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12 Best SaaS WordPress Themes To Convert Leads To Customers In 2021

12 Best SaaS WordPress Themes To Convert Leads To Customers In 2021

Lead conversion is an essential goal for any business. Be it converting site visitors into members, increasing their email subscription list, or converting members into paying customers, it’s all about getting more business.

A well-designed website is all you need to convert leads to customers. And WordPress themes will help you achieve just that!

While most WordPress themes have built-in email subscription options, contact forms, and other lead conversion features, some themes are specifically designed for SaaS businesses to get more customers.

In this article, we will look at 12 SaaS WordPress themes that will help you boost your sales.

Let’s dive in!

8 Things To Consider While Selecting A WordPress Theme (100)

Before we discuss the best-ranking SaaS WordPress themes, let’s first find out how to choose a WordPress theme in the first place.

Here’s what to consider while selecting a theme for your SaaS business –

  1. Pick a lightweight theme that has high performance and fast page loading speed.
  1. The theme should be fully customizable. This way, you can adapt the theme to match your style.
  1. Make sure you are not limited to a particular theme’s functionality. Your theme should be compatible with third-party plugins.
  1. Ensure your WordPress theme is responsive.

Essentially, being responsive means that your website automatically adapts to the user’s device. This way, whether someone visits your website using a laptop, tablet, or smartphone, they will have a good user experience.

  1. Check developer’s support policy. Most premium themes offer 6-12 months of support and updates with an option to renew support services.
  1. Read reviews before you choose a theme.
  1. Check the ‘Last Updated’ section. WordPress keeps pushing new updates. Make sure your theme is up to date.
  1. Don’t get into the free vs. premium theme debate. Both are better. It’s just that, whichever you choose should match your requirements.

Now that you know how to pick a WordPress theme for your SaaS website, let’s dive into some of the best SaaS WordPress themes for 2021.

12 Best SaaS WordPress Themes Of 2021

Stratus – App and SaaS Company Theme

Stratus is a premium SaaS WordPress theme that focuses on lead generation and product showcasing. In short, it is amongst the best fit for your SaaS business.

Key Features –

  • Used by over 7000 users.
  • No need for backend editing as it has Live Drag and Drop Builder.
  • Supports Elementor page builder.
  • Over 40 widgets, more than 1000 icons, 30+ modular templates, and unlimited design options.
  • More than 230 layout blocks.
  • Responsive design.
  • WooCommerce support.
  • Excellent customer support.
  • Touch-optimized sliders.

Spyro – Multipurpose SaaS Theme

Spyro is a comparatively new WordPress theme that boosts your marketing goals and generates high conversion rates by promoting your services on several social media channels.

Key features –

  • 10+ prebuilt professional SaaS demos and over 100 layouts, blocks, and pages.
  • One-click demo import feature. Like a demo? You are a click away to view how your content would look in that theme.
  • Features like targeted advertising, social media optimization, in-depth analysis, organic link building, content marketing, and much more.
  • Multi-window theme
  • FAQs, pricing tables, testimonials, customer review section, CTA on the


  • General Data Protection Regulation (GDPR) compliant.
  • WordPress Multilingual Plugin (WMPL) and Polylang support.
  • Compatible with WordPress plugins.
  • 24/7 customer support.

Exponent – Responsive SaaS Theme

Exponent is a premium theme that allows you to create high-performance business websites. The best is that this theme is battle-tested on over a thousand live websites. Plus, Exponent’s team is trusted by over 30000 customers.

If you are looking for a theme with minimal and professional design with high responsiveness, Exponent should be your go-to.

Key features –

  • 26 premium and modern demos.
  • Over 200-page layouts.
  • Highly customizable with Drag and Drop using Visual Composer.
  • It has everything you need for your SaaS business – homepage to show all your products, testimonials, pricing tables, customer review section, and CTA.
  • One-click demo import.
  • Professional blogs, portfolios, galleries, and carousels.
  • GDPR compliant.
  • Excellent customer support.
  • Typography controls.

OnePage – Landing Page Theme

OnePage helps you create high-converting homepages. As the name suggests, it displays all your content on a single page while providing all the benefits of a website. You can purchase the OnePage theme from MyThemeShop.

Key Features –

  • Responsive and fully customizable.
  • It has a drag-and-drop builder and power theme options panel. Thanks to this, a complete beginner can design a great landing page.
  • Unlimited color options, font icons, parallax scrolling, and pricing tables.
  • Custom post type for portfolios, a counter, and services section with built-in slider.

Innovio – Customizable Landing Page Theme

Innovio theme is known for its contemporary design and plenty of catchy graphic elements. So, if you are looking for a bold and modern-looking design with top-notch features, Innovio should be your go-to.  

Key Features –

  • Over 10 homepages. There are dedicated pages for SEO and digital marketing.
  • SEO optimized. Innovio supports the Yoast SEO plugin and the All in One SEO Pack.
  • Smooth transitions and animations while maintaining high-page loading speed. This seems a perfect recipe for a great user experience.
  • Supports social share functionality including Twitter and Instagram widgets.
  • Back to the top button.
  • Shop cart widget.
  • Several infographic shortcodes.

Apzo –  Software Apps And SaaS Products Theme

Apzo has a rich library of website demos, making it a good choice for a range of SaaS products. Be it apps or websites, it has layouts for everything.

Key features –

  • Apzo has 9 homepages, 9 gallery layouts, 12 portfolio layouts, 15 blog layouts, and 19 header layouts.  
  • Fluid layout and unlimited sidebars.
  • SEO optimized.
  • Built-in page builder.
  • WordPress Multilingual Plugin (WMPL) support.
  • You can easily change colors or header styles or create your color palette.
  • One-click demo import functionality.
  • With Apzo, you get Light Gallery and Revolution Slider plugins for free.

Xamin – Data Science And Analytics Theme

Xamin has a modern and clutter-free design with attractive graphics. Most importantly, it provides you with an analytics dashboard to give you detailed insights into your website’s performance. This feature is hard to find in free WordPress themes. Guess what? Xamin offers the analytics dashboard for free.

Key features –

  • Fully responsive.
  • 22 professionally-designed homepage layouts with multiple menu styles.
  • Retina-ready website. This implies images will look as vivid as they would in print.
  • Marvy Pro addon for Elementor that allows you to create amazing background animations.
  • Supports Elementor and WPBakery page builder. Thanks to this, you can easily customize the theme as per your requirements.  
  • Sticky navigation.
  • One-click demo import feature.

SaasMax – Multipurpose Startup Theme

SaasMax is built to drive conversions. All templates, be it the homepage or landing page layouts, are built for this purpose.

Key features –

  • All conversion-focused elements – CTA buttons, testimonial sliders, pricing tables, and much more.
  • Templates for about, contact, and news section.
  • Themes are built using the Elementor page builder plugin.
  • You can edit the display settings while also selecting from four header layouts.
  • Beautiful animation effects

Softwerk – Software And SaaS Startup Theme

Softwerk is best suited for tech companies. This theme has a rich collection of landing pages, and elements like clients, counters, pricing tables, shortcodes, and counters, among others. Most importantly, Softwerk is social-media friendly with plenty of icons to choose from.

Key Features –

  • Large collection of pre-designed pages with 7 font icon sets.
  • Mikado search functionality.
  • Scroll animations and modern design elements.
  • Includes WPBakery plugin for free.
  • Drag-and-drop page builder.
  • Parallax support.
  • Top reviews shortcode.

Techland – SaaS Startup Theme

Techland theme gets your SaaS website ready in no time. With Techland, you can set up a full-fledged website without any coding or technical know-how.

Key Features –

  • Fully responsive modern design.
  • SEO optimized.
  • Retina ready.
  • Over 40 prebuilt shortcodes.
  • Built with WPBakery page builder.
  • Fully customizable.
  • One-click import.
  • Over 40 one-click blocks.
  • WPML compatible.
  • Supports Onepage and Multipage theme layouts.
  • Come with CSS3 Animate Library.  

TechLink – Technology And IT Solutions Theme

TechLink is packed with powerful performance and urban design. It has 12 stunning homepages, blog and shop layouts, and infographics to create an amazing SaaS website.

Key Features –

  • Full responsive design.
  • Retina ready.
  • Fullscreen showcase.
  • Interactive elements to boost engagement.
  • One-click demo import.
  • Premium images.
  • Supports Elementor page builder.
  • Excellent customer support.

Saasico – Multipurpose Startup Agency Theme

Saasico is a niche-specific theme that has everything you need to create a SaaS website.

Key Features –

  • Fully responsive.
  • 12+ homepage layouts, 10+ menu styles, and 200+ line icons.
  • Rich color palette.
  • Attractive graphic elements.
  • Trendy design.
  • Unyson framework.
  • It is built with Elementor’s popular drag-and-drop page builder.
  • Large collection of Elementor widgets.
  • Sassico has Metform that allows you to create well-designed contact forms.
  • Parallax sections.

Wrapping Up

If you are looking to create a SaaS website that keeps your visitors hooked and drives more conversions, the above-listed WordPress themes will do just that!

Most importantly, you don’t need to write a single line of code. It’s all drag-and-drop. Plus, there are distinct plugins for several functionalities.

Before you go, don’t forget to comment down your favorite SaaS theme from this article.

Thanks from daCode team for this article, check them out at their website.

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12 Best SaaS WordPress Themes To Convert Leads To Customers In 2021
Tim Haldorsson
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.

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