The Full Guide to Strategic Fundraising with KOLs in the Crypto Space

Best Tips to Build Trust for Your Crypto Project

12 min read
Jan 13, 2023


Trust is a critical factor for any business, and even more so for blockchain technology and Web3 crypto projects. In fact, one of the most important aspects of seeing success in Web3 is building trust with your community, clients, and stakeholders.

Success in Web3 is defined by the strength of your community, and without trust, there is no way to build a strong and engaged community.

web3 success is defined by the strength of your community

Establishing trust isn't always easy, but there are some ways to actively build trust for your Web3 crypto project that can help you reach your goals. With a commitment to delivering value, your ability to build trust among your users and stakeholders is.

Our most important disclaimer with this article is this:

First, be trustworthy.

first, be trustworthy

We are all aware that there have been too many projects created just to fade away into nothing. Unfortunately, most people have heard a story of a successful con as millions of dollars have been lost to internet fraudsters with clever marketing.

Show how your story is different. You first have to know why you are building and that you are interested in delivering value to your own community. Once that is in place, the rest will flow.

Defining Trust

defining trust

Officially, the definition of trust is the belief in another person or business to act in an honest and reliable manner.

In building trust, you must start by displaying transparency, honesty, commitment, and communication between your team, your stakeholders, and your community members.

These qualities are needed to build meaningful relationships with existing communities, active and new users, new investors, and other Web3 projects in your field.

Due diligence is also critical when investing in any new project or technology. For clients and investors to trust you and your team, it is essential that you present a transparent and informative picture so that stakeholders can understand the ideas, vision, and reasoning behind what value the project you're building delivers.

Establishing Your Project Values

determine your values, what do you stand for?

Establishing your project values is an essential step in building trust with your Web3 project users. When you know what you stand for, it will bring clarity to the organization and give users a clear understanding of the project’s purpose and goals.

Managing users' expectations also helps to establish trust among stakeholders, as they know that you are dedicated to following through on the values that you have laid out.

Moreover, by knowing and adhering to your project values, you are able to hold yourself accountable for the commitments that you have made. By doing this, your users will feel more confident in trusting your organization and its mission.

Establishing your project values is essential for creating strong relationships with your Web3 users and growing trust in your community.

Defining and adhering to your project values clearly and consistently is important for any Web3 project looking to build a strong and enduring community. By establishing clear expectations and demonstrating trustworthiness, a Web3 project can foster a sense of confidence and support among its community members, which is essential for long-term success.

The Foundations of Trust in Web3

foundations of trust in a web3 context

It may seem counter-intuitive to focus so strongly on trust in an industry that was established on foundations that require no trust at all.

In fact, in Web3 - the whole concept is to build systems that continue without requiring trust, as we can see in the foundational principles of Web3 below.

  1. Decentralization:
  2. By using decentralized networks, where no single entity has control over the network. This allows for a more transparent and secure environment, as there is no central point of failure or censorship.
  3. Blockchain technology:
  4. The use of the blockchain, which provides a secure, transparent, and tamper-proof record of transactions was established to remove the need for trusting a third party. We trust the code.
  5. Cryptography:
  6. The use of cryptography ensures the security and confidentiality of data. This allows for secure communication and the protection of sensitive information.
  7. Smart contracts:
  8. Smart contracts are self-executing contracts with the terms of the agreement between buyer and seller being directly written into lines of code. This automation establishes trust, as the contract will be executed as intended without intermediaries.
  9. Protocols and Standards:
  10. Adherence to agreed-upon protocols and standards delivers interoperability across different systems. This allows for the development of a stable and reliable ecosystem, where users can trust that their transactions will be processed as intended.

fundamentals of web3 trust

Understand Web3 Fundamentals

With these in mind, the first major tip is to understand and carefully implement these principles in building your Web3 project.

Where you may deviate, or choose to ignore or change some element of the above, trust requires that you explain this transparently to your community, so that they are not caught unawares.

Keeping an open dialogue with your community, so that their feedback and input can be taken into consideration in the decision-making process is key. Doing so will help ensure that trust is maintained between all stakeholders involved in building a Web3 project.

Our Best Tips to Build Trust for Your Web3 Crypto Project

tips to build trust in web3 projects

Create a User-Friendly Product:

focus on the UX - user experience is a key

Creating an easy-to-understand and navigate user experience (UX) is critical for your project, especially in the crypto community. The goal is to ensure that users can access their services and funds seamlessly. Answer questions quickly in order to build trust and loyalty with your brand.

Focus on Community Building

focus on community


Community building is one of the most important factors in Web3 as it allows you to create relationships with community members and keep your communities updated on news, external communications, and updates from your project leadership team regularly.

For example, creating a discord server can be an effective way to keep your community updated on the latest news and updates within the crypto culture.

Engage Community Managers to Grow Community Members

empower managers

Having a dedicated team of community managers who monitor and respond to comments regularly on discussions and answer questions can help create an engaged audience that actively participates in conversations and grows consistently.

As the crypto industry is evolving quickly, it is important to make sure that your social media, telegram, and discord communities stay current with new trends and customer feedback so that you can make sure that your brand stays ahead of the competition.

In order to build more trust for your Web3 crypto project it is important to stay involved in relevant conversations related to the blockchain, smart contracts, the NFT space, and other Web3 initiatives. Spend time answering questions from your target audience and other communities to keep them updated about industry news - and the status of your project.

Establish a clear roadmap:

publish a roadmap

Showcase your project plans and vision to give users an idea of where you’re headed in the long term. This step is essential for keeping the trust of your crypto community. By displaying your plans, values, and vision, users will be able to understand where you are headed in the long term. In addition, by welcoming and listening to feedback from customers, brands can create a culture of transparency that will keep their communities engaged and up-to-date with the latest developments.

Demonstrate technical proficiency:

get technical

Show your crypto community that you have the knowledge necessary to build and maintain secure networks, protocols, and applications. Get the basics right, like following best practices for setting up user accounts and passwords. Perform regular security audits and vulnerability scanning of your resources. Regularly share your status, updates, and progress with your existing community.

Create Exceptional Content

content creation empowers education

As part of proving your expertise and proficiency, creating excellent content for your Web3 communities is a very effective way to establish trust and credibility while showing your ability to effectively communicate with others.

A quality content marketing plan can also provide valuable insight into your brand, your projects, any new technology your team is building, or the future world you are trying to contribute to.

Adding value to all members of your community and the world can give stakeholders the confidence to invest in your brand. By contributing quality content, you are helping to make the Web3 space more reputable and attractive for new users.

Get Involved in Community Events

get out there - attend community events

Attend crypto conferences, NFT community events, or other events related to blockchain technology. These are happening all around the world - and not everyone is aware of the sheer volume of events going on.

This is an excellent way to meet your real users, receive their feedback about their favorite projects, and inform your project marketing and development teams about what is working in the community.

Develop Strong Partnerships

invest in partnerships - shared values build trust

Partner up with well-known organizations or individuals within the cryptocurrency world who share similar goals and values as yours. Other projects are not always competitors, there are often some overlaps and most would have their company stand for the growth of the space as a whole.

Save Time! Hire a Strong PR Agency

public relations is key

While it may be too soon for many early-stage crypto projects, you may have noticed that many of the tips around establishing trust are roles that a good Public Relations Agency would normally handle.

An efficient Public Relations Agency exists to help build and maintain trust. In a crypto project, by developing and executing a comprehensive communications strategy, you'll see your communities trust in you grow, just as your reputation also matures.

While this is in effect a marketing role, a strong PR agency will be able to help increase brand recognition, create positive sentiment around the project, and create relationships with key stakeholders.

By taking steps to build trust with potential investors and other members of the crypto community, a PR agency can play an important role in helping your project become one of the many well-respected, and highly trusted Web3 brands in the world today.

Lunar Strategy - your expert PR agency

Closing thoughts

Did we miss any tips you'd like to see on our list? Let us know via the Contact Us form. If you're ready to start developing trust with your community - complete the form below and let's connect on an obligation-free discovery call.

Tim Haldorsson
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
Node Sales - 2024's Freshest Crypto Fundraising Narrative 
Node Sales - 2024's Freshest Crypto Fundraising Narrative 
YouTube SEO For Businesses - 12 tips to rank higher
YouTube SEO For Businesses - 12 tips to rank higher
Why You Should Optimize Your Google Ads Shopping Campaign
Why You Should Optimize Your Google Ads Shopping Campaign
Read Also
Jul 17, 2024
Top Crypto AI Conferences To Attend In 2024
We've shortlisted a list of industry-leading AI Crypto Conferences that are a must attend this year! This list includes Crypto AI in Lisbon, AI Crypto Summit Korea, and the Blockchain Expo (Virtual). These events are essential for anyone looking to understand and leverage the intersection of these transformative technologies.
Jul 5, 2024
The Lunar Strategy Approach To OTC Deals
Discover Lunar Strategy's expert approach to handling Over-the-Counter (OTC) deals in the crypto space. Learn how they ensure secure, efficient, and profitable large-scale transactions for institutional investors and high-net-worth individuals.
Jun 7, 2024
Node Sales - 2024's Freshest Crypto Fundraising Narrative 
Dive into the world of node sales, 2024's freshest crypto fundraising narrative. This comprehensive guide explains the concept of nodes, the mechanics of node sales, and the potential benefits for investors, such as earning passive income and contributing to network decentralization. Explore the advantages of participating in node sales, the technical aspects of running a node, and important considerations for investors.
May 31, 2024
Lunar Strategy’s CMO & Head of Influencer Marketing Dives Deep into KOL Fundraising
Dive deep into the realm of KOL fundraising in crypto with this insightful article featuring Lunar Strategy's CMO, Jack Haldorsson. Understand the current fundraising landscape, the significance of influencers, and the challenges and opportunities startups face. Learn about Lunar Strategy's approach to strategic partnerships, investor relations, and the impact of regulatory frameworks. Discover the innovative technologies and methods that will shape the future of crypto fundraising, and find valuable guidance for your own fundraising journey.
May 21, 2024
Mastering DePIN Marketing: A Complete Guide for 2024
Discover the essential strategies for mastering DePIN marketing in 2024. This comprehensive guide covers influencer marketing techniques, PR best practices, social media optimization on X (formerly Twitter), and community building tactics. Learn how to identify the right influencers, craft strategic narratives, execute impactful PR campaigns, and create a thriving community around your DePIN project. By implementing these strategies, you can position your project at the forefront of the DePIN revolution.
May 10, 2024
How To Use Crypto Public Relation Strategies After Launching Your Token‍
This article explores essential strategies for successful post-token launch crypto PR and marketing. Key topics include defining PR goals, crafting compelling narratives, leveraging media relations, building thought leadership, engaging communities, managing crises, and measuring success. By implementing these tactics, projects can boost brand awareness, foster loyalty, and drive adoption.
May 6, 2024
What Running A Crypto Influencer Marketing Agency Looks Like: Lunar Strategy Insights
In this article, we share valuable insights on managing influencers, working with clients, and creating synergy between KOLs and brands in the fast-paced world of crypto.
May 2, 2024
5 Crypto Startups You Need To Know In 2024
This article highlights five noteworthy crypto startups in 2024 that are bringing fresh ideas to areas like AI-powered e-commerce, cloud computing, Layer 2 solutions, Bitcoin development, and decentralized exchanges. Find out what sets these companies apart.
Apr 29, 2024
Lunar Capital’s Strategic Crypto Fundraising Guide: A Brief Overview
Lunar Capital's "Full Guide to Strategic Fundraising with KOLs in the Crypto Space" is a comprehensive resource for navigating the post-halving crypto landscape. Learn about fundraising stages, KOL partnerships, crafting the perfect pitch, and vesting strategies to ensure long-term success in the ever-evolving world of web3.
Apr 25, 2024
Top 5 AI Projects On The Blockchain In 2024
Uncover the transformative potential of five cutting-edge crypto startups in 2024. This article delves into their unique offerings, technological innovations, and impact on industries, showcasing their role in shaping the future of web3 and decentralized solutions.
Apr 5, 2024
Top 5 Crypto Publications To Follow In 2024
This article highlights five leading web3 publications that are essential for staying informed and ahead in the rapidly evolving crypto space. These outlets, including Cointelegraph, The Block, Decrypt, CryptoSlate, and BeInCrypto, offer reliable news, insightful analysis, educational resources, and innovative products to guide readers through the complexities of web3.
Apr 3, 2024
Top 10 European Crypto VC Investment Firms
This article explores how European venture capital firms are leading the charge in shaping the web3 and crypto landscape. It highlights ten top firms, their notable investments, and how they support innovative startups through funding, expertise, and global networks to revolutionize digital interactions and financial management.