The Full Guide to Strategic Fundraising with KOLs in the Crypto Space

The 6 best SaaS tools for 2021

7 min read
Mar 28, 2021

For SaaS businesses, the right tools can take performance levels to the next level. From increasing brand and product engagement, acquiring leads better, being more productive, building stronger customer relationships, and diving deeper into metrics, there are tools for everything. It can be hard to work out which ones are the best.

Here are six of the best tools around that will help drive SaaS success.


The collaboration and project management tool, Trello, is an innovative platform that helps teams work on projects together. The tool organises projects into ‘Trello boards’, which are really visual, and helps everyone in the team see what’s being worked on at a glance. You’ll also be able to see who in the team is working on a task, and what the status of the task is. It looks like a whiteboard full of sticky notes, with each note being a task assigned to a member of the team. Trello is a market leader and helps businesses of all sizes maintain and improve productivity, especially in the remote working world.


Slack has been the tool tipped to replace email and is the modern way of communicating internally within teams. It’s a lot faster than using email, as well as more secure and organised. Essentially, Slack is a powerful workplace messaging app with a load of settings and features which improve engagement, aiming to make workplace communication fast and easy. In Slack, there are team channels and individual channels so you can have private or group chats about work, share files and more.


If you use many applications and want to add automation capabilities to help them work together, Zapier is the tool for you. Zapier provides automation ‘Zaps’ to connect your apps and reduce admin so you can focus on doing more work instead. Whether it’s connecting Slack, Mailchimp, Zoom, or Gmail, Zapier’s integration list is pretty extensive and aims to replace repetitive tasks by automating them. From adding marketing leads to a spreadsheet, or creating tasks on a project in your calendar, Zapier helps massively streamline your workload. The best thing - it doesn’t require any additional code.


HubSpot is one of the best CRM and marketing automation platforms around. The platform empowers scalability, which is key for SaaS businesses and brings together Sales, Marketing and Customer Service. Plus, HubSpot integrates with plenty of other tools to get additional benefits. HubSpot is best known for its marketing platform, which helps to better acquire and organise leads, track their buyer journey, and automate marketing activities.


AND.CO helps businesses build, manage and grow their business. The Suite of tools helps businesses reduce admin hours and turns tedious business chores into quick wins. Basically, it frees up time to spend more on actually growing the business. Features include Invoicing, Proposals, Time Tracking, Payments, and more.


If you want to go a step further with your data and insights, Databox is the tool for you. Databox connects to all your other platforms and brings them together in highly customisable and visual platforms, so you can manage the success of your key metrics better. From marketing campaigns to monthly customer renewal rates to customer churn to website performance, Databox has a ton of templates ready to go, or you can build your own dashboard. All dashboards are shareable and you can add goals to track progress.

There you have it. Six of the best tools for SaaS businesses in 2021. In reality, the list of tools in the digital age is endless. The key is in finding the tool that suits your business best. Let us know what tools you use!

Tim Haldorsson
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
Your Guide to Crypto & NFT Influencer Marketing For Your Next Project
Your Guide to Crypto & NFT Influencer Marketing For Your Next Project
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With a Passion for Training - Join Our Google Ads Training Program
What is the Best Marketing Budget for an NFT project?
What is the Best Marketing Budget for an NFT project?
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