The Full Guide to Strategic Fundraising with KOLs in the Crypto Space

Top 10 Biggest Influencers on YouTube & Twitter Dominating The World of NFTs in 2021

12 min read
Nov 21, 2021

Digital art has become increasingly popular and has seen a massive popularity explosion over the last year. NFTs are popping up left right and center and are playing a key role in the recent craze. NFTs are not just seen as digital art, but rather as a status symbol to many.

NFTs are opening all kinds of new and exciting creations and are putting lots of new and upcoming artists on the map. Many industries have started to get on board with the trend such as music, fashion, branding, and gaming. Many of which are now recognizing the ownership of NFTs.

What Is An NFT Anyway?

NFT stands for non-fungible token. An NFT is a unique asset that cannot be replaced by something else. It is verified, recognized, and stored using the increasingly popular blockchain technology. An NFT  includes everything from an in-game item to, website domain, and music.

However, in the last year, the peculiar world of NFTs has seen a rise in the trend of owning digital artwork. Many people are flocking to sites like and to buy their very own pieces of digital artwork ranging in value and rarity.

How Is Social Media Influencing The World Of NFTs?

Social media has helped rocket NFTs popularity with many people talking about them and showing off their purchases of rare digital art. Much of the engagement around NFTs on social media happens on Twitter and YouTube. The two platforms have an ever-growing community of ‘NFT Influencers’.

All of which is helping to put NFTs on the map, which many digital artists have been very thankful for as this has started many of their careers thanks to the notice they are getting on some of their work. This article will look at the top 10 NFT influencers across YouTube and Twitter.

Giancarlo buys tokens

YouTube: 42.3k Twitter:13.8k

Giancarlo is active across Twitter and YouTube. He delivers engaging, unique content which focuses on being highly informative and providing his audience with an NFT education. He covers things like how to carry out relative research and how you can avoid NFT scams.

Mark Cuban aka @mcuban

Twitter: 8.5M

Everybody's favorite billionaire and entrepreneur, Mark Cuban. He is known as being somewhat of a media guru and has now started heavily backing and investing in many NFTs. Mark Cuban has a massive reach, over 8.5M followers which have allowed him to easily cast his influence into the NFT space.

Read more about Top Metaverse Marketing agencies to help you with influencer marketing


Twitter: 119.4k

Punk6529 is both an NFT collector and investor and even owns probably one of the most lucrative NFT collections around. He is engaging and his audience can find informative and useful insights around the world of NFTs. Punk6529 provides lots of useful information around blue-chip potential.

Tony JRNY aka @JRNYcrypto

YouTube: 577k Twitter:486k

Tony JRNY is the creator and founder of JRNY crypto. Tony writes on a range of different crypto-related subjects such as finance, the blockchain, altcoins, Bitcoin, and FinTech. You can find lots of crypto-related information and news on his profile.

The Bitcoin Express aka @TheBitcoinExpress

YouTube: 110k Twitter: 9k

The Bitcoin Express started out by providing educational, informative content around NFTs and crypto back in 2019 on YouTube. He was among some of the very first influencers who were talking on the subject of artists being able to sell their music using NFTs. You can find a range of content on his channel including news, reviews and analysis.

EllioDAO aka @elliotrades

YouTube: 505k Twitter:374.4k

EllioDAO is not just an NFT influencer. He is also a project founder and an incredibly knowledgeable crypto YouTuber. EllioDAO has been able to drive many NFT trends within the NFT space. He openly supports many other budding artists and want to be NFT players and encourages them to get into the market.

Murat Pak aka @muratpak

Twitter: 256.2k

Murat Pak is ranked as the second highest-selling digital artist. Making him one of the biggest NFT artists on Twitter. It is even said that he inspired the current best NFT artists to get into the NFT space, Beeple. You can find lots of updates about his involvement with NFT projects on his account.

RyandCrypto aka @ryandcrypto

YouTube: 16.7k Twitter: 5.5k

Ryan helps to promote NFT projects which he thinks will be a worthwhile investment to his small but growing community. He provides his audience with detailed analyses which have been highly accurate in recent NFT sales. His audience can then use the information provided by Ryan to make their own educated decisions when considering getting involved with different NFT projects.

Bret Malinowski aka @thebrettway

YouTube: 19.5k Twitter: 11.8k

Brett is not only an NFT influencer, but he is also an NFT project founder. He shares high-quality information as well as detailed analysis of projects. Brett is also great at recommending some cool projects to get involved with.

Keith ‘NFT Kid’ Berry aka @kokid951

Twitter: 47.5k

Kieth, or as he likes to be known as, 'NFT kid' is an active, informative NFT twitter rising celeb. He enjoys starting engaging and detailed conversations with his audience and likes to get down to all the technicalities. You can also find him promoting upcoming NFT projects.

Download our free full guide for Crypto & NFT marketing
Download our free full guide for Crypto & NFT marketing
Tim Haldorsson
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
Your Guide to Crypto & NFT Influencer Marketing For Your Next Project
Your Guide to Crypto & NFT Influencer Marketing For Your Next Project
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What is the Best Marketing Budget for an NFT project?
What is the Best Marketing Budget for an NFT project?
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