Crypto PR has become increasingly complex as more Web3 and blockchain agencies enter the market. In 2026, visibility, credibility, and trust are no longer optional for crypto projects; they are foundational to successful go-to-market strategies and long-term growth.
This guide highlights the best Web3 and crypto PR agencies in 2026, selected based on industry experience, media reach, proven results, and reputation within the crypto ecosystem. It is designed to help founders, marketing leaders, and growth teams compare leading PR firms and understand what to expect when partnering with a specialized crypto PR agency.
Our Methodology for Ranking the Best Crypto PR Agencies
These agencies were selected based on industry experience in Web3 and crypto, media reach and publisher relationships, proven campaign performance, service scope, and overall market reputation.
TL;DR: Best Web3 & Crypto PR Agencies in 2026
Our Best Picks for Web3 & Crypto PR Agencies in 2026
1. Lunar Strategy
Lunar Strategy is a Web3-focused marketing and PR agency with experience supporting crypto projects through PR campaigns, community marketing, and broader go-to-market execution. The team works closely with Web3-native brands, applying marketing strategies designed for crypto-specific audiences and ecosystems.
Based in Lisbon, Lunar Strategy has supported a wide range of crypto projects in reaching their marketing and growth objectives. The services span PR campaigns, Web3 consulting & GTM strategy, crypto social media marketing, community management, influencer strategy, and Crypto SEO.
The agency also operates an in-house content team that supports planning, production, and distribution of marketing materials aligned with a project’s positioning and tone. This integrated approach allows Lunar Strategy to coordinate PR efforts with content and community initiatives in a single workflow.
2. CryptoPR
CryptoPR is a public relations agency specializing in media placement for crypto and blockchain projects. The firm has worked with well-known brands in the industry, including Crypto.com, Binance, and Cryptopia.
The agency is particularly focused on securing coverage in established crypto and financial media outlets, including CoinTelegraph, Yahoo Finance, and Benzinga. CryptoPR also offers paid media placement options that guarantee coverage, enabling the firm to deliver measurable campaign outcomes.
Their services are primarily suited to projects with defined budgets that prioritize press coverage as a central component of their marketing strategy.
3. Single Grain
Single Grain is a digital marketing agency with a background in performance marketing and content-driven growth strategies. While not exclusively crypto-native, the agency has applied its SEO and paid advertising experience to Web3 and blockchain-related projects.
The firm has worked with large traditional clients such as Amazon, Lyft, and Uber, bringing established marketing frameworks into emerging industries. In crypto, Single Grain’s strength lies in keyword optimization, content strategy, and conversion-focused digital campaigns.
Their services may be most relevant for Web3 teams seeking support with SEO, paid media, or content planning rather than crypto-specific PR execution.
4. Coinbound
Coinbound is a crypto marketing and PR agency with a strong emphasis on influencer marketing and social media-driven brand awareness. The agency has worked with crypto companies such as Nexo and serves as a PR partner for CoinStats and CryptoDaily.
Their services include influencer marketing, social media management, and public relations campaigns across major platforms, including Twitter, TikTok, and YouTube. Coinbound manages a large network of crypto influencers, enabling broad distribution of branded content.
This approach makes Coinbound a suitable option for projects prioritizing awareness and reach through creator-led campaigns.
5. Crowdcreate
Crowdcreate is a crypto marketing agency founded in 2017 that has provided marketing and PR services to blockchain projects, including Solana, Axie Infinity, and Morgan Creek. The agency has been featured by publications such as Forbes and CoinBureau.
Their services focus on influencer marketing, brand awareness, and PR support for both early-stage and established Web3 projects. Crowdcreate also offers specialized NFT services, including advisory support for launches and positioning.
This combination of influencer access and strategic guidance has positioned Crowdcreate as a recognizable agency within the NFT and Web3 marketing space.
6. NinjaPromo
NinjaPromo is a marketing agency that provides social media and content marketing services across crypto, fintech, and B2B sectors. Their offerings include social media management, email campaigns, influencer marketing, and creative content production.
Within crypto, NinjaPromo has supported projects such as Debay and Bitforex. The agency’s experience also extends beyond Web3, allowing it to apply cross-industry marketing practices to blockchain-related campaigns.
NinjaPromo may be a fit for projects seeking multi-channel promotion and creative content support rather than PR-focused media placement alone.
Why PR Matters for Web3 Projects in 2026
Launching or scaling a crypto project in 2026 is no longer about technology alone. The market has become increasingly conscious of reputation, credibility, and trust, particularly after years of high-profile project failures. As a result, public relations and community management play a central role in how Web3 projects are perceived and adopted.
Effective PR helps projects communicate their value, educate audiences, and build long-term relationships through storytelling and consistent engagement. When combined with strong community management, PR supports sustainable growth by turning awareness into trust and long-term advocacy.
What a Modern Web3 PR Strategy Includes
A Web3 PR strategy is built around high-quality content that informs, educates, and engages target audiences. This includes social media content, long-form articles, press releases, blog posts, threads, videos, and other relevant formats that communicate a project’s story, value, and goals.
Once created, content must be distributed across the channels where Web3 audiences are already active. These may include crypto and technology websites, industry publications, social platforms, Discord and Telegram communities, newsletters, podcasts, and influencer networks. Effective distribution ensures that content reaches the right audience and supports organic visibility and adoption.
Reputation management is also a key component of PR strategy. This includes how content is shared, how audiences are engaged after publication, and how projects respond to both positive and negative feedback to continue building community and trust.
Should You Partner With a Crypto PR Agency or Go DIY?
Executing an effective PR strategy in Web3 requires consistent content production, distribution, media relationships, and community engagement. For many projects, the scope and scale of this work make partnering with a specialized crypto PR agency a practical choice, particularly during launches, fundraising rounds, or growth phases.
When evaluating a potential PR partner, projects should consider factors such as content output, service scope, media reach, influencer access, budget requirements, reputation, and prior experience with similar crypto initiatives. Defining expectations early helps ensure alignment and more effective collaboration.
Conclusion
With our list of the Best Crypto PR Agencies to consider for 2026 complete, we hope you found a partner or two worth connecting with to advance your Web3 projects.
As a recap, we've covered influencer marketing, PR services, NFT marketing services, crypto marketing, email marketing, content marketing, social media marketing, and had a look at some of the best crypto marketing agencies to help you implement the perfect crypto PR plan!
Have you found the PR agency that best understands your goals and vision, with the team and experience to take you forward? Let us know or complete the form below to book a strategy call with Lunar Strategy - and we'll help you with your Web3 GTM strategy, among other crypto marketing services.
Frequently Asked Questions About Web3 & Crypto PR
What does a Web3 or Crypto PR agency do?
At its core, the role of a crypto PR agency is to help projects build visibility, credibility, and trust through curated marketing strategies.
They achieve this through specific functions such as securing media coverage, managing announcements and press releases, coordinating influencer campaigns, and supporting the long-term brand positioning across crypto-native communities and beyond.
How Much Does a crypto PR agency cost in 2026?
The cost of hiring a PR agency varies based on the scope of services you need.
Typical monthly retainers currently range from $3,000 to $15,000; however, quotes can exceed this range based on project complexity or a client's desired level of aggressiveness for a particular campaign.
When should a crypto project hire a PR agency?
While there’s no single recommended timeframe, most crypto projects are better off engaging a PR agency before major milestones. This includes product launches, Token Generation Events (TGEs), fundraising rounds, and market expansion.
More importantly, early engagements are instrumental in helping agencies prepare adequately and provide sufficient time for both the client’s team and the agency to align.
How do I choose the best Web3 PR agency for my project?
The best PR partner is determined not only by your specific marketing needs but also by external factors such as experience, media relationships, testimonials, pricing transparency, and a fundamental understanding of the nuances of your digital asset niche.
