The Full Guide to Strategic Fundraising with KOLs in the Crypto Space

Top 5 Crypto Publications To Follow In 2024

6 min read
Apr 5, 2024

If there’s one thing you need to know before you dive into Web3, it's that crypto moves faster than the news. This is even more true in this year's blazing bull run. In an industry that's often prone to hype, misinformation, and even outright scams, the need for trustworthy, well-researched journalism cannot be overstated. 


As we navigate this new frontier, publications that prioritize accuracy, transparency, and integrity will be the ones that help guide us towards a more informed, empowered future.


In this guide, we’re going to focus on five of the top publications in Цeb3 that are delivering the day's news, but taking it a step further with educational programs, alpha memberships, podcasts, and more. These are five news outlets that you need to scan through to stay updated, learn, and thrive in crypto. 

1) Cointelegraph

When it comes to crypto and the broader web3 industry, Cointelegraph has been a go-to source since 2013. With a team of passionate crypto enthusiasts spread across more than 30 countries, they've got their finger on the pulse of the global crypto space. What sets Cointelegraph apart is their commitment to delivering unbiased news and in-depth analysis. They dive deep into the stories that matter, offering insightful opinion pieces and comprehensive price charts. 


Cointelegraph is also dedicated to educating their readers about the potential of blockchain and how Web3 is changing our lives on a daily basis. From AI and VR to quantum computing and beyond, they're exploring the cutting edge of tech and how it intersects with crypto. With a team that includes alumni from publications like The Economist, TNW, The Motley Fool, and Forbes, you know you're getting top-notch journalism. And with a global perspective that spans from the US to Nigeria to Brazil, they're truly plugged into the worldwide crypto community.


Cointelegraph has also got a killer lineup of podcasts that cover every aspect of the crypto space. Want to stay on top of the latest headlines? Tune in to "Rise'n'Crypto" with Robert Baggs for your daily dose of essential insights. Looking for in-depth interviews with the movers and shakers of the industry? "Hashing It Out" with Elisha Owusu Akyaw has got you covered. "The Agenda Podcast: Decoding Crypto", with hosts Ray Salmond and Jonathan DeYoung, break down complex topics and show how everyday people can benefit from this revolutionary technology. "Decentralize with Cointelegraph" is also a must-listen. Each episode explores a different aspect of the decentralized future, from finance and education to healthcare and politics.


Cointelegraph has truly positioned itself as a one-stop shop for all your crypto needs. Whether you're a seasoned trader or just starting out, there's something here for everyone. So if you're looking for a reliable, informative, and engaging source for all things crypto, Cointelegraph is definitely worth adding to your bookmarks.

2) The Block

The Block is a Web3 information powerhouse dedicated to helping people navigate the complexities of crypto. Founded in 2018 and based in the heart of NYC, The Block's global team is working around the clock to deliver objective, impactful, and timely information across three key pillars: news, research, and data. 


They see digital assets as an essential part of our lives, and they're committed to being the trusted moderator and authoritative voice in this ever-evolving space. Their website, newsletters, research portal, podcasts, and deep research engagements help them connect with tens of thousands of people daily from all walks of life, providing insights into how digital assets are shaping our world.


Speaking of podcasts, The Block has two must-listen shows for anyone interested in staying ahead of the curve. "The Scoop" with Frank Chaparro brings you timely conversations with the people who are defining the crypto and Web3 space, from breaking news to billion-dollar fundraisers. And "The Block Research Podcast" goes beyond the headlines to provide you with a deep dive into the technical developments shaping the industry, featuring exclusive interviews and data.


With their global team, comprehensive approach, and commitment to empowering smart decisions, they're the go-to source for anyone who wants to stay informed and ahead of the game.

3) Decrypt

Decrypt is a one-of-a-kind creative studio that's positioned at the forefront of Web3, alternative finance, and culture. Founded in 2018 with the goal of making the decentralized web accessible to all, Decrypt has evolved into a powerhouse of compelling narratives that explore technology's impact on every aspect of our lives.


What sets Decrypt apart is their commitment to simplifying the complex. In a world that's waking up to new forms of tech with each passing day, Decrypt is on a mission to make things easy to understand. They believe that everyone should have access to the knowledge and insights that will shape our future, and they're dedicated to delivering that information in a way that's engaging, informative, and easy to digest.


At the heart of Decrypt's approach is a focus on storytelling. They don't just report the news – they craft narratives that engage, educate, and empower their readers. Whether it's a deep dive into the latest blockchain technology or an exploration of how AI is transforming creative industries, Decrypt is always looking for the stories that matter most to their audience. They're not afraid to call out scams, frauds, and bad actors in the crypto space, and at the same time, they celebrate the innovations and achievements that are driving the industry forward, offering a balanced and nuanced perspective on digital assets and the wider web3 ecosystem.


Furthermore, they don't just write about Web3 and AI – they incorporate these technologies into their daily operations. From building decentralized functionality into their website to creating AI editorial assistants, to their own native web3 job board, Decrypt is always looking for ways to leverage the power of emerging tech to enhance their work and better serve their audience.


For even more in-depth analysis and commentary, Decrypt's Deep Dives are a must-read. These detailed explorations of Web3 and other upcoming technologies offer unparalleled insights into the trends and developments shaping our future. And with regular Twitter Spaces and full-fledged Twitter shows, Decrypt is always finding new ways to engage with their audience and drive the conversation forward.

4) Cryptoslate


Since its inception in 2017, CryptoSlate has established itself as a household name for anyone looking to navigate crypto and its intricate ecosystems. Founded by childhood friends Nate Whitehill and Matthew Blancarte, who were frustrated by the lack of transparency and impartiality in crypto media, CryptoSlate is on a mission to provide accurate, unbiased, and up-to-date information on all things crypto.


While the word "crypto" is in their name, CryptoSlate recognizes the overall importance of Bitcoin to their mission. Their coverage spans a wide range of topics, from Bitcoin and Ethereum to macro trends, DeFi, AI, and web3. The goal is to provide a comprehensive overview of the crypto asset market and the technological trends shaping it, making complex concepts accessible to a broad audience.


They do this by providing reliable information and by telling original stories and offering alternative points of view. With a team of reporters and researchers spread across the globe, CryptoSlate is dedicated to delivering high-quality coverage of market trends, regulatory developments, and deep analysis of various sectors within crypto. In addition to their extensive library of over 17,000 news articles, they offer a wealth of insights, data on more than 2,400 crypto assets, and directories of companies, products, and influential people in crypto. 


If you're looking to dive even deeper into crypto, their ‘CryptoSlate Alpha' offering is a must-join. This web3 membership, built in partnership with Access Protocol, is designed to empower you with cutting-edge insights and expert knowledge. With CryptoSlate Alpha, you'll gain access to exclusive content, expert analysis, and a community of like-minded individuals who are passionate about the future of digital assets. With their commitment to accuracy, impartiality, and accessibility, they're the go-to source for anyone looking to stay informed and ahead of the curve in crypto.

5) Beincrypto

BeInCrypto is a movement dedicated to uniting and liberating people from the problems of a controlling monetary system. Founded by Alena Afanaseva and a small team in 2018, BeInCrypto has quickly risen to become one of the top three crypto publishers in the world, with a mission to empower everyone's Web3 journey.


What sets BeInCrypto apart is their commitment to providing the most accurate, trustworthy, insightful, and transparent information about all things crypto. Whether you're a complete newbie or a seasoned expert, BeInCrypto has something for you. They offer unique content in 14 languages, reaching a global audience and making Web3 accessible to everyone.


But BeInCrypto is more than just a media publication – they're also building products that help navigate web3. From their educational platform to their real-time trackers for comparing cryptocurrencies, exchanges, wallets, and credit cards, BeInCrypto is dedicated to providing the tools and resources people need to succeed in the crypto space.

One of the things that really stands out about BeInCrypto is their commitment to transparency and integrity. In 2021, they joined the "Trust Project," ensuring that their reporting meets the highest standards of accuracy, fairness, and transparency. They're also leading the industry in terms of language coverage, with dedicated pages in Spanish, Portuguese, Russian, Turkish, and more. BeInCrypto's impact and influence in the crypto world cannot be overstated. With over 11 million monthly page views and over 4 million new users every month, they're reaching a massive audience. And with 200+ employees working worldwide, including an impressive 35% female workforce, they're building a diverse and inclusive team that reflects the global nature of the crypto community.


They're constantly evolving and expanding, launching new initiatives like their career platform for Web3 job seekers and employers, and their consultancy arm focused on HR and talent management for businesses transitioning to Web3. And with their recognition as the Best Website for Crypto News in 2021 and their role as a main media partner and host of the Labitconf Awards in 2022, it's clear that BeInCrypto is a force to be reckoned with in web3.

Conclusion

At Lunar Strategy, our years of experience have led us to form strategic partnerships with multiple top-tier publications (including the ones on this list) and get the word out about innovative projects and thought leadership. This wisdom has allowed us to recognize and appreciate the best in class publications in the space. 


So, if you run a Web3 project and are looking for your logical next step in your marketing efforts – look no further. Just book a discovery call here.

Tim Haldorsson
CEO
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
COO
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
COO
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
Writer
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
Writer
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
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