YouTube SEO For Businesses - 12 tips to rank higher
A recent article in the Economist on the 29th of April 2020 featured a survey about travel plans. How they have, forcefully, changed for most people and how it influences hospitality industry. “ The bigger a country’s covid-19 outbreak, the bigger its shift away from foreign travel” shows the report from WTO ( World Tourism Organisation).
People would still want to get out, even though closer to home, which means that more and more people will be looking for a domestic vacation. Being in any industry, this gives the perfect opportunity to advertise locally for your products or services! Local SEO with other words.
What is Local SEO?
This is a strategy where you market your products or services, not on a national level, bur moe on a regional level. This is something that can be essential for small businesses! Where national SEO focuses on ranking on a national level, the local SEO is focused on ranking on a regional level.
This basically means driving more website traffic, leads and conversions regionally. Think of it as a strategy where you as a small business owner have a hard time competing with huge companies on a national or international level but can be heard and seen locally. A study made in 2017 also showed that 35% of all search traffic is local. So what are the measures to be taken to reach this goal?
Tip to Make Your Local SEO Successful
- Google My Business- If you don't have an account create one. If you have one, optimize it and use all the perks that come with it.
- Optimize for Voice Search - The magic here is long-tail keywords. We tend to do searches differently when we use voice search.
- Create local content- Stories, blogs, news, events, anything that is locally connected. Put it out as much as possible!
- Optimize your website for Mobile - This is really important. Most of the local searches are from a mobile device.
- Use local keywords, you know what they are! If not, use Google Keyword planner.
- Create a dedicated page for each service or product that you offer.
- Take advantage of all online directories and other places where you can be seen.
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Local SEO has always been important, in changing times like this it is even more important. Adapt to the changing times and go local.
Tim Haldorsson
CEO
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
COO
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
COO
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
Writer
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Mairead Finlay
Writer
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
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