The Full Guide to Strategic Fundraising with KOLs in the Crypto Space

How to build SaaS website that converts

6 min read
Oct 2, 2021

Without a good website, you don’t have a successful SaaS company, Because a website plays a huge role in communicating the value of your software. So no matter what your product or service offering is, the landing page of your SaaS website is most likely the customer’s first point of contact with your brand. In this article let's understand how we can build SaaS website that will convert.

Clear Your Messaging

The only way you can sell more on the website is by connecting with your user. For that first, you need a solid value proposition. I suggest you come up with the value proposition not just by assuming and putting any cool words in it, Best way to come up with a great value proposition that works is to ask, ask your existing customers what they think about your product and make it simple to understand. Easier the better.

Craft a Story

Web pages that describe the best stories convert the more. The most important thing to remember here is, In your story, you are not the hero, Users are the heroes and your product/service is the guide that helps them to achieve their goal.

To craft a good story it's really important to know more about your customers. So here is the trick, Do a little research about who is your ideal audience? What do they like and what they don't? How do they look like? What's their motivation in life? Take user interviews of your previous clients and just learn more about them. The goal of this session is to understand your audience perfectly.

When you are done with copy & strategy

Let's Understand the Design Part Now

When it comes to creating a high converting SaaS website, simplicity is actually a key element. Make it really really simple for users to understand what's going on.

Hero Section

Inside hero section a clear value proposition and clear call to action button or maybe a low transactional form is a good choice. With that use images to visualize your product benefits or any image which tells a story about your software.

Hero Section

Hero Section

If you see the top example, you can see how clear the headline and subhead are. With that, a low transaction form contains only email. Simple and clean.

If you see the image, The person is happy with the money he is making from the bitcoin. This is the best way to showcase the story benefits of your app. anyone can tell this story because it's really easy when you see the image. Choose images wisely.

Also, if you see the navigation bar in the example it's clear and easy to understand, browsing through the rest of the web page after the initial customer contact should be a seamless experience. A navigation bar helps smoothen out the user experience during the exploratory phase and allows them to go through the website and learn more about the offerings.

Consistency And Focus on Emotion

Consistency And Focus on Emotion

In the top example, You can see the image used is clearly shows how happy she is using our app, and also the box shows the bitcoins and money. Anyone can easily see this story. On the websites, people don't read they scan so make sure to make each section look a little bit stylish to attract users' eyeballs & Don't make them think Let them feel.

Show benefits of your app in simple points

Show benefits of your app in simple points

Last but not least Sprinkle testimonials on the web page multiple times (social proof is the key) showing testimonials encourage users to buy from you. Because it's a human tendency if other people liked it then maybe, I will like it too. With the testimonials use the same CTA button multiple times on the same page with different encouraging text on it.

Test More Design Less

A/B testing is a two-sample hypothesis testing in order to figure out what works the best for you. You need to constantly test what works for you and what doesn't. With A/B Testing you can also test the web pages before launching them with your previous customers, So you can monitor what they do? Where do they click? What do they like? What they don't like? Before launching your website test it with real users show them to design, prototypes. This will save a ton of time and money.

Dealing with Web Designers

Always remember the person who is designing without thinking about your ideal users are not the best designers. Not every website needs to be an award-winning design in order to achieve its goals. You don’t need to make it pop or create something cool in order to generate more leads. Hire a designer who spends time understanding your ideal customer and actually cares and researches about them.

Hope it helps!

I'm Rohit ( From SaaS Growth Design Team ), I’m sharing tips for SaaS companies on how to Turn Their Website Into A Lead-Capturing machine. If you like what you are seeing give this article a like and make sure to follow saas.growth on Instagram for more content just like this.

Tim Haldorsson
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
Your Guide to Crypto & NFT Influencer Marketing For Your Next Project
Your Guide to Crypto & NFT Influencer Marketing For Your Next Project
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With a Passion for Training - Join Our Google Ads Training Program
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What is the Best Marketing Budget for an NFT project?
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