The Full Guide to Strategic Fundraising with KOLs in the Crypto Space

How To Use NFT for Marketing?

7 min read
Jun 20, 2021

A Non-fungible token (NFT) is a unique crypto token that represents ownership of an asset. Be it physical, digital, audio, or video, you can create NFTs for all of these.

Thanks to their unique utility of providing ownership in a secure and verifiable fashion, NFTs have skyrocketing popularity. So much so that certain NFTs are selling in millions.

For example, Jack Dorsey’s tweet sold as an NFT for over $2.9 million. Digital artist Beeple’s artwork - Everydays - The First 5000 Days’ was auctioned by Christie’s for a whopping $69 million.

Well, there are many such million-dollar NFT sales examples. Nonetheless, not all NFTs fetch millions.

The price at which your NFT is sold depends on how much hype your NFT marketing campaign creates. Marketing for NFT projects includes creating a community, leveraging social media, using a good SEO strategy, and much more.

Keep reading. This article will discuss how to do NFT marketing that generates maximum attention.

Top 3 Ways To Do NFT Marketing

1. Create An Active NFT Community

The more people engage with your NFT project, the higher your reach. For this, you need to create a community where people can express their views about your project.

Firstly, create your account on platforms like Telegram, Discord, Facebook, Reddit, Youtube, and Reddit, among others. Next, start posting content to provide value to your audience. Share informative posts about NFTs, make educational videos, and most importantly, communicate how your NFT will add value to your community members ’ NFT collection.

Also, be active in your community. Try to reply to as many participants as you can. Participate in discussions, provide your views, arrange ask-me-anything sessions (AMA). In short, do everything you can to provide value to your audience.

2. Use More Than One NFT Marketplace

Now that you have a loyal community, they would want to support you by buying your NFT. So make sure to list your NFT on several NFT marketplaces. This way, your NFT will get exposure to a wider audience.

As for which NFT platform to choose, it depends on your NFT project. For example, if your NFT is a single-edition digital artwork, you can go with SuperRare.

Here’s a list of some popular NFT platforms and the type of NFT they support -

  1. OpenSea - It is made for trading NFT domains, trading cards, sports, and art collectibles.
  2. Rarible - This website supports all crypto assets.
  3. SuperRare - For unique artworks.
  4. Foundation - Foundation allows trading of digital artworks.
  5. KnowOrigin - Popular for rare digital artworks.

3. Leverage Social Media, SEO, and Content Marketing

Your NFT marketing strategy is incomplete without social media, SEO, and content marketing.

You can catch the highest NFT buzz on social media. To convert this buzz into inbound leads, run paid social media campaigns on Facebook, Instagram, and other platforms. You could also reach influencers that align with your NFT niche and get your NFT promoted by them. For example, if your NFT contains a music file, you should contact a popular singer.

Another NFT marketing channel is search engines. People are always searching for NFTs. Does your NFT pop up in their search result is the only question. For getting organic traffic for your NFT project, ensure you have optimized your NFT website using Search Engine Optimization (SEO). This includes, including relevant keywords in your NFT website, keeping the website updated, writing content that gets backlinks, etc.

Content marketing is yet another effective NFT marketing vessel. Content marketing involves writing educational blogs, creating infographics, providing industry reviews, and much more. After creating SEO-friendly content, try to promote it on platforms like Hackernoon, Cryptopanic, Pinterest, Reddit, Quora, and LinkedIn. This is also true when it comes to SaaS Marketing Strategies in 2021 to grow your business. Use the same concept here.


NFT is all over the place, mostly for good reasons. NFTs have real value as they are changing how ownership is established in this digital age. If you create an NFT that offers real value and succeed in spreading the word, your NFT project will gather massive attention.

For instance, if you have a successful YouTube channel around entertainment, you could make NFTs that give exclusive access to some of your videos. Your subscribers will buy your NFTs as they value your content. This will generate value for your YouTube channel plus attract more eyeballs. Not only YouTube, but you could also create NFTs of your digital artwork, music files, blogs, and much more.

If you are interested in learning more about crypto marketing then feel free to email:

Tim Haldorsson
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
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