The Full Guide to Strategic Fundraising with KOLs in the Crypto Space

3 NFT projects that aced their marketing

12 min read
Aug 16, 2022

It’s been recently reported that we’ve had an increase of 100% of Ethereum-based collections in 2022.

The Ethereum blockchain now has 80,300 NFT collections, up from 15,540 a year earlier.

NFT addresses on Ethereum have also skyrocketed as the industry is getting traction, despite recent market volatility.

With the general increase, what are successful NFT projects doing to stick out and be noticed?

Learn about three NFT projects that have gone from rags to riches with the right marketing strategies and become the talk of the town.



The term ‘Dippies’ stems from “digital hippies”. And the Dippies NFT project is built around this idea.

Think of them as the modern-day hippies. They share the same values, but they reflect modern sensibilities and technological possibilities.

Their bright, vibrant, and pleasant to look at artwork makes them an attractive NFT project off the bat, however, it’s their marketing that has taken them to the next level.

Their website is as clean as a whistle and brings you on a journey across the ‘Dippieverse’ complete with background music and full-on animations. Their story captivated those who resonate with the values of a hippie and entices them to jump on board for something they believe in.

Fans can additionally show their support by purchasing their flawless merch which is sure to grab the attention of passers-by.

God hates NFTees

 God hates NFTees
 God hates NFTees

God hates NFTees is a great example of marketing executed to the tee, and surprisingly doing so by being a little unconventional when it comes to web3 marketing.

They have caught the attention of NFT enthusiasts by choosing to go against the grain and are now reaping the rewards.

You may be surprised to learn that this NFT project has paved its way through the noise without a traditional website, and instead has stuck to a simple landing page. They also do not currently have a road map and as a substitute troll their users with a simple game on their landing page.

So, what is it that made this project the success that it is today? God hates NFTees launched a genius marketing campaign in which they staged an anti-crypto protest on the streets of Manhatten, bringing their NFT collection to life. Smart, right?

This project goes to show a simple yet effective marketing stunt and choosing to be different is sometimes all it takes to break through the crowd.

Pak - merge

Pak - merge
Pak - merge 

The Merge by Pak is another example of going against the grain and standing out with originality.

It is the highest price ever paid for a single artwork by a living artist in a public sale, selling for $91 million. With its unique token mechanism called 'merge', the Merge is a dynamic on-chain NFT.

Pak has kept the marketing strategy as simple as it gets, and choosing to stay anonymous throughout the process adds a sense of curiosity to the air, making it an even more alluring project.

Sometimes simplicity is best.

Learn more about how we work with marketing services.

Tim Haldorsson
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
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