The Full Guide to Strategic Fundraising with KOLs in the Crypto Space

How to leverage AI to grow your Web3 social media?

11 min read
May 25, 2023
Ways to Leverage AI to improve your Web3 Social Media

Web3, the decentralized iteration of the internet, is already in. This holds the potential to open the gateways for a completely new dimension of content marketing. 

Besides being decentralized and transparent, Web3 focuses on unleashing the power of emerging technologies like AI. Whether it is web pages, social media, or any channel, effective content certainly matters. 

In this article, I walk you through the various ways you can leverage AI in your social media marketing in Web3. 

Ways to Leverage AI to improve your Web3 Social Media

Use AI to develop social media posts

AI can make creating social media posts a rewarding experience. In my personal opinion, AI tools like AI writers or those which create visual content like images, videos, and memes could significantly help in creating powerful Web3 social media posts.

Harness AI to brainstorm ideas for writing 

Quite often, when I experience a situation like “writer’s block”, I seek the help of my technological comrade - AI. With its vast potential and robust features, AI never lets me fall short of ideas. For my social media articles, I generate a content calendar using AI software which takes just a few minutes. In addition, while some may argue that AI lacks the human touch and such, I strongly feel that these tasks are performed very smartly and efficiently by these intelligent bots. 

It’s much easier to use an AI-enabled tool to create an SEO-driven content calendar. All that I do is enter the main keyword into the keyword-adding tool. It searches Google for each keyword and returns those you must target with the same write-up. AI can go a long way in addressing the challenge of facing a crunch of ideas for developing Web3 social media posts.

Text and Visual Content Creation

AI text generators are highly powerful software that generates text by collecting data from available sources like web pages and videos on the internet. Text generators analyze the content written on earlier occasions and identify the patterns and trends and suggest new ideas for creating better-quality text.

Visual content - videos, memes, images, etc. - creates a significant impact on social media. The message conveyed received a better response when supported with appropriate visuals. AI image generators can do all this and more in just a matter of time.

Editing, Rephrasing, and Polishing your content

Whether it’s social media or blogs, editing and polishing your content is a must. In the case of social media, it’s more important as your connection, followers, and many more will be instantly viewing it. If I need to make a mark, this is absolutely essential. AI performs all the tasks - fact-checking, style, SEO, structure, and presentation. 

Besides, AI tools are a great asset in my arsenal when it comes to rephrasing. AI writing assistants rephrase and polish the sentences beautifully to impart a professional, conversational, or informal tone, as needed, to the content. They structure the flow in a way that sounds natural and coherent. In my opinion, this is a very much required feature, as in the case of social media, I need to put forth my message in the most powerful way. It’s like, “You make or break it!”

Social Media Ad Campaigns

AI image generator, AI text generator, and other software can be used to create highly effective Web3 social media Ad campaigns. These tools are adept at carving really impactful content that will drive traffic on social media.

Closing thoughts

Web3, the next powerful version of the internet, aims to revolutionize the way we think and use technologies. To find the true essence of our content marketing goals, we need to effectively exploit tools like AI. In particular, social media, which is the most widely used channel, can offer a lot when used in conjunction with AI.

Tim Haldorsson
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
Your Guide to Crypto & NFT Influencer Marketing For Your Next Project
Your Guide to Crypto & NFT Influencer Marketing For Your Next Project
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