The Full Guide to Strategic Fundraising with KOLs in the Crypto Space

5 Ways To Get Your Crypto Start-up Noticed In 2023

12 min read
Jan 17, 2023

The world of cryptocurrencies and blockchain technology is constantly evolving and propelling the widespread adoption of Web3. As a result, there has been an influx of entrepreneurs seeking to capitalize on this new market's opportunities by setting up cryptocurrency marketing agencies for Web3 and Cryptocurrency startups.

That being said, we wanted to help! So, we wrote this article on 5 ways to get your crypto start-up noticed in 2023. Using a crypto influencer, press releases, or even building an affiliate marketing plan are all effective cryptocurrency marketing strategies for a crypto startup.  

If you are one of the crypto companies looking to launch your cryptocurrency venture in 2023, you need to stand out from the competition and get noticed.

The crypto space has grown exponentially in the past few years, and it’s no surprise that many entrepreneurs are looking to break into the industry with their innovative crypto start-ups. With so many new projects on social media channels daily, making your mark and standing out from the crowd can be challenging for crypto startups.

Fortunately, there are a few proven strategies to get your cryptocurrency start-ups noticed in 2023. So, if you’re looking to launch your unique crypto project this year, here’s what you need to know to make waves in the crypto industry:

Why Do You Need To Market Your Crypto Project?

Before creating a successful crypto project, it is crucial to understand why marketing your venture is essential. For people to take an interest in your project, they need to know about it first. With proper promotion and visibility, people will learn about your concept and how it could benefit them.

You can have the most innovative cryptocurrency project in the world, but if your message fails to reach your ideal audience engaged in the Web3 space, achieving success becomes more elongated. Cryptocurrency marketing then becomes an important aspect for your business.

public perception is invaluable

Marketing your crypto start-up is essential for any ambitious crypto venture as it will help to raise the awareness needed to build a sustainable customer base and position your project on the broader industry.

Ask yourself what fundamental goal you want to achieve as a crypto company, and curate your efforts around that goal.

Now that you know why crypto marketing strategies are essential, let’s look at the following:

5 Tips For Setting Your Crypto Start-Up Apart From The Crowd In 2023

How do the best Web3 and crypto projects stand out from the crowd?

Here is an actionable recipe for getting the best results for your crypto marketing tactics:

Leave your marketing to the experts by utilizing an expert crypto marketing/PR agency

Did you know community management, social media management, content marketing, press releases, influencer marketing, and the marketing efforts fundamental to making a lasting impact are daily tasks for the best crypto marketing projects?

If you want to promote your crypto start-up, there are no cutting corners or hitting snooze on the nitty-gritty admin responsibilities your project needs to succeed. Utilizing Twitter and several other online platforms can help your project to .

crypto marketing is an important aspect for your project

An effective way to ensure that these tasks are actioned at a high level of efficacy is signing with a crypto marketing agency specializing in these techniques.

The crypto industry is rich with marketing agencies that help crypto start-ups experience rapid and sustainable growth. One such agency is Lunar Strategy.

Lunar Strategy

Lunar Strategy is a top-class crypto and Web3 marketing agency with an expert team dedicated to growing your blockchain project to reach your most optimistic goals.

Lunar Strategy

Each one of their marketing strategies is tailored to your needs and goals to ensure the avenues with the most potential investors are explored, utilized, and optimized.

Lunar Strategy comprises crypto enthusiasts who know the ins and outs of the crypto community and brings you a 5-star external marketing agency experience.

They rank as Europe's top crypto marketing agency and are known to develop an effective marketing strategy for all kinds of crypto marketing efforts.

Curate succinct material for new community members to conveniently digest important info

Create your crypto marketing campaign and materials in a way that gives enough information to experts but can also be comprehended by novices that form part of your target audience.

curate succinct material for new community members

Determining your target audience will reveal your perspective for any marketing endevors, whom you are addressing, and which mediums you should communicate.

A compact whitepaper, social media content strategy, and relevant web design, are paramount in curating a solid online image.

Your online marketing is the image and perception the audience forms around your project; Make sure your crypto marketing strategies shape a transparent, authentic, and empowering perspective from the community.

Your social channels and website need to look like a million dollars

A solid online presence with well-maintained social media marketing channels and a website that look like a million dollars is key to success for any business.

your social channels and website need to look like a million dollar

Getting crypto influencers on board and investing in paid advertising campaigns are essential to drive targeted visitors to your page, increase conversions, and build brand reputation and equity.

Content creation, search engine optimization (SEO), data analysis tools, and better analytics capabilities must be incorporated into the plan. It’s also important to remember that the web design should reflect modern crypto trends while providing potential investors with an enjoyable UX which will optimize conversion rates.

Using these features can mean all the difference between just having an online presence or getting the most out of it - even if it costs a little more in terms of ongoing maintenance or initial setup fees.

Networking. Networking. Networking

Building a network within the crypto community is an invaluable part of learning and understanding the crypto market and the active players in the industry.

building a network in the crypto industry is invaluable

Connecting with top crypto influencers and staying up-to-date on industry news and crypto trends can provide deeper insight into technical concepts and market tendencies. Networking within this space in the early days of your project also allows you to promote it in new circles and make acquaintances in the space.

Networking includes building relationships with industry leaders and your community members, staying true to the foundations of Web3; The community.

Crypto marketing experts know you can build your sustainable community by utilizing Twitter and other online platforms.

Utilizing tools such as influencer marketing is excellent to ensure you are networking with those crypto projects that are in the same ecosystem as you.

Get creative with blockchain tools to build hype around your crypto project

With a creative and scroll-stopping strategy, even a modest crypto marketing budget can create a lot of hype around a project.

build hype around your project by being creative

By leveraging the latest blockchain-related tools available and partnering with crypto influencers, you can create genuine interest and promote your project effectively and cost-effectively.

Developing an innovative viral marketing campaign for social media platforms that resonates with investors is key to getting the attention necessary to build your project.

Experiment with creating your content for social media or collaborating with like-minded groups, bloggers, and other industry experts; this will create an organic avenue for spreading positive messages about your project and creating a successful crypto network.

Get creative, test the digital waters, and find the best ways to market your unique project and solution.

For You: A Gem Of Extra Information

Positive public perception is invaluable to getting your crypto start-up beyond the moon.

create positive sentiment without your community

Creating a positive sentiment for your community will optimize and increase brand awareness, establish industry authority, and accelerate sustainable community growth.

Remember that an efficient marketing strategy is a form of proactive and result-driven reputation management. Laying a solid foundation for your project as a start-up only occurs once and should be prioritized when breaking into the vast world of cryptocurrency marketing.

A crypto business can only practice effective reputation management if the said reputation is legitimate and completely transparent. The crypto community sniffs out any cracks in the foundation, and your reputation could be damaged if your cryptocurrency marketing strategy is unclear.

In Web3, there is such a thing as negative publicity, and trust us when we say the internet is forever, and you do not want to have a bad media presence when building your crypto start-up in 2023.

Before We Wrap It Up

In 2023, the market for cryptocurrency and blockchain-related projects will become increasingly competitive. The barriers to entry will be higher than they were in 2022 as the industry matures and more companies enter the space.

To be successful, your crypto project will need to stand out from the rest. Here are four ways to make your project stand out in a crowded field:

Have a clear and differentiated value proposition

Your project should offer something unique that other projects do not. What problem is your project solving? Why is it better than existing solutions? What makes it worth investing in?

These are all important questions that you should be able to answer clearly and succinctly. If potential investors can’t see why your project is special, they won’t invest in it. Give your community utility with real-world value regardless of the market trend to immunize yourself against the bear market.

Build a team of experts

The team behind a crypto project is just as important as the project itself. Investors want to know that the people behind a project are knowledgeable and capable of executing their vision.

Make sure your team has experience in blockchain technology, marketing, business development, and other relevant areas. Doxxing your team is suggested by top crypto businesses as it increases the transparency an credibility of your project.

Have a well-developed product or service

It’s one thing to have a great product or service idea, but it’s another actually to develop and ship it. 

Investors want to see that you have a functioning product or service before they invest in your project. So make sure you are developing your product in an organized and timely manner. How will your crypto project, service, platform, or tool bring value to the community?

Make sure you spread the word by using affiliate marketing. Affiliate marketing is a tool that provides unbelievable exposure to a product or service.

Have a smart crypto marketing strategy

No matter how significant your project is, it can only be successful if people know about it. You need to have a savvy marketing strategy in place to drive awareness and interest in your project. 

This includes leveraging the right channels — social media, influencer campaigns, and content marketing — and using the latest blockchain tools available. Your goal is to build a sustainable community that can accompany you as you scale your crypto project.

By following these tips, you can create hype around your crypto project and make sure it stands out from the competition in 2023.

Good luck and happy building!

Final Word

If you promote your crypto start-up in the right way, to the right audience, and with the best crypto marketing agency and techniques, you are setting yourself up for rapid and sustainable success.

The crypto start-up scene and wider cryptocurrency market are highly dynamic, and the growth potential is astronomical. Establishing a presence in the space early on is key to success; keep your strategies transparent, build relationships, experiment with innovative marketing strategies, and reap the rewards!

If you are a crypto start-up scouting for agencies specializing in crypto marketing trends and efforts, reach out to Lunar Strategy for a complimentary call.

Tim Haldorsson
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
Node Sales - 2024's Freshest Crypto Fundraising Narrative 
Node Sales - 2024's Freshest Crypto Fundraising Narrative 
YouTube SEO For Businesses - 12 tips to rank higher
YouTube SEO For Businesses - 12 tips to rank higher
Why You Should Optimize Your Google Ads Shopping Campaign
Why You Should Optimize Your Google Ads Shopping Campaign
Read Also
Jun 7, 2024
Node Sales - 2024's Freshest Crypto Fundraising Narrative 
Dive into the world of node sales, 2024's freshest crypto fundraising narrative. This comprehensive guide explains the concept of nodes, the mechanics of node sales, and the potential benefits for investors, such as earning passive income and contributing to network decentralization. Explore the advantages of participating in node sales, the technical aspects of running a node, and important considerations for investors.
May 31, 2024
Lunar Strategy’s CMO & Head of Influencer Marketing Dives Deep into KOL Fundraising
Dive deep into the realm of KOL fundraising in crypto with this insightful article featuring Lunar Strategy's CMO, Jack Haldorsson. Understand the current fundraising landscape, the significance of influencers, and the challenges and opportunities startups face. Learn about Lunar Strategy's approach to strategic partnerships, investor relations, and the impact of regulatory frameworks. Discover the innovative technologies and methods that will shape the future of crypto fundraising, and find valuable guidance for your own fundraising journey.
May 21, 2024
Mastering DePIN Marketing: A Complete Guide for 2024
Discover the essential strategies for mastering DePIN marketing in 2024. This comprehensive guide covers influencer marketing techniques, PR best practices, social media optimization on X (formerly Twitter), and community building tactics. Learn how to identify the right influencers, craft strategic narratives, execute impactful PR campaigns, and create a thriving community around your DePIN project. By implementing these strategies, you can position your project at the forefront of the DePIN revolution.
May 10, 2024
How To Use Crypto Public Relation Strategies After Launching Your Token‍
This article explores essential strategies for successful post-token launch crypto PR and marketing. Key topics include defining PR goals, crafting compelling narratives, leveraging media relations, building thought leadership, engaging communities, managing crises, and measuring success. By implementing these tactics, projects can boost brand awareness, foster loyalty, and drive adoption.
May 6, 2024
What Running A Crypto Influencer Marketing Agency Looks Like: Lunar Strategy Insights
In this article, we share valuable insights on managing influencers, working with clients, and creating synergy between KOLs and brands in the fast-paced world of crypto.
May 2, 2024
5 Crypto Startups You Need To Know In 2024
This article highlights five noteworthy crypto startups in 2024 that are bringing fresh ideas to areas like AI-powered e-commerce, cloud computing, Layer 2 solutions, Bitcoin development, and decentralized exchanges. Find out what sets these companies apart.
Apr 29, 2024
Lunar Capital’s Strategic Crypto Fundraising Guide: A Brief Overview
Lunar Capital's "Full Guide to Strategic Fundraising with KOLs in the Crypto Space" is a comprehensive resource for navigating the post-halving crypto landscape. Learn about fundraising stages, KOL partnerships, crafting the perfect pitch, and vesting strategies to ensure long-term success in the ever-evolving world of web3.
Apr 25, 2024
Top 5 AI Projects On The Blockchain In 2024
Uncover the transformative potential of five cutting-edge crypto startups in 2024. This article delves into their unique offerings, technological innovations, and impact on industries, showcasing their role in shaping the future of web3 and decentralized solutions.
Apr 5, 2024
Top 5 Crypto Publications To Follow In 2024
This article highlights five leading web3 publications that are essential for staying informed and ahead in the rapidly evolving crypto space. These outlets, including Cointelegraph, The Block, Decrypt, CryptoSlate, and BeInCrypto, offer reliable news, insightful analysis, educational resources, and innovative products to guide readers through the complexities of web3.
Apr 3, 2024
Top 10 European Crypto VC Investment Firms
This article explores how European venture capital firms are leading the charge in shaping the web3 and crypto landscape. It highlights ten top firms, their notable investments, and how they support innovative startups through funding, expertise, and global networks to revolutionize digital interactions and financial management.
Apr 2, 2024
Top 50 Strategic Crypto VC Investment Funds
This comprehensive guide dives into the world of crypto venture capital, exploring how VC funds are driving innovation and growth in the blockchain space.
Mar 31, 2024
Crypto VC Funds: A Beginners Guide To Web3 Investing In 2024
Building the right product and positioning your brand at the right time in a crypto market may be subject to volatility - as is the nature of the crypto market in general.