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The 6 best SaaS tools for 2021

The 6 best SaaS tools for 2021

For SaaS businesses, the right tools can take performance levels to the next level. From increasing brand and product engagement, acquiring leads better, being more productive, building stronger customer relationships, and diving deeper into metrics, there are tools for everything. It can be hard to work out which ones are the best.

Here are six of the best tools around that will help drive SaaS success.


The collaboration and project management tool, Trello, is an innovative platform that helps teams work on projects together. The tool organises projects into ‘Trello boards’, which are really visual, and helps everyone in the team see what’s being worked on at a glance. You’ll also be able to see who in the team is working on a task, and what the status of the task is. It looks like a whiteboard full of sticky notes, with each note being a task assigned to a member of the team. Trello is a market leader and helps businesses of all sizes maintain and improve productivity, especially in the remote working world.


Slack has been the tool tipped to replace email and is the modern way of communicating internally within teams. It’s a lot faster than using email, as well as more secure and organised. Essentially, Slack is a powerful workplace messaging app with a load of settings and features which improve engagement, aiming to make workplace communication fast and easy. In Slack, there are team channels and individual channels so you can have private or group chats about work, share files and more.


If you use many applications and want to add automation capabilities to help them work together, Zapier is the tool for you. Zapier provides automation ‘Zaps’ to connect your apps and reduce admin so you can focus on doing more work instead. Whether it’s connecting Slack, Mailchimp, Zoom, or Gmail, Zapier’s integration list is pretty extensive and aims to replace repetitive tasks by automating them. From adding marketing leads to a spreadsheet, or creating tasks on a project in your calendar, Zapier helps massively streamline your workload. The best thing - it doesn’t require any additional code.


HubSpot is one of the best CRM and marketing automation platforms around. The platform empowers scalability, which is key for SaaS businesses and brings together Sales, Marketing and Customer Service. Plus, HubSpot integrates with plenty of other tools to get additional benefits. HubSpot is best known for its marketing platform, which helps to better acquire and organise leads, track their buyer journey, and automate marketing activities.


AND.CO helps businesses build, manage and grow their business. The Suite of tools helps businesses reduce admin hours and turns tedious business chores into quick wins. Basically, it frees up time to spend more on actually growing the business. Features include Invoicing, Proposals, Time Tracking, Payments, and more.


If you want to go a step further with your data and insights, Databox is the tool for you. Databox connects to all your other platforms and brings them together in highly customisable and visual platforms, so you can manage the success of your key metrics better. From marketing campaigns to monthly customer renewal rates to customer churn to website performance, Databox has a ton of templates ready to go, or you can build your own dashboard. All dashboards are shareable and you can add goals to track progress.

There you have it. Six of the best tools for SaaS businesses in 2021. In reality, the list of tools in the digital age is endless. The key is in finding the tool that suits your business best. Let us know what tools you use!

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The 6 best SaaS tools for 2021
Tim Haldorsson
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.

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