Advertising is a dynamic field that has seen some radical changes over the last few years, with cryptocurrency tokens now playing a role in this transformation. Cryptocurrency tokens have opened up a range of new possibilities in advertising, from blockchain technology to alternative payment methods - and experts predict this is only the beginning.
Some crypto tokens have been leading the charge toward the future of blockchain advertising, and although crypto investments are never without risk, cryptos are offering an efficient alternative to traditional advertising.
A crypto token is a digital asset or unit of value on a blockchain. Just like physical currency, these tokens can be bought and sold - but unlike fiat currency (regular money), these tokens are not regulated by any centralized financial authorities. Token advertising is a new way of funding and monetizing websites that use crypto tokens.
To take advantage of this new form of funding, websites need to create their own crypto tokens that can then be used to pay for and purchase advertising space - allowing websites to monetize their content while offering users a secure and cost-effective way of paying for ads.
Let's take a look at five different crypto tokens which are currently rerouting the advertising industry:
BTSR is a digital token distributed to users maintaining BitTeaser, a decentralized advertising network. Ownership of BTSR includes a monthly buyback option based on income from BitTeaser activities and the possibility of additional income from trading the BTSR token on supporting exchanges (OpenLedger, also known as the DEX).
BitTeaser is used to buy, sell, or trade advertising space and BTSR rewards users for their attention and pays publishers for their content. Partnering with industry against like AOL, Microsoft, and Yahoo, BTSR has a lot of real-world use cases.
TAD is the native token of the TokenAd platform, a decentralized advertising exchange used to buy, sell, or trade advertising space, and TAD is used to pay publishers for their content and to reward users for their attention.
As the popularity of TAD is growing, more people are using TAD to reward publishers and pay for their content. Partnering with household names like Instagram, Twitter, and Facebook, TAD has many real-world cases.
The Basic Attention Token is the new token for the digital advertising industry used to pay publishers for their content and users for their attention while providing advertisers with more in return for their ads.
BAT is integrated into the Brave browser, the first global private ad platform, with metrics like 55 million monthly active users, 16 million daily active users, and growing utility in blockchain games. BAT is now bridged across Ethereum and Solana blockchains offering utility to both ecosystems, and currently partnering with Coca-Cola, Hulu, and YouTube, which gives it many real-world use cases.
ADX is the native token of the AdEx network, a decentralized advertising exchange. AdEx is used to buy, sell, or trade advertising space, and ADX is used to pay publishers for their content and to reward users for their attention combining as the first Web3 wallet that blends power, security, and ease of use while being open-source and non-custodial.
The AdEx network is growing in popularity, and more people will use ADX to pay for content and reward publishers. Also partnering with AOL, Yahoo, and Microsoft gives it a lot of real-world use cases.
ADT is the native token of the adChain registry, the first decentralized whitelist for publisher domains which creates a clean pool of supply for advertisers who wish to run ads on non-fraudulent websites.
The adChain registry is used to measure and track digital advertising campaign performance, and ADT is used to reward users for their attention and to pay publishers for their content. ADT is partnering with Google, AOL, and Yahoo, resulting in many real-world use cases, and as the registry grows in popularity, more people will be using ADT to pay for content and reward publishers.
For the crypto token industry to keep growing and reach its potential, we need to see more adoption from big companies within the advertising industry. Once that happens, we will start seeing even more benefits and innovations from crypto tokens used in advertising. We will also begin to see more and more real-world use cases, which is the only way for tokens to reach their full potential.
The world of digital advertising is ever-evolving, and with it, there are a lot of opportunities for crypto tokens to help guide the future of the industry.
What do you think about using crypto tokens in advertising?