The Full Guide to Strategic Fundraising with KOLs in the Crypto Space

A Great SaaS Website Generates More Conversions

12 min read
Feb 20, 2021

Do your ads lead to many visits to your website but few conversions? Is your site good, up-to-date and user-friendly? In this week's blog post, we discuss how important it is for your website to cover a few points in order to convert.

For it to be worth advertising online, your website must also be smooth and easy to navigate. If the website that the ads lead to isn’t user-friendly, mobile-friendly or if it loads slowly it can lead to frustrated visitors that leave your page faster than they entered it. If so, it doesn’t matter how good the ads you pay for are - after all, it is your website that must be great and interesting enough to attract customers.

A better website
A better website

There are some aspects that Google Ads but also Google organic search has in mind when they rank your website. Here are some common examples that you should implement for higher and better rank and visibility.

Easy to Navigate

Of course, it's nice when you enter a page and everything shows clearly. You immediately understand what it’s about and it’s easy to find what you are looking for. It’s also easy to skim through short but informative text and most things are found in the menu. A well-organized website with visually stimulating content is highly recommended.

Fast Page Load

It’s frustrating when a website loads slowly, shows partial information or none at all. Normally, visitors wait no more than a few seconds before moving on to the next search results option. With Google's own tool you can check the speed of your website. In the upper left corner of the page, you choose between the mobile version and the desktop version. This is Google's own speed checker. After you have entered your website in the search field and pressed ‘Enter’, some information will also appear below, which your programmer can use to check and improve the website.

Don't let your customers wait
Don't let your customers wait

Mobile Adapted

More and more people are using their mobile phones to surf. The number of mobile phone users is increasing exponentially every year since 2013. According to Statcounter more than 55% of all internet users use the mobile phone. Just over 41% use a desktop or laptop and less than 3% surf on their tablet. In other words, there is more than a 50% chance that those who click on your website, via advertising or other, will use their mobile phones. Therefore, it’s very important that your website is mobile-friendly.

Contact Information and Customer Service

Not only for the sake of credibility is it important that the contact information on your website is easily found. It’s also a must if you use shopping ads, for example. It should be easy to find, above all, an email address, contact form or a chat popup. Communication with customers is important for the matter of trust and confidence, but also for your reputation and reviews.

Contact and customer service is a must
Contact and customer service is a must

Relevant Information

When you advertise with Google Ads, there is a feature that allows the ads to intercept content from your website to make advertising smoother. Therefore, it is important to ensure that all information on the website is as relevant as possible to your product or service. Relevant information for the organic search results is also very important.

Working Links and Sub Pages

Google Ads and Google don't like broken links and dead ends. Links and sub pages that lead to 404 or 505 pages are not appreciated nor accepted. You should therefore be aware that no link through your site leads to one. This tool can help you. You can also easily check by right-clicking on your website → click on inspect → clicking on network → refresh the page and see how all the links on your page come up in the box to the right. Every line that appears in red should be reviewed and resolved by your programmer.

This was briefly about what helps you having a good and smooth website. These things are worth implementing to make it profitable to use Google Ads, but also in general.

So, it's not enough to pay a lot of money and add a bunch of keywords and phrases to end up high on the first page of Google. To get a better position among the organic results, a number of other things are required as well. Maybe we'll tell you more about that another time!

Want to learn more about creating a website for you SaaS Business? then contact:

Tim Haldorsson
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
Your Guide to Crypto & NFT Influencer Marketing For Your Next Project
Your Guide to Crypto & NFT Influencer Marketing For Your Next Project
With a Passion for Training - Join Our Google Ads Training Program
With a Passion for Training - Join Our Google Ads Training Program
What is the Best Marketing Budget for an NFT project?
What is the Best Marketing Budget for an NFT project?
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