The Full Guide to Strategic Fundraising with KOLs in the Crypto Space

5 Most Authoritative Web3 Marketing Agencies for 2023

5 min read
Jan 10, 2023


If you are looking to get the most out of your Web3 marketing efforts in 2023, then you will want to look at the five most authoritative Web3 advertising agencies.

The best Web3 marketing agencies specialize in a variety of digital marketing tactics such as paid advertising services, crypto marketing services, Web3 marketing strategy consultation services, community management, community engagement, social media marketing services across various social media platforms, and other digital marketing services which empower Web3 marketing.

Web3 Marketing Strategies Need Diverse Solutions

web3 marketing diversity is strategic

Our top Web3 Agencies understand the importance of utilizing a variety of marketing services in order to drive consistent growth and customer attraction to your Web3 project.

These Web3 marketing agencies are focused on learning what is working in the Web3 space and have a strong focus on building community.

While some agencies focus almost exclusively on traditional marketing strategies, a crypto marketing agency should be invested in understanding and testing how blockchain technology is changing to deliver innovative business growth strategies in the Web3 community.

Web3 agencies should help you to reach your ideal target audience.

As part of the diverse strategies available, you should expect to see the following solutions:

  • Social media marketing services
  • Paid Media campaign management
  • Video marketing services
  • Community development and management
  • Marketing Strategy development
  • Influencer marketing services
  • Community-building strategies
  • Content Marketing services
  • Search engine optimization

As you can see, there are a number of marketing services and campaign options available to a Web3 project - watch with it's own requirements, reach and opportunities.

As Web3 and blockchain technology based projects are still so new - the learning curve to implement each of these marketing strategies can be fairly steep.

It can be a little overwhelming to try implement all of the above, but when doing so as part of a carefully calculated, measured and strategically rolled out strategy - it can be a powerful combination to achieve success.

Great Marketing Agencies are a founder's secret weapon.

web3 founder's secret

We all know how important it is to get your startup off the ground and make sure it's got a solid foundation, but what most founders fail to realize is that marketing can be just as critical of an element in determining success or failure.

A large part of the failure of project founders to see results from marketing efforts is the apparent complexity when trying to select and implement even one marketing strategy from the list above. Fortunately, experience wins in this case.

Web3 marketing agencies will help you attract more customers and increase sales through their wholistic use of crypto marketing campaigns, paid ads marketing and targeted traffic.

By implementing conversion rate optimization strategies and carefully analysing all advertising spending - digital marketing agencies are able to strategically allocate your budget to help you actually grow.

With this level of specialization, these firms are able to offer marketing services with substantial expertise on hand at all times.

The firms below have helped many businesses achieve their goals by providing expert marketing guidance from start through finish - which means you'll get better results as someone else has already paid the schooling fees for you!

Web3 is the Future of Marketing, and at this time it's Still Uncharted Territory.

unchartered territory

At this time, Web3 is still a relatively new area of marketing and your business needs to be careful when choosing an agency.

An experienced Web3 marketing agency can help you take advantage of the latest trends in digital marketing, including innovations around blockchain technology - as well as traditional digital marketing services.

You should also consider how much experience they have in these areas as well as what technologies they use. What is their reputation like in the market?

Are they experienced in both web3 marketing and legacy marketing? How do they handle influencer marketing and paid advertising on social media platforms?

Do they craft innovative and creative content? Is their Paid Ads team realistic about their reach, budget and impact?

If there are any questions, make sure you ask them directly during the screening process.

Comprehensive strategies deliver the best results.

comprehensive strategy

The best agencies will craft campaigns using content marketing, social media marketing, community building and influencer marketing.In addition, great agencies will not ignore the impact of Web3-relevant PR marketing.

The best way to choose an agency is by looking at their previous work. If they have a portfolio of projects that include the services you require, this means they already have experience in your industry and know what they're talking about.

You can also ask them questions about their process and send them examples of your own content for review or to establish your expectations.

Building Online Communities and Influencer Marketing

focus areas

The success or failure of a great Web3 marketing strategy relies largely on the strength of your community.

Building community and growing your reputation through micro-influencer marketing campaigns are two foundations for success which you cannot afford to ignore.

  • Community engagement- this is the process of engaging a target audience through social networks, blogs and other digital media.
  • It’s an effective way to build brand awareness while increasing traffic to your website and generating leads.
  • Community management- A community manager (CM) is responsible for encouraging participation within a forum, twitter space or blog by creating discussions that encourage engagement between members of the community.
  • The CM also moderates these discussions by removing inappropriate comments or content that does not support the goals of the organization or brand.
  • Social media marketing managers - Social media managers are responsible for developing social media accounts on platforms such as Facebook, Twitter, LinkedIn, Instagram and YouTube among others.
  • They manage all aspects of these accounts including posting new content regularly with links back to their company’s main website or registration pages.
  • Influencer Marketing Managers - Influencer managers are responsible for identifying and working with social media influencers to develop and execute influencer marketing campaigns.
  • They negotiate contracts and agreements, manage relationships, and develop and execute strategies and campaigns.

With these main points covered we hope you have a better idea of what you're looking for in a Web3 marketing agency for your 2023 Web3 marketing.

If you're looking to enhance your online presence in the decentralized web, here are 5 marketing agencies to consider working with.

The agencies below have all run numerous successful campaigns across social media campaigns, community marketing, ad campaigns, paid media advertisements and worked with some of the leading crypto companies on targeted campaigns.

Have a look at the Top 5 Agencies to Watch in 2023

top 5 agencies in web3 to watch in 2023

1. Lunar Strategy

lunar strategy

Lunar Strategy is a full-service marketing agency that specializes in blockchain and crypto projects.

They have a proven track record of helping companies achieve their goals through effective marketing strategies, community building and management, PR marketing and are one of the leading crypto marketing agencies internationally.

Advertising strategy and innovation is a key part of their services - with an incredible paid ads team who can assist with PPC campaigns, paid media management, display advertising strategies and innovative crypto marketing based on wallet owner's existing purchases.

Lunar Strategy is head officed is in Portugal - although their team is truly decentralized with team members on four continents. Book a free consultation call with Lunar Strategy here.

2. Ninja Promo

ninja promo

Ninja Promo is a Web3 marketing agency that works with Web3 and crypto clients. They offer services like influencer campaigns, content creation, paid advertising, and help with launching ICOs and STOs.

They also have a tool to help clients get the most out of their advertising money and use SEO to get more exposure. Ninja Promo also does website development, community marketing, full-stack blockchain development, video production, branding, and crypto PR services.

Their goal is to help brands and businesses grow in the Web3 digital world.

Their marketing and consultation services are worth engaging as they help to build communities, manage social media channels, create campaigns, and develop strategies for your business.

3. Single Grain

single grain

Single Grain is a full-service blockchain marketing agency that helps startups and enterprises design and deploy their web3 strategies.

They promise to grow their clients' online presence. They have a team of experienced marketers who specialize in different channels like SEO, paid ads, social media, and email marketing.

They focus on getting results for their clients and have helped many Web3 companies grow their traffic and revenue since they were founded in 2014.

Single Grain has a lot of experience in the market and has a portfolio of successful case studies.

4. Lemonade the Agency


Lemonade is an advertising agency that helps their clients promote Web3 projects through creative Web3 marketing services like content development, video production, and design.

As a full service marketing and community management agency - they handle all phases of marketing and offer services like social media planning, market research, and community based strategy.

They also offer services like white paper development, talent partnerships, and 2D/3D animation creation.

Lemoande is head officed in New York.

5. TenTen


TenTen is a creative advertising company in Taiwan that helps clients grow their customer base through Web3 marketing and community growth services.

They offer varied services like promo video production, social media content creation, and Web3 public relations.

To help with Web3 community growth management, they offer KOL research, discord audits, customizing bot integration, and discord moderation.

Tenten also provides consulting services for blockchain, minting, NFT utility, NFT marketing, affiliate paid marketing and token listings.

Based in Taiwan, TenTen is a leading advertising agency in the region.

Web3 Marketing differs from Web2.

The top agencies listed above can help you market your Web3 project.

web3 focus counts

If you are looking for a marketing agency to help with your web3 project, you need to find one who has the right experience and marketing services.

The most important thing is that they have a proven track record in helping companies reach their goals and objectives.

The agency should not only have experience with traditional marketing but also be able to help with content marketing, social media management and campaigns, community building and management.

Their team of experts will help you develop strategies that work for your business.

Why hire a marketing agency for your Web3 business.

web3 marketing

  • You can’t do it all yourself: If you want to be successful in this new world, you need to hire experts and focus on building your product and community.
  • Focus on your business and not on the marketing: Marketing requires constant attention and effort, which is something that most business owners don't have enough of at the moment. You need to focus on building your product or service rather than hiring someone else who will handle marketing for you while they are busy with their own businesses or jobs.
  • Your customers are changing: The way people shop has drastically shifted due to digitalization, making it difficult for companies like yours who want to stay relevant in an increasingly competitive market.
  • There are many options out there but only one right pick. You'll know once you meet or review the team which is the right agency for your project.

First review each agency to see what they can do for your business.

agency expertise

Now, if you're looking for a Web3 marketing agency, the first thing to do is take a look at the services they offer and see what fits your needs. You should also check their portfolio so that you can see examples of their work in action. Ask for references and make sure to get testimonials from clients who have worked with them.

Check out their social media presence as well—is it active? Do they post often or just every once in awhile? If they don't have much of a following yet, it might be worth giving them some time before signing on with them.

You should also check out whether or not they have a blog or newsletter—this gives you insight into how often they update their website and how often content is added there.

Lastly, ask about any Web3 projects that are currently being promoted by the company; this will give you an idea of what kind of experience and values they hold.


web3 is the future

Web3 is the future of of the internet, and at this time marketing for Web3 businesses is still uncharted territory. Select an Agency that will create comprehensive strategies using content marketing as a foundation for community building services.

As the Web3 marketing space continues to grow, it's important to stay up-to-date on the most authoritative agencies that are driving innovation in this space.

We hope our list above will help you to stay ahead of the curve. These five are our choice for the most authoritative Web3 marketing agencies that you should keep an eye on in 2023 - who do you think we may have missed?

We're staying on top of the Web3 marketing game - having launched the first guide to Web3 marketing and consistently building new resources and educational content - we're learning and teaching as this exciting niche explodes.

hire lunar strategy

If you know what marketing services you want - reach out to the Lunar Strategy team and let's get your project headed for the moon.

Tim Haldorsson
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
YouTube SEO For Businesses - 12 tips to rank higher
YouTube SEO For Businesses - 12 tips to rank higher
Why You Should Optimize Your Google Ads Shopping Campaign
Why You Should Optimize Your Google Ads Shopping Campaign
What is Web 3.0?
What is Web 3.0?
Read Also
Apr 5, 2024
Top 5 Crypto Publications To Follow In 2024
This article highlights five leading web3 publications that are essential for staying informed and ahead in the rapidly evolving crypto space. These outlets, including Cointelegraph, The Block, Decrypt, CryptoSlate, and BeInCrypto, offer reliable news, insightful analysis, educational resources, and innovative products to guide readers through the complexities of web3.
Apr 3, 2024
Top 10 European Crypto VC Investment Firms
This article explores how European venture capital firms are leading the charge in shaping the web3 and crypto landscape. It highlights ten top firms, their notable investments, and how they support innovative startups through funding, expertise, and global networks to revolutionize digital interactions and financial management.
Apr 2, 2024
Top 50 Strategic Crypto VC Investment Funds
This comprehensive guide dives into the world of crypto venture capital, exploring how VC funds are driving innovation and growth in the blockchain space.
Mar 31, 2024
Crypto VC Funds: A Beginners Guide To Web3 Investing In 2024
Building the right product and positioning your brand at the right time in a crypto market may be subject to volatility - as is the nature of the crypto market in general.
Mar 31, 2024
Lunar3 Capital: Exploring New Horizons In Web3 & KOL Fundraising
At Lunar, we’ve worked tirelessly across the span of 5 years, working closely with the finest innovators and ideators in crypto to bring them closer to their goals, raise capital, and develop their communities.
Mar 31, 2024
Blockchain is revolutionizing marketing strategies, offering brands unprecedented transparency, security, and customer trust.
Mar 31, 2024
It’s 2024, you’re looking for the best source of information for crypto online - you go to YouTube thinking maybe there’s a chance you’d find reliable crypto YouTubers sharing web3 knowledge.
Mar 20, 2024
Top 10 Crypto Influencers With The Most Influence On X In 2024!
Here’s a curated list of the top 10 influential figures in the crypto space on X. In this article, we highlight their expertise, achievements, and contributions to the crypto community.
Jun 8, 2021
YouTube SEO For Businesses - 12 tips to rank higher
YouTube SEO is great for your business. Adjusting your content based on what content Google wants to show is getting more and more critical.
Nov 8, 2021
Your Guide to Crypto & NFT Influencer Marketing For Your Next Project
Influencer marketing is not a new concept. Around 2010 is when we saw a surge in influencer marketing.
Jan 23, 2024
Why Support to Earn is the New go-to Marketing Strategy in Web3
Ever wondered how Waleswoosh became one of the most influential figures on X?
May 12, 2020
With a Passion for Training - Join Our Google Ads Training Program
With an interest to educate our audience and clients, we have set up a Google Ads Training Programme which you can follow and get help from.