Top Crypto AI Conferences To Attend In 2024
Online Shopping is growing even more than many might have expected only a year ago. Forced change of lifestyle and habits in the wake of COVID-19 has also increased online shopping.
For advertisers, it's no longer only Google Ads and Amazon that offers excellent opportunities for Advertising. This both to reach new customers and retarget previous website visitors. Facebook and Instagram have stepped as an interesting alternative for advertisers with their Dynamic Product Ads!
What are Dynamic Product Ads?
Facebook does a great job of summarizing what DPA’s are:
“Dynamic ads look similar to other ads on Facebook, Instagram, Messenger, and the Audience Network. However, instead of individually creating an ad for each of your products, you create an ad template that automatically uses images and details from your data feed for things you’d like to advertise. Dynamic ads use your Facebook pixel or SDK to show ads to people who have already shown interest in your business by taking actions you care about on your site.”
If you have an online shop with a few products it is recommended that you create the feed manually. If you have more than ten products and products that change often, there are other solutions. In this case, it is better to connect your Software solution to Facebook. Let's say you have Woocommerce, Shopify, or another solution. Then you can connect to Facebook and that way automatically import the products to the catalog. And also automatically keep the catalog updated.
Why Chose DPA or Dynamic Product Ads?
Well, the reasons could be many. The ones listed below are though the ones most often on any online shop owners wishlist:
- Personalized ads which are relevant to each prospect and customer
- The ads are easy to set up and they have a low ongoing maintenance
- The ads work with placements across a wide range of Facebook, Instagram, and Audience Network
- They have shown to be highly effective and to generate a very good ROI
- A great tool to use to check out competitors' Shopify stores is Sellercenter.io
I would say that these are more than enough reasons to give it a try!
Tim Haldorsson
CEO
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
COO
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
COO
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
Writer
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Mairead Finlay
Writer
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
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