The Full Guide to Strategic Fundraising with KOLs in the Crypto Space

5 Crypto Marketing Trends for 2023 and Beyond

10 min read
May 17, 2023

The cryptocurrency revolution has taken the world by storm. Bitcoin, the pioneer in blockchain-powered cryptocurrency, initiated the idea of decentralized payments, while its successor Ethereum extended the functionalities to non-fungible tokens, decentralized finance, and more. Well, despite all these quick developments, the crypto sphere needs more focused marketing efforts.

There are still people across the globe who are wary, if not averse, of crypto. Crypto marketing would destroy such mindsets and encourage more people to invest in these digital assets, paving the way for their mass adoption.

With Web3 already in, I discuss in this article the 5best trends in crypto marketing for 2023 and ahead.

5 Crypto Marketing Trends for 2023 and Beyond

Like any other niche, the crypto sphere will also reap the benefits of the emerging trends in its marketing. Read on.

Higher Volume of Content

With the emergence of Web3 and the use of AI-powered software, the dynamics of crypto marketing will transform drastically. While the crypto frenzy is rising, newcomers are still trying to find their foot in this space. Such people need to get educated on the trends, terminologies, and other information on crypto.

With the enormous capabilities of AI, a lot of content, such as on the basics of cryptocurrency, mining, NFTs, and more, could be generated in just a matter of time. This would serve as a great boost intaking crypto marketing to newer strides.

Using AI to create tweets and social media posts

AI text-generators and AI writers are efficient tools that work well with any content category. That said, they can be used to create interesting crypto-related content, such as feature articles, polls, etc., on social media. Coupled with the visual content creation software from the AI space, the crypto marketing will be full-fledged, attracting more followers and leads.

In addition, AI-powered tools can create amazing tweets that can trigger unstoppable discussions on Twitter. These are just some strategies to leverage the potential of AI. However, the sky's the limit.

Focus on quality

As AI tools simplify content creation, the most fundamental learning resources can be created in a much shorter time. Besides, with AI taking care of the essential elements of content creation, such as style, structure, grammar, and presentation, I feel the time otherwise spent on these tasks could be directed toward crafting quality content. With quality-rich information, crypto marketing would take a new direction, creating more traffic.

Create blogs/articles and respond to comments

I greatly recommend the use of AI to create crypto-centric articles and blogs, which will offer a lot of useful information rich with stats and facts. Web3, which is the creator economy, would provide more opportunities for bloggers and content creators. Leveraging this aspect, a bunch of articles published regularly could drastically improve the crypto marketing stats.

Apart from creating and publishing blogs, it is important to respond to the reader’s comments or queries. AI comes into the picture. AI-powered bots could be made available 24/7 to address the comments and thus keep the readers engaged.

Tapping AI and email marketing

Emails marketing is a powerful way to connect to your audience. Leverage the power of AI to identify your leads and send personalized emails with options for subscribing to newsletters or articles on crypto-focused content. In addition, AI tools are available for A/B testing.  This is a highly effective way to target your leads, spread awareness and increase the outcomes of crypto marketing.

Closing thoughts

In my view, crypto already has garnered a lot of attention, though there’s still a wide scope for creating awareness. In the blockchain-powered, decentralized iteration of the internet, Web3, the crypto sphere has a special significance. That said, it makes sense to use Web3 in conjunction with the power of AI to unlock the potential of crypto marketing.

Tim Haldorsson
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
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