The Full Guide to Strategic Fundraising with KOLs in the Crypto Space

Lunar Capital’s Strategic Crypto Fundraising Guide: A Brief Overview

7 min read
Apr 29, 2024

As one of web3’s leading venture capital firms, we at Lunar Capital have recently released a comprehensive guide to strategic fundraising. We see this new guide as an essential resource for individuals, startups, and established entities aiming to navigate the evolving financial landscape in this ‘post-halving’ era of crypto.

The recent Bitcoin halving has altered the economic landscape of cryptocurrency by reducing the reward for mining new blocks. This change not only affects miners but also resonates across the entire market, impacting liquidity and potentially increasing Bitcoin's value. In such a market phase, strategic fundraising becomes crucial for projects that need to adapt and secure funding under new economic conditions. 

We wanted to benchmark this critical moment and offer our networks actionable insights and strategies that align with the shifting dynamics. The guide itself delves into what the properties of strategic fundraising in crypto are, and offers first-hand learnings into KOL management, vesting, and much more.  

Inside the Guide: A Roadmap for Crypto Projects

Our "Full Guide to Strategic Fundraising with KOLs in the Crypto Space" is a roadmap for navigating the complexities of fundraising in a fast-paced and often unpredictable crypto market. Here’s what you can expect to learn from our guide:

  • Stages of crypto fundraising: From Pre-Seed to Series C and beyond, the guide outlines each stage of funding, focusing on the unique challenges and opportunities presented at each phase. It’s especially geared towards aligning projects with the right types of investment to maximize growth potential at every stage.
  • Strategic KOL fundraising: Key Opinion Leaders (KOLs) can dramatically alter a project’s trajectory. The guide explains how to bring the best out of these influencers in a meaningful way, ensuring that their involvement goes beyond mere endorsements to foster genuine, long-term partnerships that benefit both the project and the KOLs.
  • Benefits of KOL involvement: Why bring a KOL on board? We discuss how KOLs can generate credibility and attract more attention to crypto projects, thereby increasing investment opportunities. Our also covers the mutual benefits of these partnerships, such as aligned interests through vesting schedules that encourage KOLs to focus on long-term successes.
  • Crafting the pitch: No matter how innovative a project may be, the art of the pitch can make or break an investment opportunity. Lunar Capital’s guide provides tips on how to communicate effectively with potential investors, including understanding their interests and customizing the pitch to highlight the project’s unique selling points.
  • Vesting strategies: Our guide also offers a detailed look at vesting terms tailored for the crypto market, ensuring that stakeholders are committed for the long run, which is important for maintaining stability and growth in web3.

Welcoming Crypto’s New Cycle: How To Win In The Next One

We want our strategic fundraising guide to be a timely resource that helps crypto projects align their strategies with the latest market developments. By focusing on sustainable growth, strategic KOL partnerships, and effective community engagement, we also aim to equip entrepreneurs (and enthusiasts) with the knowledge to thrive in the post-halving market landscape. 

This guide is more like a fool-proof resource and is also one of many in a series of guides to be released as we journey through web3 and collect knowledge from our learnings in the space. We want to look beyond ordinary ‘flash and bang’ cycles (like memecoins/NFT gambling, etc.), and keep an eye out for future-proof strategies, individuals, and projects that will  

If you’re interested in learning more about the guide or downloading the free copy, please visit Lunar Capital’s official website, or even schedule a direct discovery call with our Lunar Capital team.

Tim Haldorsson
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
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