The Full Guide to Strategic Fundraising with KOLs in the Crypto Space

Best NFT marketing strategies for artists in 2022

8 min read
Mar 18, 2022

NFTs have absolutely entered the mainstream lexicon in 2022. As an artist, the challenge now lies not in creating the NFT (which is an uncomplicated process and can even be free to make) but in generating enough buzz to get high auction bids for your NFT artwork. The more popular NFTs get, the fiercer the competition becomes, so increasing your visibility as part of a targeted NFT marketing strategy is key to launching a successful NFT art collection. Without one, you'll find it hard to see your NFTs gain the interest they deserve, no matter how impressive they might be.

But how do artists create a successful NFT launch strategy? Here is a rundown of the essential NFT marketing tips for artists in 2022.

What is an NFT?

what is an nft?
NFT collection Bored Ape Yacht Club @boredapeyachtclub

colorful bored ape yacht club nftbored ape yacht club art
NFT collection Bored Ape Yacht Club @boredapeyachtclub

nft art bored ape yacht club
NFT collection Bored Ape Yacht Club @boredapeyachtclub

An NFT is a non-fungible token, created on the Ethereum blockchain. Artists can convert their works into an NFT through a simple process called minting, which provides a digital certificate of ownership that confirms the art's authenticity. This digital artwork can then be purchased and sold on through NFT marketplaces, with the artist able to receive resale royalties every time the work is sold or changes hands: meaning if the NFTs value skyrockets, you'll profit.

Placing more power into the hands of artists, NFTs provide a new market for creators to montetise their creative endeavours. And if successful, for potentially colossal sums: take the astonishing $69 million sale of Beeple’s 'The First 5000 Days' in February 2021 to the world-famous NFT collections Bored Ape Yacht Club (BAYC) and Crypto Punks that combined brought in $13 million more in sales than the global movie industry for January 2022. In total, an estimated $44 billion has been spent on 6 million NFTs in the past year alone.

Provide exclusivity

You need to provide potential NFT art collectors with a unique selling point: a reason why they should purchase your work over the many others available. Providing exclusive offers to your following can be a great USP.

Possible ideas include providing crypto art collectors with early access to your mints, offering the original artwork or prints with all NFT purchases and gifts to loyal buyers.

You might also want to look at offering exclusive interviews, or access to exclusive events.

Leverage PR

Using an NFT PR agency for artists means you can focus on your art while professionals take care of positioning you as an important NFT artist to watch to the right communities.

Leverage PR professionals' media contacts and expertise when it comes to crafting press releases, pitching potential angles to editors, and initiating communication with your audience (for example, through organising podcast appearances and interviews) on your behalf.

Get featured on NFT newsletters

NFT artist Alycia Rainaud @maalavidaa
NFT artist Alycia Rainaud @maalavidaa

Being featured on a popular NFT newsletter is an excellent way to showcase your NFT art to large, targeted audience with many posting multiple NFT collections round-ups each week. Remember this will come at a cost, so factor this into your crypto marketing budget.

Top NFT newsletters include:

A strong social media presence — especially on Twitter

Your NFT collection needs visibility on its associated NFT marketplace to stand out from the crowd. Sharing your NFT auction links directly to your legion of followers is crucial to achieving success.

The most important social media platform for promoting and selling your NFT art is Twitter. This may come as a surprise if you aren't already on it, as many artists typically view Instagram as the most visual social platform, and therefore equate it to being better for showcasing portfolios and thus  success. But until recently, Instagram only allowed verified users or those with 10k+ followers to insert links to their NFT auctions — unlike Twitter, which allows you not only to put auctions links strategically high in your posts, but also to exhibit several images at once.

If your social media following on Twitter is not sizeable right now, there are a number of ways to gradually build your presence and build an NFT community.

  • Engage with other NFT artists in conversations, providing useful insight where possible rather than blatantly self-promote.
  • Retweet and regularly share curated content from other NFT creators on your feed: others will likely reciprocate your efforts, widening your reach and enabling more people to discover your work and find buyers for your art.
  • Share your creative process to spark interest: such as through work in progress photos or videos, snippets of your studio or close-up details of your final work: NFT collectors like to see the development of an artists work.
  • Do a countdown before your next NFT drop to build excitement.

Be savvy with hashtags

Make it easier to engage and become established in the NFT arena by following the most used hashtags on Twitter and Instagram. It is also worth scattering a few in your profile description and using them liberally in your stories and posts for more exposure.

be savvy with hashtags

Trending NFT hashtags in 2022 include:

#nft #nftart #nftartist #nfts #nftarts #nftartwork #naftnews #nft collection #nft collector #nftcommunity #nftdrop #nftart gallery #nifty stories #nft marketplace #cryptoart #crypto artist #nft photography #nfl pixel art #nft launch #nft4art #nfl collectible #nectar collector #nftgram #nxtcrypto

Keep in mind that only including astronomically popular hashtags like #nft can mean your post gets lost in a sea of mentions, especially if you do not have a signifcant following yet. Incorporate more specialised hashtags with fewer mentions (like #nftpixelart) to draw initial attention to your work.

Join Telegram, Discord and Reddit communities

As previously mentioned, NFT communities are key to NFT art success, with Telegram, Discord and Reddit being the key platforms to build awareness alongside social media.

But how? Here are our top community building tips for NFT artists:

  • Start threads and share genuine insights and answer questions in various chats and channels to generate engagement in your NFT collections.
  • Avoid continuously posting links to your crypto art and nothing else: no one likes spam. Provide something meaningful to discussions.
  • Ask communities for feedback on your NFT projects
  • Host AMA (Ask Me Anything) sessions when you've established a following to provide engagement with fans.

Invest in paid ads

Pay-per-click (PPC) ads are an effective marketing strategy for NFT artists, enabling them to target highly specific audience at different stages of the buyer journey. This even includes the ability to re-market your NFT collection to people who have previously browsed your work on an NFT marketplace.

Top pay-per-click channels for crypto artists include

  • Google Ads, Facebook Ads, Twitter Ads: all of which you pay for every click you get for your NFT project.
  • Taboola and Outbrain
  • Brave Browser: provides a 10x higher click-through rate than Google or Facebook.
  • Crypto ad networks: such as Coinzilla, Bitmedia, Coingecko and CoinMarketCap

PPC ads can provide you with a high ROI — if you know how to do them correctly. Optimising and using negative keywords is crucial. Crypto art PPC experts like Lunar Strategy can help you create, manage and optimise your campaigns to ensure you get optimal results.

How Lunar Strategy can assist artists with their NFT marketing

We can provide and implement a bespoke NFT marketing strategy that puts your digital artwork in the spotlight in front of a highly targeted audience. Schedule a discovery call with Lunar Strategy today

Tim Haldorsson
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
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