The Full Guide to Strategic Fundraising with KOLs in the Crypto Space

Node Sales - 2024's Freshest Crypto Fundraising Narrative 

10 Min Read
Jun 7, 2024

It’s been a booming year for crypto as of yet. After the bitcoin halving, multiple meme cycles, and the rise of DePIN, we’ve encountered the latest upcoming crypto trend in 2024 - Node Sales. For those who find themselves asking, "What exactly are node sales, and how do they work?", you've come to the right place. In this article, we'll dive deep into the intricacies of this innovative fundraising mechanism that has taken the crypto world by storm. 

As we explore the concept of node sales, we'll uncover the benefits they bring to the table, the mechanics behind their operation, and the potential they hold for the future of decentralized networks.

What Exactly Are Nodes?

Think of a node as a computer that's connected to a blockchain network. It's like a member of a big club, working together with other nodes to keep the network running smoothly. Now, imagine a blockchain as a huge, digital ledger that keeps track of all transactions. 

Every time someone makes a transaction, it needs to be verified and added to this ledger. That's where nodes come in. Nodes have a few important jobs:

  • They keep a copy of the blockchain, so they have all the information about past transactions.
  • They validate new transactions to make sure they're legitimate.
  • They broadcast valid transactions to other nodes, so everyone stays up to date.
  • Some nodes (called mining nodes or validators) even help create new blocks of transactions and add them to the blockchain.

So, essentially, nodes work together to maintain the integrity and security of the blockchain network. The more nodes there are, the more decentralized and secure the network becomes, because it's harder for anyone to manipulate the data when it's spread out across many different computers.

In a way, you can think of nodes as the backbone of a blockchain. Without them, the whole system wouldn't be able to function properly. And the best part is, anyone with a computer and an internet connection can set up a node and contribute to the network!

What are Node Sales?

We’ve had multiple forms of fundraising within web3 like ICO’s, IDO’s, NFT’s and IEO’s - and now, Node Sales are the latest entrant in the crypto fundraising narrative. Node sales are a relatively new way for projects to raise funds and get their communities involved.

Imagine you're a blockchain project with a great idea, but you need to raise funds to develop and grow your network. One way to do this is through a node sale.

In a node sale, the project sells "node licenses" to individuals or organizations. These licenses give the buyer the right to run a node on the project's blockchain network. The buyer pays a certain amount of money (or sometimes, the project's own cryptocurrency) to purchase the license.

Now, you might be wondering, what's in it for the node buyers? Well, by running a node, they often get rewards! These rewards can come in the form of the project's cryptocurrency, a share of transaction fees, or other incentives (such as NFTs, and so on). It's like being paid to help maintain the network.

For the project, node sales serve a few purposes:

  • They help raise funds to develop and grow the blockchain network.
  • They distribute the network's nodes among a wider group of people, increasing decentralization.
  • They get the community involved and invested in the project's success.

However, it's important to note that node sales can be complex and come with risks. The value of the rewards can fluctuate based on the project's performance and the overall crypto market. And like any investment, there's always the possibility of losing money. When done right, node sales can be a win-win for both the project and its community of node operators.

Benefits of Buying Nodes

  • Earning Potential: One of the biggest advantages of running a node is the opportunity to earn rewards. By validating transactions or creating blocks (depending on the consensus mechanism), node operators can receive a portion of the network fees or newly minted tokens. It's like getting paid to be a vital part of the blockchain ecosystem!
  • Contributing to Decentralization: By running a node, you're actively participating in the decentralization of the network. The more nodes there are, the more distributed the power becomes, making the blockchain more resilient and resistant to attacks or manipulation. It's like being a superhero for the network, ensuring its integrity and security.
  • Having a Say in Network Decisions: In some cases, node operators get to participate in the governance of the blockchain. They might have the ability to vote on important decisions, such as protocol upgrades or parameter changes. It's like being a member of an exclusive club where your opinion matters and can shape the future of the network.

Advantages of Participating in Node Sales

  • Early Adopter Benefits: Node sales often happen in the early stages of a project, giving participants the chance to get in on the ground floor. By being an early adopter, you might receive bonus rewards, discounts, or other perks that latecomers won't have access to. It's like being the cool kid who gets the limited-edition sneakers before everyone else.
  • Potential for High Returns: If the project takes off and the token value increases, the rewards earned from running a node can be substantial. Some successful node sales have resulted in participants earning anywhere from $1,000 to $100,000! It's like hitting the jackpot, but with a bit more technical know-how involved.
  • Supporting Promising Projects: By participating in a node sale, you're not only investing in your own potential returns but also supporting a project you believe in. Your contribution helps fund the development and growth of the network, and you get to be a part of something bigger than yourself. It's like being a patron of the arts, but for cutting-edge technology.
  • Diversifying Your Crypto Portfolio: Node sales provide an opportunity to diversify your cryptocurrency holdings. Instead of just holding tokens, you can actively participate in the network and potentially earn more tokens over time. It's like having your cake and eating it too, but with a cherry on top!

Of course, it's important to remember that with any investment, there are risks involved. It's crucial to do your own research, understand the project, and assess your own financial situation before diving in. But if you're ready to take the plunge, running a node and participating in node sales can be a rewarding and exciting way to get involved in the world of blockchain.

Earning Passive Income With Crypto Nodes: Explained

When you run a node, whether it's a validator node on a proof-of-stake network or a masternode on other types of networks, you're essentially providing a service to the blockchain. You're helping to validate transactions, create new blocks, and maintain the overall integrity of the network. In return for this service, you receive rewards in the form of the network's native cryptocurrency.

The best thing about this setup is that once your node is up and running, it can keep earning these rewards without you having to actively do anything. As long as your node is online, synced with the network, and has enough stake or collateral (depending on the specific requirements), it will keep participating in the consensus process and generating rewards.

Node operators can earn passive income through various means, such as:

  • Block Rewards and Transaction Fees: Nodes that validate transactions and create new blocks can earn rewards in the form of newly minted tokens and a portion of the transaction fees paid by users.
  • Staking Rewards: In proof-of-stake (PoS) networks, node operators can earn rewards by staking their tokens, essentially locking them up as collateral to support the network.
  • Masternode Rewards: Some networks offer special rewards for running masternodes, which perform additional functions beyond basic transaction validation.

The profitability of running a node depends on factors like the specific blockchain network, the type of node, hardware and electricity costs, and the current reward structure. It's crucial to research these aspects thoroughly before diving in. 

Considerations for Investors

While earning passive income through nodes can be an attractive opportunity, there are some important considerations and potential disadvantages that investors should keep in mind. Let's explore these in a balanced manner.

  1. Initial Investment: Setting up a node often requires a significant upfront investment. This can include the cost of hardware, such as a dedicated computer or server, as well as the cost of the tokens or coins needed to meet the minimum requirements for running a node. For some investors, this initial capital outlay may be a barrier to entry.
  2. Technical Knowledge: Running a node can require a certain level of technical expertise. Investors need to be comfortable with setting up and maintaining the necessary hardware and software. While some projects, like NodeX, aim to simplify the process, investors should still be prepared to navigate the technical aspects or be willing to learn.
  3. Market Volatility: The value of rewards earned through node operation is often tied to the price of the underlying cryptocurrency. The crypto market is known for its volatility, which means that the value of rewards can fluctuate significantly over time. Investors should be aware of this risk and be prepared for potential price swings.
  4. Regulatory Uncertainty: The regulatory landscape surrounding cryptocurrencies and blockchain technologies is still evolving. Changes in regulations or legal requirements could potentially impact the operation of nodes and the ability to earn rewards. Investors should stay informed about the regulatory environment in their jurisdiction.
  5. Network-Specific Risks: Each blockchain network has its own unique characteristics, governance structure, and potential risks. Before investing in a node on a particular network, investors should thoroughly research the project, its community, and its long-term viability. It's essential to understand the specific risks associated with each network.
  6. Opportunity Costs: Running a node requires a certain level of commitment and resources. Investors should consider whether the potential rewards justify the time, effort, and capital invested. There may be other investment opportunities or strategies that could provide better returns or align more closely with an investor's goals and risk tolerance.
  7. Dependence on Network Adoption: The long-term success and profitability of running a node often depend on the widespread adoption and usage of the underlying blockchain network. If the network fails to gain traction or faces significant competition, the rewards for node operators may diminish over time.

It's important to note that these considerations and disadvantages are not meant to discourage investors from exploring node operation as a means of earning passive income. Rather, they highlight the need for thorough research, due diligence, and a clear understanding of the risks involved.

Investors should weigh the potential rewards against the risks and consider their own financial goals, risk tolerance, and technical capabilities before deciding to invest in nodes. 


Node sales represent an exciting new narrative in the world of web3 fundraising. By allowing individuals to directly invest in and support the infrastructure of blockchain networks, node sales foster a sense of community ownership and align incentives between projects and their supporters. 

While not without risks, node sales offer a compelling way for web3 enthusiasts to earn rewards while contributing to the decentralization and security of the networks they believe in. As the web3 ecosystem continues to evolve, node sales are likely to play an increasingly important role in powering the next generation of decentralized applications and services.

Unsure where to go with node sales or other crypto fundraising strategies? Feel free to reach out to us via a discovery call and let’s chart a course for you to navigate the crypto space.


1) What types of nodes are there?

The main types of nodes include:

  • Full nodes: Store the entire blockchain history and communicate with other full nodes to maintain the network.
  • Light nodes: Store only a partial copy of the blockchain and use simplified payment verification (SPV) to validate transactions.
  • Miner nodes (PoW): Verify transactions, solve complex puzzles, and add new blocks to the blockchain in exchange for rewards.
  • Validator nodes (PoS): Validate transactions and create blocks based on the amount of funds staked, earning rewards in return.

2) What is a node sale?

A node sale is a fundraising mechanism where a blockchain project sells the rights to operate nodes on its network to investors or participants. Node sales allow individuals to acquire a stake in the network and earn rewards for helping to secure and maintain the blockchain infrastructure.

3) How do I participate in a node sale?

To participate in a node sale, you typically need to acquire the project's native tokens or meet certain requirements set by the project. The specific process may vary depending on the project but often involves a registration period, KYC/AML checks, and the purchase of node licenses or tokens.

4) What are the benefits of owning a node?

Owning a node allows you to earn passive income through rewards for validating transactions, participating in governance, and supporting the network's security. Node ownership also provides the opportunity to have a stake in the project's success and potentially benefit from the appreciation of the native tokens.

Tim Haldorsson
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
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