The Full Guide to Strategic Fundraising with KOLs in the Crypto Space

Backlinks - Easy Ways To Get Them!

11 min read
May 30, 2020

Think about backlinks like building a relationship with another company or a person with lots of influence over their audience. What do friends do? They help each other. So a backlink can basically be seen as one business doing a service to another business by linking content that can be helpful for the audience of the other company.

Ways to Get Backlinks

So what are all the ways a company can get backlinks through? Let's take a look at some of them that can be useful for your company!

  1. Try to ask the other company if they think a link to their site might benefit their audience. It doesn't cost anything and the most awful thing that can happen is that you get a no.
  2. Think about who would benefit from knowing about your website and the content you have and who would benefit from sharing it with their audience? Maybe a blogger?
  3. Why would another company want to share your content with their audience? Check their website and write the content that the audience of the other website would want to know about.
  4. Host An event and receive links from social media followers. An event that gives your audience something useful.
  5. Link to the business organizations you are part of. This can be a chamber of commerce or any industry organization that you belong to.
  6. Go for sponsorship and ask for a link.
  7. Reference a leader in your industry.
  8. Write a blog that expresses strong opinions about things that matters in your industry.
  9. Interview industry experts.
  10. Educate people about your industry. Dedicate some space on your site for this. It will pay off. Google wants to feature high quality web pages and its algorithm is designed to find them.
  11. Create a video and put it on Youtube with a link to the website. The video can contain a special offer or similar which you will get if you follow that link to the website.
  12. Adding content and value on Wikipedia and get a link. Be aware though that what you are coming with should actually add value not only promote your business! You can read more about this following this lin: Wikipedia’s general guidelines for links.
  13. Create quizzes and puzzles. I know it is hard for some industries to come up with clever things. Believe me though. People love these things!
  14. Did you know that getting listed online in business directories also helps? It does so please consider this as well.
  15. Have a consultancy to make a Link Audit.These audits can typically cover things like:
  • Link analysis from Google Search Console.
  • Anchor text analysis.
  • Identification of links that need to be pruned.

16. Get Testimonials. Reach out to your happy clients or customers and ask for a testimonial on their website with a link to your website.

Successful Backlinking

Well, this was only a few of the things that you can do to get a backlink. A backlink that you actually deserve. Because not on this list but on the absolute no-no list. This is a  White Hat list which means never buying links, never hiding links in widgets, and avoiding anything that would violate Google’s guidelines. I know it requires more work and creativity...

Not violating Google's guidelines includes any behavior that manipulates links to your site or outgoing links from your site. There is not really an “under the radar” approach that works for link building. Especially not out of a longer perspective. Google has years of fighting link spam. I think they have seen most of the tricks :) If you think you can do it and not be caught by Google think about a scenario where a competitor reports you to Google… So one good advice; put in that work, play straight, make an outstanding original content and baaam, you are successful!

Tim Haldorsson
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
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