The Full Guide to Strategic Fundraising with KOLs in the Crypto Space

Crypto Social Media - What you need to know

11 min read
Jan 23, 2023

Social media has become an integral part of our everyday lives, providing a platform for connecting, sharing information, and expressing ourselves. Think about how much you rely on youtube videos for news these days!

However, there have recently been increasing concerns over data privacy and ownership on different platforms. Many businesses are now turning to other platforms as an alternative form of social advertising and communicating with potential customers.

This need for alternate social media channels gave rise to crypto social media. Crypto social media is a new era of social media platform that uses blockchain technology to provide users more control over their data and privacy and the opportunity to earn cryptocurrency through user-generated content and engagement.

the rise of crypto social media

This article will explore the different types of crypto social media marketing platforms, their advantages, and their challenges. We'll also look at the future potential of these platforms and where the industry may be headed.

Whether you're involved in social media management, or a die hard crypto enthusiast, this article will provide a comprehensive understanding of crypto social media and why many platforms are worth keeping an eye on.

Types of Crypto Social Media

Crypto social media is a relatively new phenomenon, and various platforms are available for users.

Some famous examples include Steemit and Minds. Each platform offers unique features and capabilities, and it's essential to understand the differences between them to make an informed decision about which is right for you.

Centralized social media platforms like Facebook and Twitter rely on a central authority to control and manage the platform. In contrast, decentralized social media platforms use blockchain technology to give users more control over their data and privacy.

Decentralized platforms also allow users to earn cryptocurrency through content creation and engagement. With a decentralized platform, users can have the ability to own their social media data and create their strategies.

Before choosing a platform, you must consider the audience and which medium will likely have the most active users in your niche. Additionally, it's also essential to consider the social media management tools available for each platform, as these can make it easier to navigate and engage with the community.

crypto social media platform allow users to earn crypto

In summary, crypto social media is a growing industry, and there are many different channels to choose from, each offering its unique features and capabilities.

It's important to research other platforms and consider factors such as ideal audience, social media management tools, and your own strategy to select the best one for you.

Advantages of Crypto Social Media

One of the critical advantages of crypto social media is that it gives users more control over their data and privacy. On centralized social media marketing platforms like Facebook and Twitter, the company controls users' data and is often used for targeted advertising and other purposes. With crypto social media, users can own their data and control who has access to it.

Another advantage we have previously mentioned of crypto social media is the ability to earn cryptocurrency through creating content and engagement.

Many crypto social media marketing platforms use a token-based system, where users can earn tokens for creating and engaging with content. These tokens can then be traded for cryptocurrency or used to purchase goods and services within the platform.

these tokens can be traded for crypto

To make the most of these advantages, it is essential to have a solid social media strategy for your particular brand. This could include a social media marketing strategy, where you plan how to create and promote your content, and a social media strategy, where you decide which social media sites and platforms to use and how you will interact with your audience.

Additionally, it is essential to consider using social media marketing tips and tools such as social media advertising to reach a larger audience and a social media marketing plan to organize your efforts.

An excellent social media strategy and planning can help you increase your reach, engagement, and, ultimately, your earning potential on crypto social media marketing platforms.

In summary, crypto social media offers users the ability to have more control over their data and privacy, as well as the opportunity to earn cryptocurrency through content creation and engagement.

You can make the most of these advantages by having a solid social media strategy, including a social media marketing strategy and utilizing social media marketing tips.

Challenges of Crypto Social Media

While crypto social media offers many advantages, it is essential to note that it is still a relatively new and niche market.

This means it may be more difficult to find active users and communities on these platforms, especially when compared to established social media websites like Facebook and Twitter. Additionally, crypto social media may not have the same mainstream acceptance and usage level as traditional social media.

To overcome these challenges, digital marketing maneuvers and social media tools can be utilized to increase visibility and reach on crypto social media marketing platforms. This could include using social media ads, video ads, a blog post, creating engaging content, and implementing a content strategy, which can help to generate leads and increase engagement on these platforms.

Additionally, conducting a competitive analysis and utilizing marketing resources can help to improve your social media presence and reach on crypto social media marketing platforms.

It is also important to remember that most platforms, including crypto social media platforms, are constantly evolving and developing. Hence, staying current and adapting your marketing efforts is essential.

For example, the first social media site may not be your brand's best social media site. And new features like Facebook advertising and other social ads may open new possibilities to reach your ideal market.

It is also essential to make sure that of the multiple platforms available, those which are most compatible to mobile devices should be where your focus is put.

Crypto social media faces user adoption and mainstream acceptance challenges. However, it is possible to overcome these challenges and increase visibility and reach on these platforms by utilizing digital marketing and social media tools. It's important to stay current and adapt your marketing efforts as the industry evolves.

The different crypto social media platforms

As mentioned above, there are a multitude of platforms for you to choose from when wanting to explore the new crypto social media marketing platforms.

Let's take a look at those we mentioned earlier:


Steemit is a social media platform that rewards its users for creating and curating content using blockchain technology. Launched in 2016, the platform is built on the Steem blockchain and utilizes its own cryptocurrency, STEEM, to compensate users for their contributions.

Users can earn STEEM by creating posts, commenting on others' posts, and voting on content, with the amount of STEEM earned increasing with the engagement a post receives. This encourages users to produce high-quality content and engage with others on the platform.

Steemit also has a distinct system for curation rewards, where users who vote on a post before it becomes popular can earn a share of the rewards. This helps to promote good content and prevent the spread of spam or low-quality posts.

Apart from its social aspect, Steemit also offers other features such as the ability to create custom communities known as "Steem Communities" and integration with third-party apps and services. All in all, Steemit is an innovative and unique social media platform that rewards users for their contributions and promotes the creation of high-quality content.

Try Steem out here -


Minds is a social media platform that aims to provide a decentralized and open-source alternative to mainstream platforms like Facebook and Twitter. The platform, which was founded in 2011, utilizes blockchain technology to allow users to take control of their data and to monetize their content.

Minds' platform is built on the Ethereum blockchain, and it uses its own cryptocurrency, MINDS tokens, to reward users for their contributions. Users can earn tokens by creating and engaging with content, as well as by participating in the platform's governance. These tokens can be used to boost posts, to access premium features, and to support other users.

One of the key features of Minds is its emphasis on privacy and freedom of speech. The platform has a robust system of privacy controls, allowing users to control who can see their content and who can contact them. It also has a strict policy against censorship and aims to provide a platform where users can express themselves freely.

In addition to its social aspect, Minds also offers other features such as the ability to create groups and communities, live streaming, and the ability to integrate with third-party apps and services. Minds is also open-source, meaning its codebase is freely available to the public, making it a transparent and secure platform.

Overall, Minds is a decentralized social media platform that aims to give users more control over their data and to provide a platform for free expression.

Check Minds out here -


In conclusion, crypto social media is a rapidly growing industry that offers many advantages over traditional social media platforms. These advantages include greater control over data and privacy and the opportunity to earn cryptocurrency through creating and engaging with content. However, crypto social media also faces challenges in user adoption and mainstream acceptance.

The future potential of crypto social media is enormous. As more people become aware of the benefits of crypto social media, we can expect to see more users and communities on these platforms. In addition, with the constant evolution of the industry, new features and capabilities are likely to be developed, further increasing the appeal of crypto social media.

To increase brand awareness and create a personal brand on crypto social media platforms, it is essential to utilize a variety of social channels and marketing channels. This can include creating content, sharing content ideas, and posting content that aligns with your brand identity. Additionally, conducting audience demographics research and understanding the brand's prefered market can help to increase your reach and engagement.

Another critical aspect of building your brand on a social media channel is direct communication. Engage with your audience, reply to comments, and build a community around your brand.

Building a brand on different social media platforms can be a powerful way to reach a huge audience, whether Twitter or Facebook users. Branding your brand online can help you to stand out in a crowded market and connect with your target market.

To take advantage of the vast audience available on these platforms, it is essential to understand your audience and tailor your content and marketing efforts to reach them effectively. Effective social media usage starts with the correct data.

Most social media platforms have different audiences, and a good understanding of the demographics of the social platform you are using can help you to create a more effective marketing strategy and social media posts that align with your audiences desires.

For example, if your brand is wanting to focus its social media marketing efforts on a massive platform like twitter, it would be wise to understand the type of twitter users your audience are. The same applies for setting up a facebook page, knowing what the audience wants and who they are can help you to create engaging content that will drive traffic and eventually generate revenue without ad spend.

Another essential aspect to consider when using crypto social media for any small business is the age of your target audience on a social network and how that translates to achievening your business goals. Understanding the vast majority of your target audience's age group can help you create content that resonates with them and tailor your content calendar to reflect content that lands with the audience.

In summary, crypto social media is a powerful tool for any small business to increase sales, brand awareness, and revenue by maintaining a consistent presence. By understanding their target audiences age groups, creating a presence on a platform, and utilizing marketing strategies, small businesses can take advantage of the enormous audience available on crypto social media platforms.

Tim Haldorsson
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
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