting from these strategies can help you establish credibility and reach a larger audience.

In the following list, we'll outline 10 growth hacking tips that you can use to drive adoption and growth for your web3 project.

  1. Leverage your social network, social media, and online communities
  2. Utilize social media platforms like Facebook, Twitter, Reddit, and Telegram to engage with potential users and spread awareness about your Web3 project.
  3. Use your existing social network to find ideal clients and partners. Participate in relevant online communities and forums to share updates and engage with potential users.
  4. Use Influencer Marketing and collaborate with thought leaders:
  5. Partnering with influencers and thought leaders in the Web3 space can help you reach a larger audience quickly and establish credibility for your project.
  6. Consider reaching out to these companies and individuals to see if they would be interested in collaborating.
  7. In an example from outside of Web3 - the Bored Ape Yacht Club received incredible attention after appearing on Jimmy Fallon's Tonight Show.
  8. They even become one of the leading decentralized autonomous organizations after growth hacking that interview.
  9. Host (or attend) events and meetups:
  10. Hosting events and meetups can be an effective way to connect with the Web3 community and generate buzz for your solution.
  11. Consider hosting a webinar, hackathon, or other industry events to showcase your initiative and its capabilities.
  12. Most people attend events only when they are invested in the technology or service. This means a local event could be swarming with your future clients.
  13. Utilize Content Marketing:
  14. Create informative and engaging content that showcases the value of your project and its unique features.
  15. Share these resources through your website and social media channels to attract potential users.
  16. The old web faithful is 100% relevant today for creating credibility - launch a blog!
  17. Publish content there regularly that adds value to your ideal customer to generate interest and build up your client's knowledge and engagement.
  18. Launch a newsletter to guide a user through the process of becoming a customer.
  19. Offer incentives and rewards:
  20. Consider offering incentives and rewards to users who adopt and use your Web3 project.
  21. AirDrops are excellent tools for token launches, or as an example - consider giving away some non-fungible tokens.
  22. Giveaways from companies of all sizes can draw massive attention when launched as part of an internet marketing plan.
  23. It is vital to think outside of the box. Promote the use of smart contracts to deliver rewards and grow revenue.
  24. This can be an effective way to encourage adoption in this realm of new technology and drive growth - while generating helpful data for later marketing services on your ideal clients.
  25. Optimize for search engines:
  26. Make sure your website is optimized for search engines so that it appears in the top few search results.
  27. This can legitimately help drive organic traffic to your site and increase awareness of your project.
  28. The days of filling a blog with keyword-stuffing text are gone - you need to create engaging, digestible, value-adding marketing content.
  29. Fortunately, you know what your company and team are building. Share these stories as a start!
  30. Build a strong network of partners:
  31. Building partnerships with other brands and projects can help you expand the reach of your company and drive growth for your Web 3 project.
  32. Consider reaching out to potential partner companies and exploring ways to collaborate over services or shared exchange.
  33. Listings of industry leaders or niche platforms are available on the internet. Or make a list of the top ten companies or other projects where you could deliver mutual value - then go about connecting with the leaders of those companies.
  34. Utilize referral marketing:
  35. Encourage existing users to refer friends and colleagues to your community by offering incentives or rewards for successful referrals.
  36. This has proven very valuable for many companies, especially in the early days. In e-commerce companies, when supported by good data, this has been a powerful way to drive growth and increase buzz around your services.
  37. Competitions and giveaways can also help you get going here - just make sure your data is accurate.
  38. Experiment with paid ads:
  39. CPC advertising gives you the ability to reach a targeted audience and drive traffic to your website for very little money.
  40. You can also easily test your marketing messaging and user acquisition targeting from early on.
  41. Ensure your company has a very well-defined target audience and clear value proposition so you know your marketing budget is not wasted.
  42. Focus on User Experience:
  43. Make sure your Web3 project delivers a great user experience to ensure that users continue to engage with it.
  44. Consider conducting user testing and gathering feedback to improve the user experience continuously.
  45. Bonus: Publish a Roadmap:
  46. By publishing your roadmap you create the opportunity for your potential users to research and buy into your vision from early on and remove any confusion about what it is you are trying to bring to the market.
  47. A well-maintained and interactive roadmap is one of our top tips for building trust with your new community.

Deciding what to implement

growth hacking decisions

With the above list of growth hacking ideas - you may find one of two that strike a chord - or some that you've tried without seeing results.

That's part of the growth hacking methodology. Try, tweak and try again with edits and new results. First, try choosing just some of the above and testing them to see if they deliver meaningful results.

Not all Strategies will be for You

There's a wide variety of strategies above that you can use to drive adoption and growth. From leveraging social media on Crypto Twitter or online communities to offering incentives and rewards, these growth-hacking tips can help you get your initiative in front of the right people and drive growth.

It's important to keep in mind that every launch is unique, and what works for one may not work for another. As such, it's important to experiment with different strategies and continuously gather feedback to determine what works best for you.

By implementing these tips and staying focused on delivering a great user experience, you can set your Web3 business up for success as you learn exactly how to reach your ideal customers.

Remember that during bear markets or times of economic uncertainty, there are still investors and clients who are looking for an innovation like yours.


let us do it for you

When it comes to choosing the right digital strategy for your business, it is important to consider whether you should try to Hack your way through Web3 marketing or partner with a leading agency such as Lunar Strategy.

With an experienced and trusted team in the field of Web3, we can provide all the services you need, saving you time and effort on tasks such as influencer marketing and tackling any challenges related to Web3 marketing and community management.

This will give you peace of mind knowing that your project is in the capable hands of a team who has worked with countless brands already.


In conclusion, if you want to maximize the scope of your business venture, then it might be time to partner with a strategic agency.

Wherever you stand right now - we invite you to book a no-obligation discovery call.

Simply scroll down on this page and set it up!

Tim Haldorsson
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
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