The Full Guide to Strategic Fundraising with KOLs in the Crypto Space

5 Crypto Tokens Changing The Way Advertising Works

6 min read
Dec 13, 2022

Advertising is a dynamic field that has seen some radical changes over the last few years, with cryptocurrency tokens now playing a role in this transformation. Cryptocurrency tokens have opened up a range of new possibilities in advertising, from blockchain technology to alternative payment methods - and experts predict this is only the beginning.

Some crypto tokens have been leading the charge toward the future of blockchain advertising, and although crypto investments are never without risk, cryptos are offering an efficient alternative to traditional advertising.

What Is A Crypto Token, And How Does It Work In Advertising?

A crypto token is a digital asset or unit of value on a blockchain. Just like physical currency, these tokens can be bought and sold - but unlike fiat currency (regular money), these tokens are not regulated by any centralized financial authorities. Token advertising is a new way of funding and monetizing websites that use crypto tokens.

To take advantage of this new form of funding, websites need to create their own crypto tokens that can then be used to pay for and purchase advertising space - allowing websites to monetize their content while offering users a secure and cost-effective way of paying for ads.

The Benefits Of Using Crypto Tokens For Advertising

  • In contrast to traditional advertising, token advertising uses blockchain technology to track metrics like ad impressions and clicks.
  • Token advertising allows website owners to get paid directly by advertisers, cutting out the need for an intermediary.
  • Token advertising could make it possible for website owners to get paid more for their ad space and make it easier for advertisers to target their ads.
  • Token advertising could help to reduce fraud in the advertising industry due to the transparency and immutability of blockchain technology.
  • Token advertising is a promising new way of funding and monetizing websites, and it is anticipated to revolutionize the advertising industry.

Five Tokens Changing The Way Advertising Works

Let's take a look at five different crypto tokens which are currently rerouting the advertising industry:

BitTeaser (BTSR)

bitTeaser logo

BTSR is a digital token distributed to users maintaining BitTeaser, a decentralized advertising network. Ownership of BTSR includes a monthly buyback option based on income from BitTeaser activities and the possibility of additional income from trading the BTSR token on supporting exchanges (OpenLedger, also known as the DEX).

BitTeaser is used to buy, sell, or trade advertising space and BTSR rewards users for their attention and pays publishers for their content. Partnering with industry against like AOL, Microsoft, and Yahoo, BTSR has a lot of real-world use cases.

TokenAd (TAD)

tokenad logo

TAD is the native token of the TokenAd platform, a decentralized advertising exchange used to buy, sell, or trade advertising space, and TAD is used to pay publishers for their content and to reward users for their attention.

As the popularity of TAD is growing, more people are using TAD to reward publishers and pay for their content. Partnering with household names like Instagram, Twitter, and Facebook, TAD has many real-world cases.

Basic Attention Token (BAT)

basic attention token logo

The Basic Attention Token is the new token for the digital advertising industry used to pay publishers for their content and users for their attention while providing advertisers with more in return for their ads.

BAT is integrated into the Brave browser, the first global private ad platform, with metrics like 55 million monthly active users, 16 million daily active users, and growing utility in blockchain games. BAT is now bridged across Ethereum and Solana blockchains offering utility to both ecosystems, and currently partnering with Coca-Cola, Hulu, and YouTube, which gives it many real-world use cases.

AdEx (ADX)

adex logo

ADX is the native token of the AdEx network, a decentralized advertising exchange. AdEx is used to buy, sell, or trade advertising space, and ADX is used to pay publishers for their content and to reward users for their attention combining as the first Web3 wallet that blends power, security, and ease of use while being open-source and non-custodial.

The AdEx network is growing in popularity, and more people will use ADX to pay for content and reward publishers. Also partnering with AOL, Yahoo, and Microsoft gives it a lot of real-world use cases.

AdToken (ADT)

adToken logo

ADT is the native token of the adChain registry, the first decentralized whitelist for publisher domains which creates a clean pool of supply for advertisers who wish to run ads on non-fraudulent websites.

The adChain registry is used to measure and track digital advertising campaign performance, and ADT is used to reward users for their attention and to pay publishers for their content. ADT is partnering with Google, AOL, and Yahoo, resulting in many real-world use cases, and as the registry grows in popularity, more people will be using ADT to pay for content and reward publishers.

Final Word

For the crypto token industry to keep growing and reach its potential, we need to see more adoption from big companies within the advertising industry. Once that happens, we will start seeing even more benefits and innovations from crypto tokens used in advertising. We will also begin to see more and more real-world use cases, which is the only way for tokens to reach their full potential.

The world of digital advertising is ever-evolving, and with it, there are a lot of opportunities for crypto tokens to help guide the future of the industry.

What do you think about using crypto tokens in advertising?

Tim Haldorsson
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
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