The Full Guide to Strategic Fundraising with KOLs in the Crypto Space

How To Create A Viral Cryptocurrency Advertising Campaign In 2021?

4 min read
Feb 12, 2021

Cryptocurrency and blockchain technology is the talk of the town. Everyone from whales like PayPal and Square to small startups is using blockchain tech. In this cutthroat competition, you need a robust crypto advertising plan to advertise for crypto projects.

Moreover, factors like crypto volatility and less awareness about crypto stop people from trying new crypto projects.

What if I tell you that you can make your crypto brand go viral?

Yes, you heard that right!

This post will provide you actionable steps to effectively advertise for crypto projects and make your brand go viral. We will cover everything from social media, tools for crypto advertising, and campaign monitoring to cryptocurrency ad networks.

Let’s get started!

Advertise For Crypto Using Social Media

Social media is the hotbed of advertising. It can increase your brand exposure by over 86%. Other benefits of social media marketing include improved sales, increased traffic, more leads, getting loyal fans, and whatnot.

To leverage social media for crypto advertising, you need to establish your brand on several social media platforms –

  1. Twitter
  2. YouTube
  3. Instagram
  4. Facebook
  5. Reddit
  6. Steemit
  7. BitcoinTalk
  8. Cubhouse

Although there are several social media platforms. Each of them has a unique audience base.

Twitter is the de facto channel for getting crypto updates. YouTube is the leader in video-based content. Reddit is the best place for community discussion. Steemit is great for getting new readers. BitcoinTalk is still relevant for getting traffic. Clubhouse is the new place for hanging out on the internet.

Long story short, to win the social media game, you need to create content that suits that particular social media platform.

Which Tools Should You Use For Crypto Advertising?

Hubspot For Email Marketing

Email marketing is not dead. Instead, it is one of the best marketing channels. To be precise, for every dollar you spend on email marketing you earn $32 in revenue.

Nonetheless, to get the most out of email marketing you need to use the best tools.

Hubspot is one of the most robust email marketing tools out there.  It has tons of templates and an easy tracking system allowing you to measure metrics like CTRs, etc. Interestingly, it comes with a CRM tool that helps you organize your emails. With paid plans, you can even set follow up emails automatically.

Thanks to all these features, Hubspot is the preferred email marketing tool for crypto advertising.

Ahrefs For Search Engine Optimization (SEO)

SEO is the lifeblood of content marketing. If you wish to level up your SEO game and bring traffic to your website, Ahrefs should be your go-to SEO tool.

Ahrefs helps you identify keywords in your niche and build content around it. This way, your content ranks higher and brings more visitors to your website.

Canva For Graphic Design

If you wish to create quality graphics to advertise for crypto, Canva is for you.

Canva allows you to create quality graphics within minutes. It has thousands of free templates and tools to create a well-designed graphic. Most importantly, it has a freemium model, there are both free and paid versions.

Top 5 Crypto Advertising Methods You Should Focusing On In 2021

Influencer marketing

In a survey, around 63% of marketers agreed to increase their influencer marketing budget. Why? Because with influencer marketing you get to place your products among the influencer’s loyal audience base.

Ask yourself. If your favorite youtuber recommends a product would you try that product or not? Most likely yes, right? That’s the power of influencer marketing.

Let’s talk numbers. For every dollar you spend on influencer marketing chances are you will get $6.50 in return. Isn’t it a good deal?

Talking about platforms, Twitter, YouTube, and Instagram are the most popular channels for you to promote your crypto product via influencers.

Email marketing

Many might think who would open their cluttered email inboxes to read my crypto ad emails. Well, think again! Email marketing is not dead, Instead, it is one the most popular ad channels. Email marketing gives you $32 in revenue for every dollar spent.

The key to email marketing is not to hard sell. You need to provide value and soft sell your product. Your audience will try your product only if they trust you. And for them to trust you need to provide value.

Search Engine Optimization (SEO)

Content marketing brings organic traffic on your website. For this to happen, you need to optimize your website for SEO.

Essentially, you need to include keywords that your potential audience is searching for, make your content easy to read, provide value to your audience to get shares, build authority to get backlinks, etc.

You can use tools like Ahrefs, SEMRush, and Google Keyword Planner to find keywords in your niche.

Banner ads

Banner ads are an effective way to place your brand in front of a large audience. However, due to annoying pop-ups, many people nowadays use ad-blockers making it hard for advertisers to use banner ads.

Nonetheless, you can use Brave browser to place banner ads. For those of you who don’t know, Brave is a blockchain-based privacy-focused browser where users voluntarily choose to see or block ads. As many users opt-in to see ads to earn cryptocurrency, your banner ad will get maximum attention on Brave.


Podcasts are becoming more popular than ever. In the U.S. alone 76 million i.e 23 percent of the population listen to podcasts regularly. With such a wide audience base, podcasts are an emerging channel for advertisers.

You can bring audience through podcast using three ways –

  1. You can create your podcast and build authority overtime
  2. Sponsor popular podcasts
  3. Give interviews on other podcasts

Everything You Need To Know About Crypto Advertising Networks (400)

The Problems Of Crypto Advertising On Google And Facebook

Social media whales like Google and Facebook either have a blanket ban on some crypto advertising or else have enforced unreasonable conditions.

Here’s why crypto advertising on Google or Facebook is a big no –

  • Crypto ad campaigns have to go through strict scrutiny requiring a longer review period
  • You are required to share a lot of personal information such as KYC and other details
  • There are restrictions on the payment methods you can employ
  • Limited type of websites/channels you can advertise on
  • Little to no targeting for crypto audience

You might wonder – if not Google or Facebook, then which ad channel should I use?

Enter crypto advertising networks!

Crypto ad networks are advertising platforms that connect crypto advertisers and publishers and help run cryptocurrency marketing campaigns. You can think of crypto advertising networks as the Google Adsense of the cryptocurrency world. Technically, these crypto ad networks have hundreds of crypto websites in their networks where they place your ads.

The Benefits Of Crypto Advertising Networks

There are several benefits of using a crypto ad networks –

  • Crypto ad networks only connect crypto advertisers and publishers
  • You get to target people interested in crypto
  • You get several advertising options such as banner ads, press releases, pop-ups, etc
  • Easy tracking and monitoring of your ad campaign
  • Crypto ad channels do not require more of your personal information
  • You get quicker campaign approvals
  • They offer pre-designed ad banners as well as customer ad banner feature
  • You can integrate cryptocurrency payment methods unlike Google or Facebook
  • Crypto advertising networks have dedicated customer support

Advertise For Crypto Projects With Top Crypto Ad Networks In 2021

There are several crypto ad networks out there. After researching for hours, we have compiled a list of the best crypto advertising networks to choose from –

  2. AdDragon
  3. CoinZilla
  4. AdEx Network
  5. Coinverti

Let’s discuss our top picks – and AdDragon gets over 1 billion impressions and 20 million new visitors each month. As of now, there are over 5,000 crypto-based websites on BitMedia. These websites run over 20,000 ads. Why is BitMedia so popular? Because they offer several ad targeting options such as geo, device, timing, and frequency. Plus, they provide both pricing models – CPM and CPC.

Talking about AdDragon, it is the world’s first decentralized advertising website. Here sellers create their online stores and sell services like sponsored posts, press releases, banner ads, etc. Advertisers search through these listings and choose the services that suit their needs. With AdDragon sellers geet instant payouts, automatic crypto payments, price control over your listings, and much more.

Things To Keep In Mind While Using Crypto Advertising Networks?

Place Your Ads Effectively

If you place your ads poorly it might kill your ad campaign. You should know your audience well. Based on that, target your ads to a specific group of people. Next, you should carefully choose the type of ad placement. There are static banner ads such as PNG or JPG formats and dynamic banners such as GIF or HTML5 ads. You can also choose from in-app advertising and pop-ups.

Keep A Close Eye On Your Ad Campaign

When choosing a crypto ad network look for the best campaign tracking systems. The ad network should offer campaign reports using attributes like date, country, browser website zone, operating system, conversions, etc. Ad networks like CoinZilla offer an API for tracking your ad campaign. With CoinZilla, you can also track your registrations and sales.

Manage Your Budget

Advertising can drain your bankroll if you don’t keep an eye on your budget. Crypto ad networks typically have CPM and CPC pricing models. This implies, be it clicks or impressions, you can spend your advertising budget based on your goal. Moreover, some ad networks allow you to set a daily ad budget or schedule your ads to run on specific days/hours.

How To Measure The Success Of Your Crypto Ad Campaign?

Other than crypto advertising network’s native ad performance indicators, you should also use Google Analytics and UTMs for monitoring your marketing campaign.

Google Analytics is a free tool that helps you analyze your site’s traffic, see where your traffic is coming from, and who are your visitors. In short, Google Analytics provides everything you need to measure your site traffic.

Urchin Tracking Module or UTM is a code snippet at the end of your URL that tracks the performance of your campaigns. UTMs allows you to track links across the internet.

Essentially, it adds more life to your Google Analytics. With Google Analytics you can see who is visiting your site. With UTM, you will know whether or not that visitor clicked on the ad banner you placed on your website.

Creating UTMs is simple, go to a URL builder, add your website URL, campaign source, campaign medium, and campaign name among other details and generate your UTM.

In A Nutshell

Here’s a quick glance at what you learnt in this blog –

  1. Publish content on social media that is relevant for that particular platform
  2. Select the best tools. Use Hubspot for email marketing, Ahrefs for SEO, and Canva for graphic design.
  3. Focus on email marketing, banner ads, podcasts, influencer marketing, and SEO.
  4. Choose the crypto ad network that fits your needs., AdDragon, CoinZilla, AdExNetwork, and Converti are some popular crypto ad networks.
  5. Place your ads effectively using a crypto ad network, keep track of your ad campaign, and manage your budget.
  6. Use Google Analytics and UTMs to monitor your crypto ad campaign

All these insights will help you make your crypto ad viral!

What’s the most difficult part of crypto advertising according to you? Tell us in the comments and we will try to solve it for you.

Tim Haldorsson
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
Your Guide to Crypto & NFT Influencer Marketing For Your Next Project
Your Guide to Crypto & NFT Influencer Marketing For Your Next Project
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With a Passion for Training - Join Our Google Ads Training Program
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