The Full Guide to Strategic Fundraising with KOLs in the Crypto Space

Crypto VC Funds: A Beginners Guide To Web3 Investing In 2024

5 min read
Mar 31, 2024

Building the right product and positioning your brand at the right time in a crypto market may be subject to volatility - as is the nature of the crypto market in general. ‘Heads down building’ is always a good thing, but for many great ideas, it will only get them far enough to have one foot in the door. If you are confident in your ideas and believe them to be truly innovative, you’ll need to get your ticket to the moon ready. This is where crypto VC funds come in.

With the growing interest in digital currencies and the rise of online platforms that operate independently, there's been an increase in investment from venture capital into startups focusing on crypto. The right product can be launched through the crypto stratosphere with the right funding and guidance via these funds.

If you’ve ever wondered how to take your crypto project to the next level, we’ve got you covered. This guide takes you through the journey of venture capital in the crypto world, breaking down how it works, the different stages of investment, the impact of venture capital in the emerging Web3 space, what these funds do, and highlighting some of the leading venture capital firms making waves in 2024.

What Is A Crypto VC Fund?

A Crypto Venture Capital (VC) Fund is a specialized investment vehicle focused exclusively on crypto projects and sectors. These funds provide financing to early-stage startups building innovative technologies like digital assets, dApps, and Web3 infrastructure. Rather than diversifying across industries, crypto VC funds strategically concentrate capital on emerging companies poised to shape the future of the internet, finance, and digital communication.

In addition to funding, crypto VC firms offer critical support through industry connections, guidance on regulatory frameworks, and access to a broad network of partners to help portfolio companies accelerate growth. With their laser focus and deep expertise, crypto VC funds are uniquely positioned to identify and nurture the next generation of transformative companies in blockchain technology. Their capital and support provide the foundation for startups to develop breakthrough innovations that will underpin the decentralized web of the future.

How Does a Crypto VC Fund Help Projects In Web3?

Crypto VC funds are important to push Web3 projects from conceptual stages to full-fledged platforms. By providing capital, they enable startups to develop innovative technologies that underpin the decentralized web.

Here’s why these funds are a game-changer:

  • Acceleration - The funding enables startups to build innovative blockchain technologies and turn ideas into functional platforms.
  • Expertise - Funds offer invaluable knowledge and experience in crypto markets to help projects avoid pitfalls and optimize strategies.
  • Networks - They open access to partnerships across technology, legal, and other crucial domains to assemble the right puzzle pieces.
  • Market Insights - Funds provide guidance on navigating fast-changing crypto dynamics and meeting current and future needs.
  • Ecosystem Building - By fostering collaboration and innovation across sectors like DeFi and NFTs, funds create a supportive environment for decentralized advancements.

Together, these benefits allow crypto projects to develop groundbreaking solutions and smoothly scale up adoption on the path to mainstream viability. The hands-on support of crypto VC funds is indispensable in converting conceptual innovations into real-world impact.

In essence, Crypto VC funds are much more than investors; they're partners in innovation, enablers of growth, and builders of the future Web3 ecosystem. They provide the support structure that allows these cutting-edge projects to not just exist but thrive and redefine our digital interactions.

What Does A Crypto VC Fund Actually Do?

At its core, a crypto VC fund identifies, invests in, and nurtures startups with the potential to disrupt the traditional financial and technological landscapes through blockchain innovation. The process involves:

  • Due Diligence: Rigorous analysis of a startup's team, technology, business model, and market potential to assess its viability and growth prospects.
  • Investment: Providing capital in exchange for equity or tokens, tailored to the startup's development stage and funding requirements.
  • Mentorship and Support: Offering strategic advice, technical guidance, and operational support to navigate the challenges of the crypto market.
  • Networking: Connecting startups with industry stakeholders, potential customers, and other investors to enhance their growth and market presence.

What Are The Stages Of VC Funding?

VC funding for crypto startups typically follows a structured path divided into several stages, each corresponding to the company's maturity and funding needs:

  • Pre-Seed Funding: This is the starting point of a startup's funding journey, focusing on ideation, market research, and developing a viable product concept.
  • Seed Funding: Seed funding is the early-stage financing used to refine the business model, build a prototype, or launch a minimal viable product (MVP) to attract initial users.
  • Series A: Post-product/market fit, this stage helps startups scale by enhancing product offerings, growing the user base, and optimizing operations.
  • Series B: For well-established startups showing significant growth, Series B funding aims to expand market reach, build out the team, and possibly explore new markets.
  • Series C and Beyond: Advanced funding rounds for startups looking to scale globally, diversify product lines, or prepare for public offerings.

Top Crypto VC Fund Companies List 2024

  • Lunar Capital: Renowned for its marketing successes with over 170 crypto projects, Lunar Capital has emerged as a leader in fostering innovation and growth within the Web3 ecosystem. Lunar Capital's expertise lies in connecting startups with influential crypto thought leaders, web3 experts, and cutting edge tech networks. They manage over-the-counter investment strategies, and provide tactical go-to-market advice, ensuring the sustained success of the ecosystems they engage with.

  • Fabric Ventures: Based in London, Fabric Ventures has carved a niche in the crypto venture space by investing in groundbreaking projects like Polkadot, Chainlink, and various DeFi platforms. Their approach combines capital support with a deep understanding of blockchain's potential to reshape the digital economy, making them a pivotal player in the Web3 revolution.

  • Bitkraft Ventures: Positioned at the intersection of gaming, esports, and blockchain technology, Berlin-based Bitkraft Ventures invests in companies that leverage blockchain to innovate within the gaming industry. Their focus on projects like Immutable and Sorare highlights a vision that transcends traditional gaming, embracing the tokenization and decentralization that define the Web3 landscape.


Crypto VC funds play an important role in the evolution of web3 as we know it. They enable the dreams of visionary entrepreneurs to become the realities of tomorrow. As the crypto scene continues to mature, the collaboration between startups and VC funds will undoubtedly lead to the development of more trustworthy, efficient, and incentivized digital solutions. Add in factors such as a much more regulated market, government trust, and mass adoption - and we can already see the future of technology itself enhancing the lives of billions around the world. This is why crypto capital is an essential step for any idea to take shape in its best form.

Tim Haldorsson
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
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