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45 Days
Timeline
about:

Polkadot is set to empower a fully decentralized web where you, the user, are in charge. Designed to bridge the gap between private, consortium chains, and public, permissionless networks, along with oracles and yet-to-be-developed tech, Polkadot is paving the way for an internet era where independent blockchains can share information and transactions seamlessly and securely through the Polkadot relay chain.

scope of work:

Strategy

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Influencer Marketing

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What
We Did
Challenge
01.
Polkadot approached us after their in-house marketing efforts weren’t hitting the mark. They were losing ground to competitors like Solana and reached out to Lunar Strategy to help them regain their position among the top 5 in the ecosystem.
Campaign Details
02.
To address this challenge, our team developed a comprehensive marketing strategy focused on leveraging the current market trends. We collaborated with high-profile influencers such as Crypto Ash, Satoshi Stacker, Boxmining, and others, to spread the word and build momentum.
Key Result
03.
DNA