The Full Guide to Strategic Fundraising with KOLs in the Crypto Space

Optimal guide to Twitter threads for your crypto project

5 min read
Feb 15, 2023

If you have spent any amount of time in the crypto ecosystem, you’ve probably stumbled upon a Twitter thread. These are a series of connected tweets bridging the gap between long and short-form content. Although unique to Twitter, ‘threads’ are widespread all over the internet and represent strings of information that work in conjunction to convey information or back up an opinion. However, in the crypto world, they represent more than just strings of information; they are a projects social proof and a recognition of the changing culture. 

If you have read an entire thread before, you most likely got drawn in by its hook, the most crucial aspect of any thread. You probably want to learn how to create equally as good threads for your crypto project, but first, we should understand why they’re essential in the first place. 

Why are they important?

Watching the evolution of Web3 marketing, we can say for certain that it’s not like any other type of marketing out there. Firstly, those who are interested in crypto use different platforms and resonate with different types of content that is normally pushed on consumers. A core part of the crypto ecosystem is Crypto Twitter, a sub-section of Twitter where great writers, researchers, and traders reside. It’s there where crypto content has the greatest reach and the reason why excellent Twitter threads are so vital to any project. 

Twitter threads bridge the gap between long and short-form content. Many crypto enthusiasts are unlikely to read an entire medium post. However, if you take that long-form content and condense it down into a 10-15 tweet thread with a great hook, you might be able to capture their interest. On top of this, projects creating Twitter threads are seen as understanding the crypto culture which not only creates social proof for your project, but it also pushes your project into a more favorable light. 

Tools you can use

Most great Twitter thread curators don’t write their threads inside the Twitter application itself. Instead, they use external tools like Typefully or Tweethunter to help them schedule their tweets, save drafts, and write great threads.

Tools like Typefully help you to neatly prepare your threads and enable you to quickly insert emojis, check the number of characters on each tweet, and schedule your thread for the best time possible.

Other more advanced tools such as Tweethunter allow you to prepare threads with the help of AI, quickly respond to comments in the app, and set up engagement lists to help grow your project's Twitter account as fast as possible. If you have an in-house social media manager, they will greatly appreciate access to these tools! So without further ado, let’s dive into how to craft the perfect Twitter thread for your project.

Creating the perfect Twitter thread

The perfect Twitter thread for your project consists of three core elements. A great hook, proper formatting, and a call to action. Let’s see how each one helps. 

A great hook

Firstly, you need a great hook. Doomscrolling is prolific on social media sites, so what stands out about your post that will make them stop, interact with, and read the rest of your thread? The hook is the first piece of content that the reader will view, so we recommend spending at least 30-40% of your time writing the thread focusing on the hook. It may seem like overkill, but it will make or break the remainder of your thread.

A great hook consists of two things; a piece of information that the reader resonates with and a reason for them to keep reading. This can also be summed up simply in three different points.

  • Information that resonates with the reader
  • Problem
  • Solution

Utilizing this structure gives your thread the best likelihood that someone will engage with it. One of the best in the business at hook writing is Dickie Bush, who writes threads for his 200,000-strong audience. Below is a perfect example of Dickie leveraging his hook-writing to get you to read the rest of the thread:

You may still be asking how I can utilize this method to write great threads for my project. Using the structure listed below, it’s much easier than it looks! Instead of worrying about filling up the hook tweet, remember the three-step structure we introduced earlier.

Using those guidelines for a project specific thread means asking yourself these questions. What information resonates with my target audience, what problem is associated with it, and how does my project resolve it? By following these guidelines, you will be well on your way to creating great threads for your project in a medium that resonates with your audience; congratulations!

Correct Formatting

Sadly, a great hook won’t keep a reader journeying through your thread if the rest of it isn’t presented well! There are a few tips to keep in mind when writing your thread’s main body.

  • Leverage white space

Using spaced sentences is the best way to create clean formatting on Twitter. It creates breathing room for the reader, makes the text look more manageable, and allows you to guide the reader's flow. This is as simple as having a line gap between each new sentence or new point in your thread.

  • Explain simply

Remember that Twitter threads are bridging the gap between long and short-form content, so they should be written that way. To do so, you might have to cut out extra details about your project. When writing about your project, understand the key details you want to get across to your reader and focus on those. Your call to action is what enables you to show your reader the rest of your project, something we will touch on shortly. 

  • Make each tweet atomic

Each tweet within a thread has a limit of 280 characters. Therefore, when writing about your project, it’s best practice to ensure that each tweet within a thread is atomic. By this, we mean fully explainable within itself. Although this may be impossible to do when talking about very complex topics, the more you make each tweet atomic, the more control you have over the reader's flow, which ultimately leads to increased conversion rates on your call to action.

A call to action

Lastly, each thread for your project should have its own call to action, to maximize its effectiveness. It’s great that you’re educating your community about your project, but why not use that engagement to help further grow your project?

Examples of calls to actions include newsletters, participating in giveaways, or signing up to beta test a new product.

Above is a perfect example of NFT God perfectly placing a call to action in his thread. He uses his threads as a way to build his newsletter, which is then monetized. Although you may not have a newsletter for your project, you can use it to collect user details, fill up a pre-sale, or participate in giveaways and events. 


Understanding what Twitter threads are, how to write them, and their importance does not mean you will instantly be able to create world-class threads. That’s where we step in! At Lunar Strategy, we have some of the best thread writers from the crypto community either working here or as an influencer partnership! 

If that sounds interesting, and you would like great Twitter threads for your project, book a free consultation with us here, or check us out on our socials! The Lunar Team

Tim Haldorsson
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
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