The Full Guide to Strategic Fundraising with KOLs in the Crypto Space

3 tips on how to promote NFTs on Instagram

9 min read
Aug 5, 2022

When you think of digital art, you probably also think of social media. Well, at least you should. Since the NFT boom, social media has played a significant part in the NFT marketing game. So, if you're looking for the perfect exposure for your digital art, then there could not be a better platform than Instagram.

So, how can artists best promote NFTs on Instagram?

Making yourself recognized through social media can sound simple. After all, most of us are very familiar with navigating social media platforms. (I get reminded of this every time my grandma appears in my likes)

Yes, We're all out there, which can make it even more difficult to ensure your art reaches the right audience and gets the engagement that leads to sales. Therefore, we've created a list including 3 quick tips on how to promote your NFTs so it reaches the right crowd:

1, Introduce yourself

Many people want to get to know you before they consider your art. Not talking about your favourite colour here, but rather information such as how you work and what your art mean, where you gather inspiration from as well as providing links to your other social media accounts and personal sites you might have.

NFT artists benefit from utilizing several social media platforms to widen their reach. With this in mind, it's a great idea to set up a dedicated Instagram profile where you can introduce yourself and showcase your NFT collection to your audience.

2, Use the right keywords and hashtags

The NFT market welcomes all artists, from influencers with millions of followers on Instagram to newcomers without a following. Of course, a big audience means greater visibility and legitimacy for your NFTs. But regardless if you already have many followers or have just started to build your following list, you should continuously optimize your NFT posts by using relevant hashtags and keywords to reach an even larger crowd.

The best way to find those specific words and hashtags is to use hashtag aggregators and analytics tools, learn from other artists and influencers in your niche and last but not least: keep it short and straightforward.

3, Create Reels

Reels have become Instagram's fastest-growing feature worldwide and can get you more followers and engagement fast. The options are endless, from using trending songs to creating an eye-catching teaser of your NFT collection; or why not compile everything from the making process and share it with your audience? Reels are your new best friend!

Instagram and NFTs

This week, Meta has expanded their NFT support on Instagram to 100 countries. With this expansion, users in more than 100 countries in Africa, Asia-Pacific, the Middle East and the Americas can now share digital collectibles they created or own.

Instagram and NFTs
Instagram and NFTs

Sharing digital collectibles on Instagram

Once you have connected a digital wallet to Instagram, you can view and share your digital collectibles from that wallet directly in your Instagram account by creating a new post and from your profile settings. See the complete guide for iOS and Android devices here.

Want more NFT marketing tips?

Here at Lunar Strategy, we excel at pushing Crypto and NFT projects forward through the marketing funnel that fits them. Our expert marketing team with a deep understanding of the Crypto landscape covers all media types from Instagram to LinkedIn.

Schedule a free discovery call with us, and we'll get you moving in the right direction!

Tim Haldorsson
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
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