The Full Guide to Strategic Fundraising with KOLs in the Crypto Space

How to Rank High With Your Ads on Google Ads

9 min read
Mar 31, 2020

Everybody wants their ads to rank highest up on the search page, to be seen first with their products and services. Ranking at the top is what everybody strives for! So how do reach the top? This article will give you a brief insight into how to think and what you can do to rank higher.

There is no magic wand or x amount of money that will take you there! Consistency and high-quality information and material, in both the ads and on the landing page, will take you a long way! Google wants to make the search experience as enjoyable, transparent, and correct as possible. For us, in the marketing industry, this means that the goal is to create a high-quality advertisement.

What is Ad Ranking?

Firstly let's take a look at what Ad Ranking is. The rank is the position of a pay-per-click (PPC) ad on a search engine results page (SERP). Higher ad ranking results typically in greater exposure for products or services. It comes as a result of your ads experiencing a higher click-through-rate. Does it sound confusing? Since Google is keen to keep high quality on the ads shown, a high-quality score is of utmost importance. So how do you get a high-quality score for your ads?  

Your Quality Score depends on multiple factors, including:

  • Your click-through rate (CTR).
  • Landing page quality and relevance.
  • The relevance of your ad text.

Let's say that we have a company that sells travel packages worldwide. If we lead our ads for travels to Portugal to our home page, which has general information, and not to the page where the information about our Portugal packages, this will impact the quality score. The same way it will change the quality score if our website is loading slow or have annoying ads or pop-ups on it.

Interesting and Relevant Information

As a customer you want to find relevant information, you click on the ad and will get directly to the site with the information about the topic that made you click on the ad in the first place! It all goes back to customer experience and quality. Now again, the ad text should be both relevant and contain as much information as possible that goes hand in hand with the landing page for the ad.

Relevancy is how we get people to click on the ad in the first place, enough interesting and relevant information, and as a result, you will have a higher CTR.  And the magic happens! Your ad ranking goes up, and your costs per click down!

Look at the advertising on Google Ads as a service, where you actually serve the potential customer with a good, reliable, and easily collect information about your products or services from the beginning. Your ads and the landing page for the ads should be compatible and contain as much information as possible.  Remember, a high-Quality Score is Google's way of saying that your ads actually meet the needs of the customer's search.

How do We Create High Ranking Ads?

Creating ads is the fun, creative, and selling part! You know your products or/and services, but how to get the message through to potential customers? Describe it uniquely. We know tricky this can be for many company owners, and believe us, we saw some not-so-good ads during our days with Google Ads. We think it is a bit like this; sometimes, one cannot see “the trees from the forest.” Often it can good to have a third party to make your ads. They know how to handle the keywords, do the research for the same, make the ads, and yes, sometimes, there is a change of the text needed on the website as well. Remember, it all goes “hand in hand”!

Want to know more about this? Or need some help? Don't hesitate to reach out to us today at: !

Tim Haldorsson
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
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