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How will AI Change Web3 Marketing in 2023?

11 min read
May 26, 2023

Web3 marketing is not just evolving; it’s already in. Unlike Web2 marketing, it focuses on applications of advanced tools and technologies. 

Web3 marketing, characterized by decentralization and ubiquity, aims to provide enthralling and interactive ad opportunities to marketers. It opens up a plethora of diverse strategies that marketers can leverage by accessing data from a number of sources. With Web3, the creator economy was born, emphasizing the ownership philosophy. 

In this article, I bring forth some ways AI can dramatically transform Web3 marketing in 2023.

AI’s Potential to Transform Web3 Marketing in 2023

AI’s Potential to Transform Web3 Marketing in 2023

Relevant and Targeted Ads

Web3 will change the way we think about data, and AI will make marketing more intelligent. With greater access to more sources, AI will consider a lot of “relevant” data to understand and analyze user behavior and patterns. From social media to Blockchain transactions, AI will be able to access everything (due to the greater transparency and the decentralized nature of Web3), thereby recommending only relevant ads to the targeted niche audience.

Using AI to manage data

With Web3, user profiles would be single, and there wouldn’t be the need to create separate ones on each platform. That said, as Web3 is decentralized, with access to user profiles on one platform, say Facebook, AI can gain access to the user data on others as well. This implies there’s a huge load of data to manage. However, with AI, all this will be simplified, and large datasets will be smartly managed, producing meaningful insights for users.

Marketers will become more creative

With the perfect combination of Web3 and AI, marketers need to get more creative. I believe they need to become more skilled, develop an appetite for risk, and be willing to experiment with new things if they wish to stay ahead. AI will eliminate the routine tasks of marketers, pushing them to go the extra mile to create something unique.

AI will make marketers more prudent

AI, being completely automated, will pose some threats like the intrusion of hackers, the use of deep fake videos and pictures, and the faster spreading of misinformation. This means marketers must become tech-savvy, understand the nuances of technologies, and be aware of these malpractices. Scamsters could use false logos or hack payment information and such, which could adversely impact the customers or prospects. 

More customer-centric marketing

With Web3, marketers will have access to more data sources. In addition, AI can help marketers understand the target customers better by analyzing various kinds of data. These data include but are not limited to customer interests, preferences, demographics, buying patterns, and more. AI holds the potential to sift through large volumes of such diverse data gathered from different sources and interpret them to draw meaningful conclusions and make informed decisions.

Marketing makes true sense only when it is customer-oriented. Besides, the power of AI will also help convert the leads by analyzing and understanding these various parameters for them. In essence, AI will boost marketing efforts, making them more focused and increasing ROI. 

AI cuts down wasteful marketing expenditures

Through targeted marketing efforts, AI ensures that the funds allocated for marketing are used judiciously and that the desired activities are performed to convert or retain existing customers.

As AI focuses on data-driven marketing approaches, the outcomes are realized within the planned timelines while controlling costs.

Closing thoughts

Web3 is a transparent and decentralized iteration of the internet and holds the potential to completely revolutionize the way we used to think. AI is always capable of “intelligent” actions. That said, I strongly perceive a bright future ahead for Web3 marketing, provided AI is used prudently and judiciously by marketers.

Tim Haldorsson
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
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