The State of Ecosystem Growth in 2025: Key Insights from the Lunar Strategy Research Report
COVID - 19 may forever have the landscape of retail. This with many brick and mortar retailers having to close their doors. These weeks of isolation have changed the shopping behaviors for about 90 % of the population. This shift in consumer behavior, from brick and mortar retail to e-commerce is also expected to continue after the crisis.
Google Shopping Opens Free Listings
In the middle of this, Google is opening up the avenue for retailers with their unpaid listings where the Google Shopping Tab will primary consist of free product listings.
“For retailers, this change means free exposure to millions of people who come to Google every day for their shopping needs. “For shoppers, it means more products from more stores, discover-able through the Google Shopping tab. For advertisers, this means that paid campaigns can now be augmented with free listings. Bill Ready, President of Commerce, Google.”
With hundreds of millions of searches on Google each day this opens an avenue of unlimited opportunities! Existing Merchant Center with shopping ads going on does not have to change anything. The free listing is an add on, which gives you an even better chance to be visible.
Perfect Time to Set Up Or Optimize
If you do not have a Merchant Center account and shopping ads yet. This is the perfect timing to set it up.
Like Google Shopping Ads, the free listing will we done through Merchant Center and the product data feeds. You only need to set up a Merchant Center and take in your product data feed. As a reminder, do not to forget to opt in on the function “ surfaces across Google”.
Google, who strive to have consumer friendly ads with strict quality policies, will undoubtedly keep these policies intact. The shop should be user friendly, transactions transparent and clear for the consumer. For a web shop with optimized product descriptions and titles and with a user friendly process, this is gold worth! More than ever before, there is a need for SEO optimization of the product descriptions.
Great News with other words! To know more about the changes and how we can help you, reach out to christina@lunarstrategy.com.
Tim Haldorsson
CEO
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
COO
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
COO
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
Writer
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Mairead Finlay
Writer
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
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