The Full Guide to Strategic Fundraising with KOLs in the Crypto Space

5 Tested Ways To Promote your NFT Marketing Project

8 min read
Jun 17, 2021

Non-fungible tokens or NFTs are crypto tokens that represent ownership of assets. However, considering the NFT boom, brands are leveraging NFTs for marketing while earning massive amounts of money. For example, Pizza Hut offered their NFT pizza slices on Rarible for more than $8,000.

As mentioned, these NFT launches generate revenue for the company while creating a massive buzz for them.

You can also promote your NFT marketing project and benefit from the additional hype while banking some revenue. But for this, you should adopt an effective NFT marketing strategy. So read along, as we will discuss just that!

Here are 5 best ways to promote your NFT marketing project -

Public Relations (PR)

PR agencies help you promote NFT in online communities that might be interested in your NFT project. They build up hype about your NFT project by posting content that describes the value of your NFT, why they should buy them, and much more.

In short, PR agencies help you build a solid online reputation and reach the maximum number of people. This results in more bids for your NFT project.

Guest Posting

The best way topromote your NFT marketing project is to provide value to the crypto community.

For this, try contacting popular crypto blogs and NFT-dedicated sites that are looking for guest writers. There are two significant benefits of this. First, you will get to promote your NFT project in your author bio or in the post itself, thereby gaining attention. Second, if the readers connect with your post, some of them might be willing to support your NFT project in return for the value you provided.

Blogging With Proper Search Engine Optimization Strategies

SEO is the key to increase the organic visibility of your NFT marketing project. All you need to do is find the most searched queries and answer them in your blogs. Some examples include - Best NFT tokens, Where can I buy an NFT? etc.

Next, optimize your blogs. Include the target keywords, write a good meta description, make our content easy to read, etc. Remember, your blog should add real value to the readers.

If your blog manages to tick all the SEO boxes, the chances are that your blog might appear on the first page of the search result. If this happens, you will get organic traffic, thereby maximizing your visibility.

Influencer Marketing And Social Media Promotions

If you have thousands of social media followers, you don’t need to look elsewhere to promote NFT. All you need is to create hype by constantly engaging with your followers. For this, you might create contests, giveaways, AMA (ask me anything) sessions, and much more.

Don’t worry if you don’t have a cult social media following. You can pay influencers to promote your NFT project.

Hands down, influencer marketing is amongst the best channels to promote NFT. Why? Because you get access to influencers' loyal fan base of thousands of people.

Fans trust influencers, meaning they will at least check your NFT project if an influencer promotes it. So if you spend more and connect with several influencers, your NFT project will trend on social media.

Paid marketing

You can also push paid ads on top pay-per-click channels like Google Ads, Facebook Ads, Twitter Ads. Here you pay for every click on your NFT project advertisement.

You can also choose to place ads on the Brave browser. Brave ads offer 10x click-through rates than Google or Facebook. Additionally, you can use platforms like Outbrain and Taboola to target NFT specific websites.

Using PPC channels, you can target specific audiences while also tracking the progress of our ad campaign. Nonetheless, PPC channels are expensive. So make sure to optimize your ads. Use negative keyword tools, make your ads catchy, etc. By using the same principles in our article about SaaS Marketing Strategies to Grow Fast, you will be able to further grow your NFT's using a similar approach.


Considering that big-name players like Beeple are in the NFT space, NFTs are here to stay. You can benefit from the NFT boom by launching your own NFT.

For this, you need to promote your NFT marketing project on social media, blogs, and other channels. Moreover, you can pay influencers and use PPC platforms to promote NFT.

Most importantly, you will need an NFT marketplace to sell your NFT. There are many such marketplaces. Choose your platform wisely. Some platforms sell rare artworks, some support digital artworks, while some support all NFTs.

Every platform has a unique audience, plus they charge different commissions on your NFT sale. So, weigh your pockets, research NFT marketplaces, and then list your NFT on the selected platform. Some popular NFT marketplaces include OpenSea, Rarible, Atomic Hub, Enijn, etc.

If you are interested in promoting an NFT project and in marketing for your cryptocurrency business then you can email: or schedule a meeting at no cost using the link here.

Tim Haldorsson
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
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