The Full Guide to Strategic Fundraising with KOLs in the Crypto Space

6 Most Important Google Ads Metrics You Need to Track

9 min read
Sep 28, 2021

You can easily find out what your audience wants to know by exploring keywords related to your niche. But good targeting is much more than just identifying the relevant keywords.

Whenever a person types in a query into the search field, there’s a specific search intent behind those words. If you can understand that search intent, then you can fully leverage the power of Google Ads - you’ll be able to match your promotion with the right people.

Google Ads is one of the best platforms out there for creating this match, so if you’ve decided to use it, you’ve done well.

And if you’re not sure where to start and which Google Ads metrics are essential to track, here are our suggestions.

1. Ad Impressions

Impressions refer to the count of how many times your ad was displayed to a user on the SERPs.

Impressions can be a good indicator of your Google Ads health, but beware: the fact that Google displayed the ad on the search results page doesn’t necessarily mean that a person really noticed it.

2. Ad Clicks

Every time a person clicks on a link in your ad, it counts as a click. Clicks are important to track, but the overall number of clicks may sometimes be deceiving.

Why? Because clicks are recorded even if the person doesn’t actually visit your website, like in cases when the page doesn’t load due to internet connection issues, for instance.

3. Ad Cost

It’s a good idea to track “Ad Cost” if you want to stay on top of your ad campaign budget. By tracking it, you can learn how much you’ve spent on the campaign you’re currently running at any given moment.

4. Conversions

Conversions aren’t only purchases - but every important action a user takes after clicking on your ad.

For example, one of your conversion goals may be to sign up for a webinar or your newsletter, etc.

5. Average Cost-per-Click

Does your campaign cost you too much? By tracking the average CPC for your ads, you can easily answer this question.

Every time a user clicks on your ad, you’re charged a specific amount of money, so you can calculate your average cost per click this way: divide the total amount of money you’ve spent on your campaign so far by the total number of clicks it brought you.

6. CTR by Campaigns

Click-through rate can be tracked by campaign, which is important because you can find out what campaigns generate the most interest, engagement, and are cost-effective. You can discover the same for different groups of keywords.

By identifying your most successful campaigns, you learn where you should move the most significant portions of your advertising budget to help them generate even better results.

Streamline Tracking Your Google Ads Performance

For effective Google Ads monitoring, it’s important to use an efficient tool that allows you to track all your KPIs in one place and keep them organized, which helps to act on the data collected easily and promptly.

The metrics we’ve described in this article are an excellent starting point for anyone who wants to enhance their marketing efforts with Google Ads.

Tim Haldorsson
CEO
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
COO
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
COO
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
Writer
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
Writer
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
Your Guide to Crypto & NFT Influencer Marketing For Your Next Project
Your Guide to Crypto & NFT Influencer Marketing For Your Next Project
With a Passion for Training - Join Our Google Ads Training Program
With a Passion for Training - Join Our Google Ads Training Program
What is the Best Marketing Budget for an NFT project?
What is the Best Marketing Budget for an NFT project?
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