The Full Guide to Strategic Fundraising with KOLs in the Crypto Space

5 Tips To Succeed With SaaS Marketing In 2021

4 min read
Nov 30, 2020

SaaS solutions are becoming increasingly popular in many industries. This means that any new players in the competitive field are going to need to step their game up to achieve good results.

Today, we are going to give you 5 tips that you are going to find extremely useful to succeed with your SaaS Marketing in 2021.

1. Build your strategy based on SaaS solution

Your entire marketing campaign needs to be focused on the process of creating a funnel. This is going to lead prospects to find solutions to their problems with the permanent implementation of your SaaS.

The entire sales funnel should be aiming for this goal and this is going to help your potential buyers see the true value of what you have to offer.

2. Make sure your website can bring in conversions

Your website needs to have a proper landing page and a sales pitch that is going to convince people of signing up for a free trial. This is a good way to start the process of converting visitors who are going to want to keep using your Software as a Service solution.

Also, make sure that your site loads fast and that people can easily navigate to find relevant information about your SaaS. A website should be a place that contains valuable content, but it should also be optimized for seamless browsing.

3. Become an authority in your niche

Convincing people that your SaaS is a great choice is going to be extremely important for conversions. The best way to do this is to start creating engaging content that people can find to be of value. The more you do this, the easier it becomes to engage your audience and make them feel that they can trust your solution.

We also suggest that you start engaging your audience by streaming live on social media. This is a great way to get to know your potential buyers and to interact with them for a stronger relationship that strengthens customer loyalty.

4. Give your prospects more value

Creating quality content on your website is a great thing, but your prospects should be getting more than that. Create guides, instructional videos, give them superior value, and make them see that you care and you value the fact that they are interested in what you are offering.

Creating this type of content requires time, but you can always hire a freelancer to help you with this process. You could even hire someone to write a short eBook that you can later give to prospects free of charge as a token of appreciation for their interest in your SaaS solution.

5. Work on retention

Making sure that you can take the time to ensure that your existing customers are going to renew their subscription to your SaaS. The best thing about customer retention is that this is much more affordable than finding new clients.

The best thing about customer retention is that you don’t have to convince them of the value of the product. All you need to do is remind them of how much they have managed to achieve thanks to your SaaS.

Final thoughts

Being able to sell your SaaS solution can be challenging, but the biggest thing to consider is that you have to be consistent with your strategies if you want to be able to achieve the best results.

The best way to create a successful campaign is to be consistent with every single one of these tips. Just make sure that you are automating as much as possible for an optimal outcome.

Tim Haldorsson
CEO
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
COO
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
COO
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
Writer
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
Writer
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
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