Changing Times and Local SEO

A recent article in the Economist on the 29th of April 2020 featured a survey about travel plans. How they have, forcefully, changed for most people and how it influences hospitality industry. “ The  bigger a country’s covid-19 outbreak, the bigger its shift away from foreign travel” shows the report from WTO ( World Tourism Organisation).

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People would still want to get out, even though closer to home, which means that more and more people will be looking for a domestic vacation. Being in any industry, this gives the perfect opportunity to advertise locally for your products or services! Local SEO with other words.

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What is Local SEO?

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This is a strategy where you market your products or services, not on a national level, bur moe on a regional level. This is something that can be essential for small businesses! Where national SEO focuses on ranking on a national level, the local SEO is focused on ranking on a regional level.

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This basically means driving more website traffic, leads and conversions regionally.  Think of it as a strategy where you as a small business owner have a hard time competing with huge companies on a national or international level but can be heard and seen locally. A study made in 2017 also showed that 35% of all search traffic is local. So what are the measures to be taken to reach this goal?

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Tip to Make Your Local SEO Successful

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1. Google My Business- If you don't have an account create one. If you have one, optimize it and use all the perks that come with it.
2. Optimize for Voice Search - The magic here is long-tail keywords. We tend to do searches differently when we use voice search.
3. Create local content- Stories, blogs, news, events, anything that is locally connected. Put it out as much as possible!
4. Optimize your website for Mobile - This is really important. Most of the local searches are from a mobile device.
5. Use local keywords, you know what they are! If not, use Google Keyword planner.
6. Create a dedicated page for each service or product that you offer.
7. Take advantage of all online directories and other places where you can be seen.
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Local SEO has always been important, in changing times like this it is even more important. Adapt to the changing times and go local.