Top 10 Crypto PR Agencies in 2026

TL;DR:

• The top crypto PR agencies in 2026 are Lunar Strategy, Wachsman, MarketAcross, Luna PR, Melrose PR, Coinbound, Transform Group, Cryptic, Outset PR and FINPR. Each one sells media relations to crypto projects: getting journalists to write about you, which is called earned coverage.
• The catch is that "crypto PR" covers two different products. Some agencies earn stories; others sell sponsored articles and press-release distribution, and AI tools treat the two very differently: press releases make up just 1.1% of the links they cite.
• So compare agencies on named crypto clients, whether PR is their core product and how they price: a results-based retainer, a custom quote or fixed packages with guaranteed placements.
• Proof is checkable. Lunar's PR, content and KOL work for Crypto AI: Con produced more than 2 million PR views in three months, and the Cardano campaign produced 12 articles and 120,540 estimated views.
• Before you sign, ask each agency for links to three recent editorial placements and match the shortlist to your project type with the table below.

Choosing a crypto PR agency is a bet on someone else's relationships with journalists, and those journalists are hard to reach. In Muck Rack's State of Journalism 2026, a survey of 897 journalists, 54% said they seldom or never respond to PR pitches (Muck Rack). An agency that can't get past that wall ends up selling you paid placements instead, often without saying so.

That's why this list shows its working. Every agency, Lunar Strategy included, gets the same fields, checked on its own site and on Clutch, the B2B review platform, on October 19, 2026. Competitors are named but not linked. It's for crypto founders and marketing leads about to hire, who will leave with a shortlist and the questions that separate earned coverage from paid.

Talk to Lunar's PR team →

Ten agencies, compared on data you can check

Lunar Strategy, Wachsman, MarketAcross, Luna PR, Melrose PR, Coinbound, Transform Group, Cryptic, Outset PR and FINPR are the top crypto PR agencies in 2026. They differ on three things: how central PR is to what they sell, how recent their named crypto clients are, and whether their price buys earned stories or paid distribution.

Clutch ratings help less than they seem to. Four of these agencies have no reviews there at all, and the ones that do sit at 4.9 or 5.0, so the review count and the minimum project say more. Here is the neutral data for all 10:

PR proof beats logo walls, so that's what we ranked

A logo wall shows who once paid an agency, not what it achieved. So the order weighs four things: whether media relations is the agency's core product, named crypto clients it claims on its own site (and how recent they are), how openly it separates earned coverage from paid placements, and an independent record such as Clutch reviews or press coverage. Lunar Strategy is our agency and sits first; the other nine are ranked on the same points.

Four skills separate a crypto PR agency from a generalist firm with a "Web3" page:

• Beat knowledge: knowing which reporter covers DeFi, which covers exchanges and which covers regulation, and pitching each a story that fits.
• Technical fluency: explaining token design, audits or on-chain data correctly, because a pitch with one wrong claim is finished.
• Speed: crypto news runs around the clock, and an exploit or a regulatory headline needs an answer within hours.
• Honest labeling: keeping sponsored content labeled as such. CoinDesk, for one, says sponsored content is never written by its journalists (CoinDesk).

1. Lunar Strategy

At Lunar, PR runs in the same team as KOL campaigns, content and community, so the story that reaches journalists is the same one holders see on X when a launch or listing lands.

• Best for: projects with a milestone ahead (a token launch, a listing, a raise) that want PR, KOLs and content on one timeline.
• Background: founded in 2019 and based in Lisbon, Lunar has worked with more than 300 crypto projects. Its PR team is led by Jinia Shawdagor, Head of PR.
• PR services: story angles and messaging, content written for editors, and outreach to top-tier crypto and tech publications, from TGE announcements to founder features. Every campaign runs in four stages: onboarding, story development, the campaign going live and a full report on placements, traffic and sentiment.
• Named results: for Crypto AI: Con, content, PR outreach and KOL partnerships over three months produced more than 2 million PR views. For Cardano, PR articles on its use cases and DeFi initiatives, amplified by KOLs, produced 12 articles and 120,540 estimated views. For Solv Protocol, a TGE campaign combining PR and KOLs took Solv into Kaito's top 10 pre-TGE arena with 9.3% mind-share (Lunar Strategy, 2024-2025).
• Pricing: the budget options on Lunar's enquiry form start at $15,000-$25,000, and each campaign is scoped to its milestone. Clutch lists a $10,000+ minimum project.
• Clutch: 4.9 from 23 reviews.
• Worth knowing: the best fit is a team whose coverage has to line up with a date, since PR, KOLs and content are planned together around it.

See the full scope on our crypto PR service page.

The other nine: different strengths, same fields

Each profile uses the agency's own site and its Clutch profile, both checked on October 19, 2026. Clients are the ones each agency names publicly, prices appear only where published, and the "Worth knowing" line is the question we'd ask that agency on a first call. We also considered AP Collective, CCGroup, PRLab, Salient PR, KCD PR, LuvKaizen, Crowdcreate and OBA PR, and left them out because PR isn't their core product or we found no named crypto client on their own site.

2. Wachsman

• Best for: established protocols and companies close to traditional finance that need crisis, investor and deal communications from a large firm.
• Founded: 2015, by David Wachsman; offices in New York, Los Angeles, Miami, Washington DC, Dublin, London, Geneva and Singapore.
• PR services: strategic communications, crisis and issues management, investor relations, transaction communications, CEO advisory, events and speaking.
• Named crypto clients: Ripple, Parity, Cardano and Chainalysis appear on its crypto PR page.
• Pricing: not published.
• Clutch: no reviews yet; 50-249 employees.
• Worth knowing: in a firm this size, ask which senior person will run your account week to week.

3. MarketAcross

• Best for: projects that want to pay for coverage delivered rather than a monthly fee.
• Founded: 2012 (its About page says "since we started in 2012"); Clutch lists Tel Aviv.
• PR services: tier-1 placements, interviews, op-eds and commentary, press releases, plus advisory, SEO, events and amplification through KOLs, Reddit and podcasts.
• Named crypto clients: case studies for Avalanche, Polygon, Ankr, Space and Time and Somnia.
• Pricing: a "results based retainer" in which clients pay for media coverage rather than representation; no figures published.
• Clutch: 5.0 from 9 reviews; $10,000+ minimum.
• Worth knowing: ask how a "result" is defined in the contract, and which placements count as earned rather than sponsored.

4. Luna PR

• Best for: projects targeting the Middle East, with London and New York coverage alongside.
• Founded: working with clients since 2017; headquartered in Dubai, with offices in London and New York.
• PR services: communications strategy, narrative, media placements, press release distribution and reputation management, plus social, influencers and events.
• Named crypto clients: testimonials from Huobi, Ripple MENA, Cardano, The Sandbox, Bitpanda and the DFINITY Foundation.
• Pricing: not published.
• Clutch: no reviews yet; 50-249 employees.
• Worth knowing: its parent company runs Cointelegraph's Middle East and North Africa edition (Cointelegraph), so ask how coverage in that outlet is labeled.

5. Melrose PR

• Best for: institutional and Bitcoin infrastructure firms (custody, funds, infrastructure) that want executive thought leadership in business press.
• Founded: crypto-focused since 2016; based in Santa Monica, California.
• PR services: narrative, executive thought leadership, press relations, content and "AI visibility," building a media record that AI answers draw on. It also runs the Proof-of-PR podcast.
• Named crypto clients: its "Clients & Partners" list includes Avalanche, BitGo, Chainlink, Pantera Capital and Blockdaemon.
• Pricing: not published; Clutch lists a $10,000+ minimum.
• Clutch: no reviews yet.
• Worth knowing: the site lists clients and partners together, so ask which names were PR clients and when.

6. Coinbound

• Best for: consumer-facing crypto brands that want PR and influencer campaigns from one team.
• Founded: 2018, New York.
• PR services: earned media in crypto and mainstream outlets, alongside an influencer network, community, social, SEO and paid ads.
• Named crypto clients: MetaMask, Sui, Polymarket, OKX, Immutable and Nexo.
• Pricing: custom quotes only, written by the strategist who would run the work.
• Clutch: 5.0 from 14 reviews; $10,000+ minimum.
• Worth knowing: PR is one service among many, so ask who on the team works only on media relations.

7. Transform Group

• Best for: token launches that want PR combined with speaking slots and events.
• Founded: 2013; headquartered in San Juan, Puerto Rico, with offices in Las Vegas, Los Angeles, Miami, Paris and Dublin.
• PR services: media relations, podcast placement and thought leadership, plus social outreach, business development and an events arm for speaker placements and sponsorships.
• Named crypto clients: Ethereum, Kraken, Tether and Core DAO.
• Pricing: not published.
• Clutch: no profile found.
• Worth knowing: most of its headline clients date from the 2014-2018 token-sale era, so ask for two from the last year.

8. Cryptic

• Best for: exchanges and token launches that want PR and KOL distribution with a base in the Gulf.
• Founded: 2020, Dubai; offices in London, Amsterdam and Riyadh.
• PR services: a "Paid & Earned Media" service, PR strategy, KOL networks, token launch support, founder brand building and SEO.
• Named crypto clients: Binance, Bybit, Algorand, OKX and Polymarket.
• Pricing: no packages; scoped per engagement. Clutch lists a $10,000+ minimum.
• Clutch: 5.0 from 40 reviews.
• Worth knowing: paid and earned media are sold as one service, so ask which placements in a sample report were sponsored.

9. Outset PR

• Best for: early-stage and mid-size projects that want a PR-only agency on a smaller budget.
• Founded: 2022, per Clutch.
• PR services: crypto and Web3 media outreach, content, influencer marketing, personal branding and crisis and reputation management, with outlet selection based on which media get republished.
• Named crypto clients: testimonials from Step App, StealthEX, Cryptopay and Choise.ai; Clutch also lists ChangeNOW and Dash.
• Pricing: not published; Clutch lists a $5,000+ minimum.
• Clutch: 5.0 from 4 reviews.
• Worth knowing: with only four reviews, ask for two client references you can call.

10. FINPR

• Best for: small projects that need press-release distribution at a known, fixed price.
• Founded: active since 2017; based in Dubai.
• PR services: crypto press releases, editorial publications and copywriting, plus influencer, ads, community and exchange listing support.
• Named crypto clients: Gate.io, Klaytn, Ocean Protocol, Polkadex, AscendEX and Seedify.
• Pricing: the only agency here with published prices: packages from $890 to $15,590, and single press releases from $390.
• Clutch: no profile found.
• Worth knowing: its packages sell "guaranteed" placements and sponsored articles, which is paid distribution, not earned coverage. That can be the right tool for an announcement, as long as you buy it knowing what it is.

Earned or paid: the line that splits this list

Most of these agencies quote after a call, so price is harder to compare than service. What you can compare is the pricing model, because it tells you what you are buying. Three models show up on this list:

• Custom retainer or campaign fee (Lunar Strategy, Wachsman, Coinbound, Cryptic, Luna PR, Melrose PR): you pay for the team's time and relationships, and coverage depends on your news. Clutch minimums on this list run from $5,000+ to $10,000+.
• Results-based retainer (MarketAcross): you pay for coverage delivered. Ask how "coverage" is defined, since a sponsored article is also a placement.
• Fixed packages (FINPR): you pay a set price for releases and placements, usually guaranteed because they are paid.

The difference matters beyond the invoice. AI tools draw heavily on journalism: Muck Rack's analysis of more than 25 million links cited by ChatGPT, Claude and Gemini in May 2026 found about 27% pointed to journalism and 0.3% to paid or advertorial content (Muck Rack). Paid distribution puts an announcement on the record; earned coverage is what readers, investors and AI answers treat as proof.

Your project type decides the shortlist

A token launch needs coverage timed before the date, an institutional firm needs business press and an executive voice, and an exchange needs reach in the regions it serves. So start from your project type, then shortlist two or three agencies whose clients look like you:

Three questions show whether coverage will be earned

Pitches sound alike because every agency on this list promises tier-1 media. The same three questions, asked of everyone on your shortlist, make the replies comparable, and a specialist answers with names, dates and links:

• Can you send links to your last three editorial placements for crypto clients? Each should carry a reporter's byline and no "sponsored" or "press release" label.
• Which reporters at my five target outlets have you placed stories with this year? Named relationships are the product you are paying for.
• What in your proposal is paid, and how is it labeled? Any agency that sells guaranteed coverage is selling placements the outlet was paid for.

Our guide to what a crypto PR agency does and how to vet one covers the full placement test, the in-house alternative and what a good PR report should track.

Lunar's crypto PR is planned around your milestone

Our crypto PR service runs media relations in the team that handles KOLs, content and community, so the story is ready before the date that makes it news. New to the subject? Start with what crypto PR is and how it works, then see our lists of the best crypto SEO agencies and the top crypto marketing agencies.

Book a crypto PR call with Lunar →

Tell us your next milestone and target outlets, and we'll tell you honestly whether PR fits your stage.

Frequently Asked Questions

What is the best crypto PR agency in 2026?

We rank Lunar Strategy first, followed by Wachsman, MarketAcross, Luna PR and Melrose PR. The best one for you is the agency that can show recent editorial placements for projects like yours, names the reporters it works with and tells you plainly which parts of its proposal are paid. Check each agency's Clutch profile and client list before you contact it.

How much does a crypto PR agency cost?

Most crypto PR agencies quote per project, so there is no public market rate. On this list, Clutch minimum projects run from $5,000+ to $10,000+, Lunar's enquiry form starts at a $15,000-$25,000 bracket, and FINPR publishes fixed packages from $890. Wire distribution and sponsored articles are often billed on top, so ask for a line-item breakdown.

What is the difference between a crypto PR agency and a crypto marketing agency?

A crypto PR agency earns coverage from journalists and builds the project's public voice through interviews, op-eds and announcements. A crypto marketing agency covers wider growth work such as KOL campaigns, community, social, paid ads and SEO. Several agencies on this list, Lunar Strategy included, do both, which helps when a launch needs press and KOLs telling the same story.

Are crypto press release services the same as PR agencies?

No. A press release service distributes your announcement, as you wrote it, to a network of sites, usually under a "press release" label and for a fixed fee. A PR agency pitches your story to journalists, who decide whether and how to cover it. Releases are useful as a public record; editorial coverage is what builds credibility.