The Full Guide to Strategic Fundraising with KOLs in the Crypto Space

How to pick a crypto marketing agency for your GameFi startup

9 min read
Dec 24, 2021

As a GameFi startup, choosing a crypto marketing agency can help rapidly speed up the time it takes for your project to gain the recognition it deserves, by utilising their crypto-gaming expertise and contacts. As a nascent crypto company, you might be tempted to cut crypto marketing costs, but the reality is that failing to invest can cost you far more than you think — at worst, it could cost the entire project itself. But how do you find a crypto marketing agency that you can trust to help your GameFi project scale up and gain authority? These are our top tips to help you find the right crypto gaming agency to meet your needs.

GameFi Marketing Agency
GameFi Marketing Agency

What are your GameFi goals?

First and foremost, determine exactly what outcomes you are looking for in a GameFi agency. For some startups, it could be that they want an inherent focus on public relations and want to yield a crypto-marketing agency's key contacts in the space. For others, they may simply want to focus on community growth or paid advertising. Be clear on what you want before researching — it isn't a one-size-fits-all approach when it comes to GameFi marketing agencies.

Ask for crypto gaming case studies

If they are a reputed crypto gaming agency, they will be more than happy to share recent project successes with you. If anything, successful agencies will be expecting prospective clients to ask them for examples of their work — it's a key part of the vetting process. Be sure to carefully read through any case studies given to you, so you can determine whether they are likely to provide you with the results you are seeking, as no two GameFi marketing agencies are the same.

Do they have an active online presence?

Much of your crypto community growth building and increasing your GameFi startup's presence is going to be facilitated by social media management — so it makes sense to ensure that the agency has a healthy online presence. After all, how can you put faith in a company to grow your GameFi brand if they can barely build their own?

Get client testimonials

Before you hire an agency to implement your GameFi marketing strategy you absolutely should check out their client testimonials to ensure previous crypto projects have been satisfied with their output, and be sure to check out their online reviews too.

Know your budget

Before beginning any contract with a crypto marketing agency, it's important to know your budget from the get-go. This provides you and the agency with total clarity from the start, and prevents potential fall-outs at a later date over misspending.

Tim Haldorsson
CEO
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
COO
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
COO
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
Writer
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
Writer
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
Your Guide to Crypto & NFT Influencer Marketing For Your Next Project
Your Guide to Crypto & NFT Influencer Marketing For Your Next Project
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What is the Best Marketing Budget for an NFT project?
What is the Best Marketing Budget for an NFT project?
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