The Full Guide to Strategic Fundraising with KOLs in the Crypto Space

5 Crypto Startups You Need To Know In 2024

9 Min Read
May 2, 2024

So you want to build a crypto startup in 2024 but don’t know where to start. Rest easy knowing that this is a common problem across the entire industry. New ideas are being executed - some for the first time - each and every day in this space. A crypto startup is technically the same as any other startup, with the exception of how integrated it is in its values around decentralization, blockchain tech, and its commitment to spreading mass adoption. 

As we move further into 2024, let’s take a look at five exceptional crypto startups to be your case studies of how to do things differently. From groundbreaking AI-driven e-commerce solutions to cutting-edge decentralized exchanges, these companies are set to change Web3. 

What Is A Crypto Startup?

A crypto startup is a new breed of business that uses web3 to create innovative products and services. These startups operate in a fast-paced, high-risk environment - disrupting traditional industries and creating new forms of value. Crypto startups may refer to a lot of business cases, but they are built on the principles of decentralization, security, and transparency offered by blockchain tech. They often face unique challenges, such as navigating a complex regulatory landscape and securing funding through unconventional means like initial coin offerings (ICOs) & IDO’s. 

Some crypto startups operate entirely based on blockchain tech, while others combine the power of the blockchain with the functionality and mass appeal of the native internet, and some crypto startups are detached from web3 tech, but handle other aspects of web3 (like marketing and PR, etc.) to grow the adoption and usage of web3 in our common global vision. 

Despite the risks, successful crypto startups have the potential to change the way we interact with money, data, and each other. From DeFi platforms to secure data storage solutions, these startups are exploring the frontiers of what's possible with blockchain. While the crypto space is still in its early stages, it has already attracted a diverse community of entrepreneurs, developers, and investors who are passionate about building a new digital economy. 

As the technology matures and more people become aware of its potential, we can expect to see even more innovative and impactful crypto startups emerge in the years to come.

How Do I Start A Crypto Startup?

Starting a crypto startup can be an exciting and potentially lucrative venture, but it requires careful planning, a deep understanding of the web3 ecosystem, and a willingness to navigate the unique challenges of this emerging industry.

First, you need to grasp the broad landscape of web3, which includes a wide range of technologies and concepts, including blockchain, cryptocurrencies, DeFi, NFTs, and dApps. Educating yourself about the core culture, challenges, ecosystems, and opportunities within web3 is the key to understanding your position in the industry. We’ve previously listed some of the top web3 publications that educate, inform, and help keep you up-to-date with the market and all its happenings. These are a great way to start your web3 journey. 

At its core, web3 is about creating a more open, transparent, and user-centric internet, where individuals have greater control over their data, assets, and online interactions. Within this ecosystem, there are multiple opportunities for entrepreneurs to create innovative products and services. Some of the most promising areas include:

  1. DeFi: Developing decentralized financial platforms that enable users to lend, borrow, trade, and invest without relying on traditional intermediaries like banks.
  2. NFTs: Creating, buying, selling, and trading unique digital (and sometimes ‘phygital’) assets that represent ownership of art, music, videos, or other forms of content.
  3. dApps: Building decentralized applications that run on blockchain networks, offering users greater privacy, security, and control over their data and interactions.
  4. Crypto exchanges: Establishing platforms that allow users to buy, sell, and trade various cryptocurrencies.
  5. Crypto wallets: Developing secure digital wallets that enable users to store, manage, and transfer their crypto and other digital assets.

To start a crypto startup, you'll need to follow these key steps:

  1. Identify a problem or opportunity within web3 that your startup can address. This could involve improving upon existing solutions or creating entirely new products or services.
  2. Conduct thorough market research to understand your target audience, competitors, and the regulatory landscape in which you'll be operating.
  3. Develop a clear business plan that outlines your vision, strategy, and financial projections. This will be essential for attracting investors and guiding your decision-making as you grow your startup.
  4. Assemble a strong team with the necessary skills and expertise to build and market your product or service. This may include developers, designers, marketers, and legal and financial advisors.
  5. Choose the appropriate blockchain platform or technology stack for your startup. This will depend on factors such as scalability, security, and the specific requirements of your product or service.
  6. Build and test your minimum viable product (MVP) to validate your concept and gather feedback from early users.
  7. Secure funding for your startup through a combination of personal investment, crowdfunding, angel investors, or venture capital firms that specialize in web3 and crypto.
  8. Launch your product or service and focus on user acquisition, retention, and growth. This may involve marketing through social media, crypto communities, and other channels that are popular among your target audience.
  9. Continuously iterate and improve upon your product or service based on user feedback and market trends. The web3 ecosystem is constantly evolving, so it's crucial to stay agile and adapt to new opportunities and challenges as they arise.

Throughout this process, it's important to prioritize security, transparency, and compliance with relevant regulations. The crypto industry is still relatively new and largely unregulated, which can create both opportunities and risks for startups. 

By building trust with your users and stakeholders, and staying true to the core principles of web3, you can position your startup for long-term success in this exciting and transformative space.

5 Crypto Startups Making Waves In 2024


YOUR AI is a brand new AI protocol that takes its power to level up the e-commerce industry. With its innovative AI Picasso model, the platform generates personalized, high-quality product content according to individual shoppers' preferences. YOUR AI has already attracted over 25,000 content creators who contribute to its product database, rewarded with $YOURAI tokens for their efforts. The protocol has formed strategic partnerships with industry leaders like Shopify, giving access to millions of users and shops. 

Built on a decentralized infrastructure combining Bitcoin, Ethereum, and Solana, YOUR AI ensures content ownership, secure transactions, and scalability. The successful launch of the $YOURAI token on exchanges, following a record-breaking performance on DAO Maker, shows strong interest in the project. 

As YOUR AI continues to expand its partnerships, refine its AI models, and grow its thriving community, it is poised to set new standards for online retail and revolutionize the e-commerce landscape.

2) is an industry-leading cloud computing platform that uses a decentralized network to provide accessible, cost-effective, and efficient GPU computing solutions. This cloud computing service is more affordable than any of its competitors out there. By gathering unused computing power from various sources, democratizes access to high-performance resources, enabling businesses of all sizes to tackle complex computational tasks without the need for expensive hardware investments.

The platform offers customizable solutions, including GO for individuals and small businesses, PRO and CUSTOM for enterprises requiring high-performance computing, and SKYNET, a decentralized mesh hyperscaler for large-scale needs.'s innovative approach not only reduces costs by up to 90% compared to traditional data centers but also promotes sustainability by maximizing the use of existing resources.

With a strong focus on security, user-friendliness, and flexibility, is poised to revolutionize the cloud computing landscape, empowering businesses and individuals to push the boundaries of innovation in fields such as AI, machine learning, scientific research, and beyond.

3) Lightlink 

LightLink is a Layer 2 blockchain network designed to bridge the gap between dApps and users. By using an optimistic rollup architecture built on Ethereum, LightLink offers enhanced scalability, low transaction fees, and a seamless user experience.

One of LightLink's key features is its innovative Enterprise Mode, which enables businesses to provide gasless transactions to their users through a subscription model. This removes a significant barrier to entry for those new to blockchain technology, making it more accessible and user-friendly.

LightLink's compatibility with the Ethereum Virtual Machine (EVM) allows developers to easily migrate and deploy their smart contracts, while its integration with Celestia's advanced data availability solutions ensures the network's security and transparency.

With a focus on real-world applications, such as digital banking, public transportation, and aid management, LightLink is gearing up to drive the adoption of  web3 across industries. As the project continues to evolve, LightLink aims to become a catalyst for the mass adoption of decentralized solutions.

4) Runesterminal

Runesterminal is the infrastructure backbone of the Runes ecosystem, a trending development in the Bitcoin network. It serves as an incubator for developers, providing the tools and resources needed to create and launch new applications using the Runes Protocol. This protocol, set to launch at block 840,000, introduces a new class of fungible tokens called Runes, which use Bitcoin's existing Unspent Transaction Outputs (UTXOs) to efficiently encode data without overburdening the network.

In simpler terms, the Runes Protocol is a new system that creates a new type of token called Runes, which is similar to other tokens like Bitcoin or Ethereum, but with some special properties. Runes are designed to store information efficiently within the Bitcoin network without causing any extra strain or slowdown. They achieve this by using a part of the Bitcoin system called Unspent Transaction Outputs (UTXOs), which are basically records of Bitcoin transactions that haven't been spent yet.

By using UTXOs to store data, Runes can add new features and capabilities to the Bitcoin network without disrupting its normal functioning or making it harder for people to use. This means that Runes can bring new possibilities to Bitcoin, like representing different types of assets or enabling new kinds of applications, all while keeping the network running smoothly.

Runesterminal offers a comprehensive suite of services, including the Runes explorer, indexer, and token issuer, making it easy for developers to navigate the intricacies of the Runes Protocol. It also hosts Runespad, a dual launchpad that supports both vetted, high-quality projects and an open, trust-less environment for any project seeking market presence and funding.

The RUNI token is at the heart of the Runesterminal ecosystem, granting holders exclusive access to investment opportunities, governance rights, and educational resources. By holding RUNI, individuals can actively participate in shaping the future of Bitcoin's evolution through the Runes Protocol.

5) Lynex

Lynex is a user-friendly decentralized exchange (DEX) on the Linea blockchain that improves upon the ve(3,3) token model. This model encourages users to lock up their tokens for a period of time in exchange for increased rewards and voting power within the platform. By offering features like concentrated liquidity pools, which allow users to set specific price ranges for their assets, and automated liquidity management systems, Lynex aims to provide a better trading experience with tighter prices and lower risks.

Lynex also simplifies the governance process by allowing users to automatically delegate their votes to a manager, making it easier for everyone to participate. Additionally, its automated market-making capabilities help minimize the risk of impermanent loss for liquidity providers. Overall, Lynex focuses on making decentralized finance (DeFi) more accessible, transparent, and secure for all users, while improving upon the existing ve(3,3) token model.


Navigating your path within crypto as a startup takes a mix of digital knowledge, cultural know-how, and strategic expertise with regard to the timing of your product. Crypto moves fast, and new technologies are built almost every week, causing products and services that are less equipped to deal with these changes to become obsolete within just a matter of days or months. 

Our expertise in crypto marketing has helped us understand the finer details of how companies, brands, small businesses, and even creators can navigate this massive ecosystem. 

It’s new, it’s exciting, and overall, it’s an evolution building smack in the middle of traditional finance, fine art, technology, culture, entrepreneurship, and entertainment. 

Feel free to get in touch with us via a discovery call in case you are looking for any guidance around web3 and its verticals. 

Tim Haldorsson
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
How To Use Crypto Public Relation Strategies After Launching Your Token‍
How To Use Crypto Public Relation Strategies After Launching Your Token‍
5 Crypto Startups You Need To Know In 2024
5 Crypto Startups You Need To Know In 2024
Top 5 Crypto Publications To Follow In 2024
Top 5 Crypto Publications To Follow In 2024
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