The Full Guide to Strategic Fundraising with KOLs in the Crypto Space

Lunar3 Capital: Exploring New Horizons In Web3 & KOL Fundraising

5 min read
Mar 31, 2024

At Lunar, we’ve worked tirelessly across the span of 5 years, working closely with the finest innovators and ideators in crypto to bring them closer to their goals, raise capital, and develop their communities. With over $60M in marketing budget managed for 200+ clients since 2019, our time-tested marketing strategies helped us immerse ourselves in a deeper understanding and connection with not just our network, but the overall crypto ecosystem.

Things move fast in crypto, new types of projects enter the market almost every week, leading to people losing track of all the communities they’re involved in. Eventually, what ends up happening is that they disconnect themselves from the wider web3 ecosystem entirely. On the developer side of the equation, these challenges mean that there is an obvious need to stand out from the noise.

Every crypto business is essentially a ‘people’ business, and our hard-earned experience with public relations, managing over 100+ crypto thought leaders, has led us to figure out future-proof web3 marketing strategies.

This combined experience has led to our decision to launch Lunar3 Capital - a web3 strategic investor that allows us to foster our network and have a direct impact on their overall visions.

Lunar3 Capital: To The Moon & Beyond

Lunar3 Capital is the investing arm of Lunar Strategy. We’ve partnered with top names like Polkadot, ICP, MultiversX, ROSE, and over 170 web3 projects. Our goal is to bridge the gap between amazing projects, top-notch influencers, and content creators, fostering long-lasting partnerships.

Based in Lisbon, Portugal, we've successfully taken projects from great ideas to fully-fledged ecosystems and have played a key role in accelerating the growth of leading ecosystems in the Web3 space.

Lunar3 Capital is the solution to three key challenges we’ve come across during our time in Web3:

  • Launch Early Ideas: From our learned experiences handling multiple crypto projects, we’ve made sure to stick to the “still early” vibes in the crypto space. We’ve now crossed this mentality over to our investing strategies and - after careful consideration and curation - love to double down on budding, early projects with massive potential. We help fund these projects and help them bring their dream product to a marketable reality.

  • Connecting To Crypto Creators: We want to ensure that we curate the best ideas and bring them to the limelight. To do this, our highly curated network is connected to our top crypto KOL talent. Our macro influencer network (100K followers and up) helps expand reach and build credibility and community trust for builders who are truly bringing innovation and passion to the industry.

  • Building Community & Communication: As we mention in our “Secrets Behind Crypto Ecosystem” e-book - “Stop Building, Start Promoting.” The days of simply ‘heads down building’ are coming to a slow but certain end. At Lunar3 Capital, we want to make sure that our networks communicate their products across and beyond their digital boundaries. This means working closely with our clients at each stage of their development and charting a course forward. We build communication systems to take your products to a wider audience while allowing you to be busy refining your products in itself.

Final Word

Lunar3 Capital is the flagship of Lunar Strategy. With this venture, not only do we get the opportunity to work more hands-on with our clients, but we also get to see how our vast network of KOLs, developers, builders, and creators can benefit from each other by sharing a combined wealth of experience and knowledge.

This is the next level of our vision, built from the love of web3 – for us, by us, to you!

Tim Haldorsson
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
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